Resume of Beth E. Clemons


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Resume of Beth E. Clemons

  1. 1. Beth E. Clemons Phone: 501-269-3348 Online: Email: Summary: Forward thinking, award winning communications professional with 14 years of experience. Professional Experience: Public Affairs Specialist, Web & Social Media Manager Headquarters, U.S. Army Contracting Command – Huntsville, Ala. 03/2011 – Present • Serve as the first Web & Social Media Manager for the Army’s contracting organization made up of 6,500 employees across more than 100 locations worldwide. Wrote, staffed and secured approval of first command public website policy. Developed and designed the command’s weekly web-based newsletter. Provide live, on site coverage of command functions, events and annual joint exercise. • Manage web specialists across the world - train, advise and approve policy, procedures and development of dozens of internal and external websites. Lead team comprised of multiple staff section representatives charged with execution of award-winning civilian recruiting website. • Frequently act as lead of various command events requiring coordination of dozens of staff members. • Provide public affairs support to internal communications efforts, exhibits program and media relations. Frequently write feature stories, news releases and speeches. • Awarded first place in the U.S. Army Materiel Command’s Maj. Gen. Keith L. Ware Public Affairs Competition in 2011, 2012 and 2013 in both the website and social media program categories. Our civilian recruiting website was awarded best website in the U.S. Army in 2012. Public Affairs Specialist Headquarters, U.S. Army Security Assistance Command – Huntsville, Ala. 03/2010 - 03/2011 • Oversaw worldwide engagements efforts through community relations, media engagements and exhibits. Lead several staff members and contractors in designing and creating two new exhibits used in dozens of venues around the globe. Managed outreach and exhibits budget. • Directed the design and creation of worldwide branding package used on all products, printed materials and websites. Trained staff at all levels on the proper usage of branding. Lead team of personnel responsible for creation of command video utilizing the branding. Managed branding and video budget. • Created and implemented the organization’s first web and social media program. Directed the complete redesign, reorganization and re-launch of the public website. Wrote, staffed and secured approval of command website policy. Approved all content posted to public websites. • Provided public affairs support to special events, public meetings, groundbreakings and official ceremonies. Frequently provided photo/video coverage and wrote feature and news stories. Public Affairs Specialist Headquarters, U.S. Army Materiel Command – Fort Belvoir, Va. 10/2005 - 03/2010 • Developed and implemented the public website strategy for the major Army command with more than 77,000 personnel in 50 states and 150 countries. Executed the U.S. Army’s first social media campaign and collaborated on the first Department of Defense social media policy. • Directed the complete reorganization and redesign of the public website as the beta-tester for the Army’s new template. Managed and directed dozens of website administrators across the globe. • Traveled to subordinate organizations around the country to advise and train public affairs, legal and information technology personnel on web platforms, standards and applicable policies.
  2. 2. • Managed headquarters-level public affairs awards competition. Performed standard public affairs duties to include special event planning, exercise support, community outreach and media relations. • Selected to lead the on-site public affairs staff for the organization’s Base Realignment and Closure move in 2007, which resulted in the relocation of 3,000 headquarters personnel from Fort Belvoir, Va., to Redstone Arsenal, Ala, in 2009. Managed all aspects of relocation media relations, community outreach and Congressional queries. Provided public affairs training and served as key advisor to advance team senior leaders. Produced a monthly relocation podcast and quarterly email newsletter. Lead the redesign and re- launch of the HQAMC BRAC website and established a relocation blog, which acted as a template for relocation communication efforts across the Army. Public Affairs Intern Pentagon, Department of the Army – Arlington, Va. 09/2004 - 11/2005 • The highly competitive, 18 month program provided one year of public affairs training to establish a working knowledge of Army-specific procedures; required completion of the three month Defense Information School Public Affairs Office Qualification Course; and a three month rotation through the various departments of the U.S. Army Office of the Chief of Public Affairs at the Pentagon. • Spent one year of on-the-job training at the U.S. Army Corps of Engineers – Huntsville Center. Served as editor of the Huntsville Center Bulletin; provided community relations support; coordinated command speaker’s bureau; responded to media queries; wrote command speeches, feature stories, manuscripts and news releases; developed and distributed media kits; and provided senior leader public affairs training. Independent Marketing Researcher Field Management Marketing Research Company – Little Rock, Ark. 01/2004 - 01/2005 • Independently conducted on-site market research for major brands including Nielsen Ratings, Nike and McDonald's. Responsible for recruiting research subjects on location and securing their responses. • Organized, analyzed and reported data in accordance with each project's contract specifications. Public Relations Intern Sells/Clark Advertising Agency – Little Rock, Ark. 02/2004 - 08/2004 • Assisted the public relations director with media and client relations; copy writing, editing and proofing; press kits and releases; strategic and media planning; extensive client research and special events planning. • Independently oversaw the complete redesign of a client’s website. Responsible for all aspects of the project including site design and content development. Assistant to the Director of Communications Arkansas Educational Television Network (PBS affiliate) - Conway, Ark. 03/2002 - 08/2004 • Responsible for office administrative duties including program research, purchase orders, department and external mailings, complex scheduling and travel arrangements. Coordinated with state-wide government, local communities and vendors on special projects and events. • Expanded position to include public relations duties - grant writing, awards submissions, press kits, outreach, copywriting and proofreading, special events, press conferences and promotional items. • Created and distributed public service announcements and monthly printed station program guide. • Worked with program directors to provide photos, graphics and text support to each broadcast. Provided Chyron and Avid support during live fundraising events.
  3. 3. Public Relations Intern Little Rock Regional Chamber of Commerce – Little Rock, Ark. 06/2002 - 12/2002 • Provided public relations support for the 2002 Membership Campaign. Developed and implemented strategic event plan and created the largest, most successful membership campaign to date. Customer Service Manager Walmart – Conway, Ark. 06/2000 - 06/2002 • Supervised dozens of hourly employees. Created and managed all schedules and provided input to store management for evaluations and ratings. • Responsible for all register financial actions including opening, closing and auditing. • Enforced company procedures and policies. • Managed customer relations and disputes. Volunteer Positions: • 2011 – 2013: Chapman Schools Parent Teacher Association Board, Publicity Chair • 2012 – 2014: Lawn Guys, Director of Communications • 2012 – 2014: Northeast Huntsville Civic Association, Treasurer and Communications Chair • 2013 – 2014: Rocket City Pride event volunteer and marketing team Awards: • 2011, 2012 and 2013 – 1st Place - U.S. Army Materiel Command’s Maj. Gen. Keith L. Ware Public Affairs Competition – Website • 2011, 2012 and 2013 – 1st Place - U.S. Army Materiel Command’s Maj. Gen. Keith L. Ware Public Affairs Competition – Social Media Program • 2012 – 1st Place – U.S. Army Maj. Gen. Keith L. Ware Public Affairs Competition – Website • Commander's Award for Civilian Service – May 2011, July 2013 and March 2014 • Superior Civilian Service Award, May 2010 • Certificates of Appreciation - "2012 ACC Bring Your Child to Work Day," "2010 USASAC Bring Your Child to Work Day" and "Team Redstone Huntsville International Airport 2010 Display" Education: Bachelor of Science in Public Relations; Minor in Business Administration – May 2004 Specialized Training: • Operations Security Level II Certified • U.S. Army Web Content and Operations Security Course • Operations Security Analysis and Program Management Course • U.S. Army Social Media and Operations Security Training • U.S. Army Social Networking Course • Security Cooperation Familiarization Course • National Cryptologic School “Operations Security and Web Content Vulnerabilities Course” • National Cryptologic School “Operations Security and Web Risk Assessment Course” • Defense Information School, Public Affairs Officer Qualification Course • Intern Leadership Development Course • Action Officer Course