Using Social Media to Improve Your Organization's Face to Face Networking
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Using Social Media to Improve Your Organization's Face to Face Networking

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As the Networking Motivator (tm) and the Chief Networking Officer of a large West Coast chamber of commerce, Beth Bridges has used social media to encourage members and friends to network more and......

As the Networking Motivator (tm) and the Chief Networking Officer of a large West Coast chamber of commerce, Beth Bridges has used social media to encourage members and friends to network more and to network for better results. This presentation was giving to the Weblink International Summit in Indianapolis in September 2010. If you would like to have Beth speak to your organization on this topic or on The Five Part Networking Success Plan (tm), contact her through Facebook (www.Facebook.com/BethBridges) or LinkedIn (http://www.linkedin.com/in/bethbridges)

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  • Anyone else feel like this confusing mess just sums it all up?? Yes, me too so I had a nice long consultation with some great experts on the topic …
  • Here’s my expert panel.
  • Therefore: Using Social Media means that you are still NETWORKING, you’re just using a different forum. None of you need a lesson on how to network, but I want to give you a very simple networking strategy that you’ve probably never heard before. It’s very very simple, so that you can REMEMBER it. It’s not a huge list of tips. Just five parts to a regular plan that works for face to face business networking AND social networking.
  • Therefore: Using Social Media means that you are still NETWORKING, you’re just using a different forum. None of you need a lesson on how to network, but I want to give you a very simple networking strategy that you’ve probably never heard before. It’s very very simple, so that you can REMEMBER it. It’s not a huge list of tips. Just five parts to a regular plan that works for face to face business networking AND social networking.
  • I’m just going to give you this very quickly. Social NETWORKING success depends on your overall understanding of Networking, whether it’s online or in person. The same principles and activities apply. We’ll talk about each one as it relates to Social Media, OK? If all you do is remember to do SOMETHING that fits into one of these parts, you’ll start to put together an effective networking plan PLUS you’ll always know what do do next.
  • I’m just going to give you this very quickly. Social NETWORKING success depends on your overall understanding of Networking, whether it’s online or in person. The same principles and activities apply. We’ll talk about each one as it relates to Social Media, OK? If all you do is remember to do SOMETHING that fits into one of these parts, you’ll start to put together an effective networking plan PLUS you’ll always know what do do next.
  • Extremely annoying when people send me friend requests and I have NO idea who they are. I suspect many of them just want to sell me something.
  • Extremely annoying when people send me friend requests and I have NO idea who they are. I suspect many of them just want to sell me something.
  • Extremely annoying when people send me friend requests and I have NO idea who they are. I suspect many of them just want to sell me something.
  • Extremely annoying when people send me friend requests and I have NO idea who they are. I suspect many of them just want to sell me something.
  • FYI the original Social Media Revolution video has over 2 million views. This is updated …

Transcript

  • 1. Using Social Media to Improve Your Organization’s Face to Face Networking Presented by Beth Bridges The Networking Motivator ™ & Membership Director, Clovis Chamber of Commerce
  • 2. The sheer number and variety of social media tools makes it feel like a confusing mess… and it changes every day.
  • 3. You probably have some experts in your house who know how to click the buttons. But do they know how to apply the business principles to your association?
  • 4. Networking vs Social Networking
    • Networking is building long-term, mutually beneficial relationships by sharing information, ideas & resources.
    • Social Networking is networking using social media as a tool.
  • 5. Social Media vs Social Networking
    • Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm
    • Social Networking is what you do with the tools
  • 6. Therefore, using the principles of a good face to face networking strategy will work for you when using social media tools. Make sure you and your members have a good foundation by understanding these principles of networking. You’ll spend a lot more time talking and engaging with your members.
  • 7. The Five Part Networking Success Plan ™
    • Believe It
    • Go Places
    • Meet People
    • Give Value
    • Stay Connected
  • 8. Stay Connected (to measure social media’s impact)
    • Commit to a daily effort
      • No “abandoned” pages
      • At least one post/tweet/update per business day
      • Takes less than 30 minutes a day
  • 9. Stay Connected (to measure social media’s impact)
    • Listen & respond
      • Track what is being said
      • Appreciate good comments
      • Acknowledge negative comments & apply good customer service if needed
      • Google Alerts
      • Search for “buzz tracking” or “social media monitoring” tools, for example: http://gigaom.com/collaboration/roundup-social-media-monitoring-tools/
  • 10. Stay Connected (to measure social media’s impact)
    • Ask
      • How did you hear about this event?
      • Were they influenced by social media when becoming a member?
      • Add one variable at a time when promoting events
  • 11. Stay Connected (to measure social media’s impact)
    • Track your metrics
      • Fans on your Facebook page
      • Comments, likes, page views (why it’s better to have a Fan page than a Friend page)
      • Clicks on TwitPics, Bit.ly, ReTweets
      • www.kdpaine.com
      • www.PostEcho.com to find your most influential & active followers & friends
  • 12. Give Value (help your members understand & apply the value)
    • Be a good example
      • Keep up to date on your own pages
      • Share information
      • Engage with others
      • Use good manners
  • 13. Give Value (help your members understand & apply the value)
    • Inform & train
      • Teach them what you’ve learned by posting ideas and links for them to use in their business
      • Provide formal training opportunities
      • Establish your organization as a source of expertise
  • 14. Give Value (help your members understand & apply the value)
    • Share successes
      • Add social media success stories to your newletter, blog and other member reporting forums (not just your success stories, but members’)
  • 15. Meet People ( How to turn online friends into “real world” friends )
    • Impress
      • using social proof
  • 16. Meet People ( How to turn online friends into “real world” friends )
    • Include
      • ask their opinions (PollDaddy)
      • get feedback on issues
      • comment on their pages & posts
  • 17. Meet People ( How to turn online friends into “real world” friends )
    • Invite
      • to your public events
      • to a one-on-one
      • to a “Tweet Up”
      • one-time “Facebook” specials: mention FB on registering and get the member rate
  • 18. Meet People ( How to turn online friends into “real world” friends )
    • Invite
  • 19. The One Thing You Must Do to Monetize Your Social Media Efforts…
    • Move people from social media sites to your “properties” (website, blog, events, telephone, mailing list)
      • Stay connected
        • Commit, listen, ask, track
      • Give value
        • Good example, share success, train, inform
      • Meet People
        • Impress, include, invite
  • 20. Thank you!
    • To learn more about the Five Part Networking Success Plan™ become a fan on Facebook www.facebook.com/theNetworkingMotivator
    • Feel free to watch, critique and participate at www.facebook.com/ClovisChamber