Social Media as a Networking Tool for Non Profits

Using Social Media to Promote Your Organization, Publicize Your Cause and Generally Accomplish “Good Stuff” for Free! Presented by Beth Bridges The Networking Motivator ™ & Membership Director, Clovis Chamber of Commerce

Social Media vs Social Networking
Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm
Social Networking is what
you do with the tools

The Five Part Networking Success Plan ™
Believe It
Go Places
Meet People
Give Value
Stay Connected

Believe It http://www.youtube.com/v/lFZ0z5Fm-Ng

Go Places

Which Social Media Sites to Use?
Facebook: for the sheer volume, continuing growth, and because users (your target market) “know” how to use it
LinkedIn: for professional/business interactions
Specialty sites related to your industry
NTEN http://www.nten.org/ Non-Profit Technology Network
Blogging: www.Blogger.com

Facebook Pages
Personal Page
Fan Page
Group

Personal Page

Fan Page

Why Create A Fan Page? (instead of a personal page for your organization)
People can “Like” you 24/7 without waiting
Insights
Reviews and events
Send updates to fan inboxes
Multiple admins
A personal page is against TOS
SEO (fan pages are searchable )

Meet People
Start with your personal and business friends
Only suggest to people who will know why you are asking them to “like” your page
Help your supporters find you
In-house signs
On letterhead, email signatures, brochures
On your website: Facebook widgets
Voicemail: Become our fan on Facebook at …

Give Value
What to post on your page
Upcoming events & opportunities
Information about what you do
Results of what you do
I.e. “success stories”
Pictures of events
Anything that helps them understand, appreciate and remember your organization

Stay Connected
Commit to a daily effort
No “abandoned” pages
At least one post per day
Move them to monetize
Find a way to help them take action: donate, sign up, attend, read …

Great Local Examples
Clovis Chamber of Commerce www.Facebook.com/ClovisChamber
Animal Compassion Team
Fresno Philharmonic http://www.facebook.com/ fresnophil
Valley Public Radio
Fresno County Public Library http://www.facebook.com/fresnolibrary

Additional Resources
Seth Godin’s Social Media (SM) Suggestions: http:// sethgodin . typepad .com/ seths _ blog /files/org2.0. pdf
About.com Guide to SM for Non-Profits http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm
Nancy Lublin writes on non-profits for Fast Company http://www.fastcompany.com/topic/Nancy+Lublin?nav=inform-topics
Chris Brogan http://www.chrisbrogan.com/

Thank you!
To learn more about the Five Part Networking Success Plan™ become a fan on Facebook www.facebook.com/theNetworkingMotivator
Subscribe to my free weekly newsletter at www.BethBridges.com
Network with the business community www.facebook.com/ClovisChamber

Social Media as a Networking Tool for Non Profits

by Beth Bridges on Sep 09, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Social Media as a Networking Tool for Non Profits — Presentation Transcript