Social Media as a Networking Tool for Non Profits


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Presented to the 2010 Community Renewal Summit in Fresno California. Giving non-profits some basics of social networking and how to use it to benefit their organization, their cause, and their community.

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  • Anyone else feel like this confusing mess just sums it all up?? Yes, me too so I had a nice long consultation with some great experts on the topic …
  • Here’s my expert panel.
  • Therefore: Using Social Media means that you are still NETWORKING, you’re just using a different forum. None of you need a lesson on how to network, but I want to give you a very simple networking strategy that you’ve probably never heard before. It’s very very simple, so that you can REMEMBER it. It’s not a huge list of tips. Just five parts to a regular plan that works for face to face business networking AND social networking.
  • I’m just going to give you this very quickly. Social NETWORKING success depends on your overall understanding of Networking, whether it’s online or in person. The same principles and activities apply. We’ll talk about each one as it relates to Social Media, OK? If all you do is remember to do SOMETHING that fits into one of these parts, you’ll start to put together an effective networking plan PLUS you’ll always know what do do next.
  • FYI the original Social Media Revolution video has over 2 million views. This is updated …
  • According to, four of the top 10 websites are social media sites.
  • We don’t have time to cover all of them, so we’re going to talk about the biggest, Facebook. Most of the techniques & strategies you use on Facebook, such as how to engage, what to post, apply to the other sites. And your Facebook can tie in to your blog, any specialty sites for your industry or your cause.
  • Intended for individuals. Facebook Terms of Service. If you use this for a NON person, they can legitimately cancel your account. Limits you to 5,000 friends. You can create lists of your friends. If you’re using the default privacy NO ONE can see the updates unless they become your friend. You have to respond to each friend request, I.e. they have to wait for you to respond.
  • Unlimited. Ability to message Fans. VISIBLE to everyone.
  • Fan Pages are Searchable!!
  • Extremely annoying when people send me friend requests and I have NO idea who they are. I suspect many of them just want to sell me something.
  • Social Media as a Networking Tool for Non Profits

    1. 1. Using Social Media to Promote Your Organization, Publicize Your Cause and Generally Accomplish “Good Stuff” for Free! Presented by Beth Bridges The Networking Motivator ™ & Membership Director, Clovis Chamber of Commerce
    2. 4. Social Media vs Social Networking <ul><li>Social Media are the tools you use on line such as Facebook, TweetDeck and </li></ul><ul><li>Social Networking is what </li></ul><ul><li>you do with the tools </li></ul>
    3. 5. The Five Part Networking Success Plan ™ <ul><li>Believe It </li></ul><ul><li>Go Places </li></ul><ul><li>Meet People </li></ul><ul><li>Give Value </li></ul><ul><li>Stay Connected </li></ul>
    4. 6. Believe It
    5. 7. Go Places
    6. 8. Which Social Media Sites to Use? <ul><li>Facebook: for the sheer volume, continuing growth, and because users (your target market) “know” how to use it </li></ul><ul><li>LinkedIn: for professional/business interactions </li></ul><ul><li>Specialty sites related to your industry </li></ul><ul><ul><li>NTEN Non-Profit Technology Network </li></ul></ul><ul><li>Blogging: </li></ul>
    7. 9. Facebook Pages <ul><li>Personal Page </li></ul><ul><li>Fan Page </li></ul><ul><li>Group </li></ul>
    8. 10. Personal Page
    9. 11. Fan Page
    10. 12. Why Create A Fan Page? (instead of a personal page for your organization) <ul><li>People can “Like” you 24/7 without waiting </li></ul><ul><li>Insights </li></ul><ul><li>Reviews and events </li></ul><ul><li>Send updates to fan inboxes </li></ul><ul><li>Multiple admins </li></ul><ul><li>A personal page is against TOS </li></ul><ul><li>SEO (fan pages are searchable ) </li></ul>
    11. 14. Meet People <ul><li>Start with your personal and business friends </li></ul><ul><ul><li>Only suggest to people who will know why you are asking them to “like” your page </li></ul></ul><ul><li>Help your supporters find you </li></ul><ul><ul><li>In-house signs </li></ul></ul><ul><ul><li>On letterhead, email signatures, brochures </li></ul></ul><ul><ul><li>On your website: Facebook widgets </li></ul></ul><ul><ul><li>Voicemail: Become our fan on Facebook at … </li></ul></ul>
    12. 15. Give Value <ul><li>What to post on your page </li></ul><ul><ul><li>Upcoming events & opportunities </li></ul></ul><ul><ul><li>Information about what you do </li></ul></ul><ul><ul><li>Results of what you do </li></ul></ul><ul><ul><ul><li>I.e. “success stories” </li></ul></ul></ul><ul><ul><li>Pictures of events </li></ul></ul><ul><li>Anything that helps them understand, appreciate and remember your organization </li></ul>
    13. 16. Stay Connected <ul><li>Commit to a daily effort </li></ul><ul><ul><li>No “abandoned” pages </li></ul></ul><ul><ul><li>At least one post per day </li></ul></ul><ul><li>Move them to monetize </li></ul><ul><ul><li>Find a way to help them take action: donate, sign up, attend, read … </li></ul></ul>
    14. 17. Great Local Examples <ul><li>Clovis Chamber of Commerce </li></ul><ul><li>Animal Compassion Team </li></ul><ul><li>Fresno Philharmonic fresnophil </li></ul><ul><li>Valley Public Radio </li></ul><ul><li>Fresno County Public Library </li></ul>
    15. 18. Additional Resources <ul><li>Seth Godin’s Social Media (SM) Suggestions: http:// sethgodin . typepad .com/ seths _ blog /files/org2.0. pdf </li></ul><ul><li> Guide to SM for Non-Profits </li></ul><ul><li>Nancy Lublin writes on non-profits for Fast Company </li></ul><ul><li>Chris Brogan </li></ul>
    16. 19. Thank you! <ul><li>To learn more about the Five Part Networking Success Plan™ become a fan on Facebook </li></ul><ul><li>Subscribe to my free weekly newsletter at </li></ul><ul><li>Network with the business community </li></ul>