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Presentation 2012 november 7 to visalia chamber social media

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  • 1. NO Cats!And know your memes…Five ways to build your business using social media.Presented by Beth BridgesMembership Director and Chief Networking OfficerClovis Chamber of Commercehttp://www.ClovisChamber.comhttp://www.Facebook.com/BethBridgesVisalia, CaliforniaNovember 8th, 2012
  • 2. #5 Stay on Target•Who is your audience?•What social media sites arethey using? •Facebook: everyone •LinkedIn: professionals and business owners •Twitter: News, celebrities & lifestyle fans •Pinterest: Women (who are getting married, love crafts, home décor)  Photo courtesy of http://www.flickr.com/photos/comedynose/ •Google+: Use it to bring together your “tribe” (with Hangouts)
  • 3. #5 Stay on TargetUse social media toresearch:•People you want toconnect to•Industry leaders•Potential customers•Anyone you’re goingto meet with (lookthem up first!)•What your market istalking about
  • 4. #4 Know Your Memes
  • 5. #4 Know Your MemesWhat is a meme?Wikipedia:an idea, behavior or style that spreads from personto person within a cultureThey are very simple, repeatable ideas.Be aware of and in control of them by being activeon social media.What “memes” are alive about your business?• Clovis Chamber is the “fun” chamber• Starbucks is a cool place to hang out• WalMart is cheap, Target is affordable
  • 6. #4 Know Your MemesWhatever you do, McKayla Maroney is not impressed.
  • 7. #3 NO Cats … if you’re a dog site. Photo courtesy of http://www.flickr.com/photos/eprater/
  • 8. #3 NO Cats• Dont post for the sake of a reaction if its notrelated to your business, theme or the interests ofyour audience• But your markets interests are wider than you think,and you can find ways to tie things to your business. •Examples: Runners World tied to the election via presidential secret service runners. •The Reflective Writer used the election as a writing prompt.•What can you tie in to your business?
  • 9. #3 NO Cats
  • 10. #3 NO Cats
  • 11. #2 Repurpose Content Despite the humor of this graphic, you can and should post your ideas, and information in more than one place.Image from http://www.powersiteblog.com/blog/2012/07/06/the-where-to-post-you-social-content-flowchart/
  • 12. #2 Repurpose ContentWhat can you do with one, discrete “unit” of information or idea?From the original post, blog post or article, you can create:• blog post• Ebook• articles• newsletter• facebook post• linkedin post• video• podcast• special reports• white papers
  • 13. #2 Repurpose Contenthttp://mindmappingsoftwareblog.com/repurpose-your-content/
  • 14. #1 It’s Networking, not selling!Photo courtesy of http://www.flickr.com/photos/juggernautco/
  • 15. Pull, not pushThis is social networking not social “selling.”Use your social media profiles to• build relationships• attract people• build loyalty• develop a sense of community• educate your market• grow awareness• and help your potential customers save time, money and havemore fun, even if you can’t help them.
  • 16. Questions? Feel free to email me at beth@clovischamber.comPhoto courtesy of http://www.flickr.com/photos/86979666@N00/
  • 17. NO Cats!And know your memes…Five ways to build your business using social media.Presented by Beth BridgesMembership Director and Chief Networking OfficerClovis Chamber of Commercehttp://www.ClovisChamber.comhttp://www.Facebook.com/BethBridgesVisalia, CaliforniaNovember 8th, 2012