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1. Elizabeth
Boyd
p: 646.246.1380
e: eboyd@elizabethandparker.com
Retail District
For more information about me, please visit:
www.elizabethandparker.com
August 13, 2007 – July 20, 2008 - (11 months)
T-Mobile, USA
Southern California – Inland Empire West Market
MARKET MANAGER – 12 STORES
RESPONSIBILITIES, CAPABILITIES & RESULTS:
I served as Market Manager for 12 stores for T-Mobile. I was responsible for recruiting, hiring and development of
leadership teams in my 12 store market, employee relations, operational compliance and flawless execution, monthly
floor-set completion and driving loyalty and growth in my stores through comp, revenue and voice of the customer
performance. Upon receiving my Market, it was the lowest performing Market in all metric areas in the Division.
Inside the Southern California Division: I developed my Market team to be the top performing Market in Comp
Growth, the top market in revenue through Accessories and Features and also maintained an above company
standard performance in Voice of the Customer results and was also top performing in this area in the Division in Q2.
I also was the Market Manager who held the store leadership accountable for results and coached, trained
sustainable business behaviors amongst all levels of team members in my Market to achieve the most consistent
positive performance in the Southern California Division. We were top performers in the Division within 120 days of
my arrival with T-Mobile.
I was the top performing Market Manager in the Division in recruiting and filling leadership positions with an average
time to fill of three days, compared to 17 days average in the division.
November 6, 2006 – July 14, 2007 – (8 months)
RagShop
Northern NJ, New York & Connecticut
DISTRICT MANAGER and REGIONAL MANAGER IN TRAINING
I was recruited to Rag Shop from Carter’s by the Former President of Carter’s Inc., Mark Syrstad – currently CEO of
Sheplers and my former Carter’s Regional Vice President, Jourdyn Nelson – currently VP of Stores for Sheplers.
RESPONSIBILITIES, CAPABILITIES & RESULTS:
My district consisted of 13 big box stores with an annual sales volume of $43 MM. I was responsible for recruiting,
hiring, coaching/counseling, employee relations, operational compliance of the stores, visual compliance and driving
revenue through key selling indicators. Within 27 days of my arrival with Rag Shop I was the number one performing
district in both Sales and Average Transactions, our two business levers. During my time with Rag Shop my district
produced positive comps in both selling indicators each week. Prior to my arrival the district had not achieved LY
sales or Average Transactions for 17 weeks running.
ADDITIONAL RESPONSIBILITIES & STRETCH ASSIGNMENTS:
In addition to my District of 13 stores, I was a Regional Manager In Training in the three other local districts. I
assisted the District Manager’s with understanding and compliance of Executive direction, operational compliance
and execution. Candidate interviewing & selection that was appropriate to our business. Review for understanding
of business reports to provide focused coaching and clear direction in stores during visits.
Finally, as I had been through several Loss Prevention trainings, seminars and had extensive experience with LP
issues with previous employers, I was in charge of all LP investigations and interviews in the North Districts. With
great success, through Home Office partnerships, specifically Human Resources and Accounting, caught issues
early on and were able to handle team member issues appropriately.

2. March 7, 2005 – November 3, 2006 – (1 year, 8 months)
Carter’s & OshKosh (Children’s Apparel Retailers)
Southern California, Texas, Florida
RESPONSIBILITIES, CAPABILITIES & RESULTS:
I served as a District Manager for Carter’s Inc. which includes dual brand leadership of Carter’s stores and OshKosh
stores in the Southern California area. I was responsible for 20 stores in Southern California with a total annual sales
volume of approximately $42 MM, the highest volume district in the company. I ranked third in the company in my
final year with an 8.8% comp increase My responsibilities currently included, but are not limited to:
• Managing 20 stores in Southern California -13 Carter’s stores & 7 OshKosh stores
• Recruiting, Hiring, Training & Development for all store management teams
• Driving Sales and revenue through consistent focus on selling indicators of company
• Strong District in Payroll control in the company and P & L revenue generation in the region
• Recruiting, hiring and development of Store Team leadership
• Creating a store visit
ADDITIONAL RESPONSIBILITIES & STRETCH ASSIGNMENTS:
• Loss Prevention training and interviews within Region. (I was the only DM selected to attend Wicklander-
Zulawski training and assist in the region with other districts loss prevention issues)
• Training of new District Managers in company specifically the West/South Regions.
• Assisting District Managers in company with visual standards in their districts - both brands.
• Additionally, during DM transitions in our region, I was (in addition to my stores) responsible for the Texas
market for three months and the Northern California market for four months as well as Florida and Las
Vegas markets for brief periods of time.
July 7, 1999 –February 26, 2005 - (5 years, 7 months)
SRV LLC/Division of Barnes & Noble
Los Angeles, California & Austin, Texas
RESPONSIBILITIES, CAPABILITIES & RESULTS:
Communication and store visits with Independent Operators, Store Managers and associates regarding sales,
♦
merchandising, promotions and customer service to insure full conformance with the Independent Operator’s
Wholesale Agreement.
Managed a district of approximately 110 stores during peak season (July through February) each year of my
♦
employment
Direct management of employee run stores including all sales related issues, customer service training,
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employee incentives/contests, hiring, coaching & counseling and termination.
Created training material for all Independent Operator’s and Calendar Club employee stores, pertaining to
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customer service, product knowledge, loss prevention and merchandising.
Created showrooms for Christmas Corner and Go! The Game Store concepts that serve as the Visual Directives
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and standard for the company each season.
Partner with Chief Financial Officer to create pro-forma budget and P/L statements for each annual quarter for
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each year round store.
Assisted in the creation of a weekly newsletter for distribution to all stores, including sales, product introduction,
♦
corporate policy, recognition/reward, etc.
Created and supervised Distribution Center for The Game Keeper 2000 season (prior to the Go! The Game
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Store concept), including $15,000,000.00 inventory, warehouse staff, initial store orders, store inventory targets,
etc..
Managed SRV’s 12 year round stores.
♦
I served as the only SRV employee actively involved in and with all Venture projects.
♦
Taught Associate Recruiting and Candidate Selection/Interviewing class at SRV 2003, 2004 & 2005 Operator
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Conference in Austin, Texas
Started and actively keep (ongoing and it is a tool I still use) a recruiting log of great talent throughout the country
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for all levels of team members

3. March 6, 1997-September 5, 1998 – (1 year, 6 months)
Disneyland Resort
Anaheim, California
I served as Associate Manager 1 of the Main Street Showcase Complex, a group of five (5) stores with a total sales
floor of 2482 square feet, a sales staff of 70, an average price point of $15.25, and an annual sales volume of
seventeen million and 00/100 dollars ($17,000,000.00). In addition to the usual duties associated with managing a
multi-location retail complex, i.e. merchandising, inventory control, etc, the supervisory demands of Disneyland are
further challenged by the following:
• Union Agreement for all retail staff
• On-site solicitation of customer comments requires immediate customer service action.
• Crowd Control – Average Daily Traffic per Store of 38,000+.
• Maintenance of +/-3% labor/sales ratio.
• Responsible for majority of coaching & counseling within the Showcase complex.
• Coordination of all inter-departmental processes, i.e. internal investigations, attractions, costuming and
guest services.
• Created management operational performance policies for complex.
• Specialty job knowledge and training required for:
 Camera Shop
 Hat Shop
 Magic Shop
 Great American Pastimes
March 1995- March 1997 – (2 years)
Guess Home Collection & Baby Guess/Guess Kids
Scottsdale, Arizona & Other locations
I was hired as Assistant Store Manager in the inaugural Guess Home Collection mall store. I assisted in, and with,
the opening including hiring staff, staff scheduling, inventories, merchandising, displays and window treatments.
Soon after opening, my responsibilities were expanded to include merchandising and inventory control of the Guess
Home Collection departments in three Dillard’s Department Stores located in the East Phoenix area.
Within a few months, my responsibilities were subsequently extended to include the opening of Guess Home
Collection and Baby Guess/Guess Kids stores throughout the United States and I was given the title of District
Manager. My duties were, at the direction of the Baby Guess/Guess Kids and Guess Home Collection President and
the Director of Retail Stores, increased to include stores in the following areas:
Guess Home Collection & Baby Guess/Guess Kids
Circle Center Mall - Indianapolis, Indiana
Guess Home Collection
New York (Soho), New York
Guess Home Collection & Baby Guess/Guess Kids
Short Hills Mall - Short Hills, New Jersey
Guess Home Collection & Baby Guess/Guess Kids
Rodeo Drive – Beverly Hills, California
Guess Home Collection
Woodfield Mall - Schaumburg, Illinois
Baby Guess/Guess Kids
Beverly Center – Los Angeles, CA