PR: How You Can Help Us Sell or Tell a Better Story 2012 PRSA Travel & Tourism & SATW Beth Blair
Today’s freelance writers …– Are social media savvy– Own their own blogs/websites– Contribute to online and print outlets– And many take their own photos/videos
Freelancer vs. Blogger Freelance writers and bloggers have different goals, needs, markets, and numbers. Remember: Freelancers have an editor to report to, bloggers do not. Most blogging is first-person. We need the experience.
Pitches… Personalize when you can. Keep blogger and journalist/writer pitches separate. Look for writers who specialize. You’ll have better luck placing a story.
During the Trip Offer free wi-fi. Provide a short universal hashtag: #PRSATravel. Encourage live tweeting, posting photos and use of social media outlets. If hosting bloggers – cut out time for blogging. Consider using a local coffee shop or cool setting that has free wi-fi.
After the Trip… Update on events, news and other information that relates to writer’s story. Create social media lists of past/future attendees for keeping in touch. Have a nice selection in your photo gallery Never assume that one article is the end Give love! Retweet or post the produced stories.
How to Continue the Relationship with Writers Provide web addresses and client’s social media links. Don’t be afraid to follow-up. Keep in touch via social media: Retweet, repost or just say hello! Ask for trip feedback.
HARO – Help a Reporter OutHow to get included in articles: – Follow requests – if reporter asks for direct quotes, don’t send contact information or reply, “May I connect you with my client?” – Follow-up via another outlet. Tweet: Response is in your inbox! (This works!) – Always offer to assist in the future. *Be patient. Responses can reach 100-200.
Make sure you can follow thoughAim for 100% certainty when it comes to interviews and promises.
Offer your attendees as a source Ladies Home Journal Example
Pinterest Keep a Pinterest board of press trip promotions – especially if your writers have their own blogs. Beware of copyright infringement. Unless a blog/website has a “Pin It” button, ask if it’s okay to repin photos. Use Pinterest to keep up with favorite writers.