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How PR Can Help Freelancers by Beth Blair
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How PR Can Help Freelancers by Beth Blair

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Presentation for PRSA Travel and Tourism

Presentation for PRSA Travel and Tourism

Published in: Education, Technology

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  • 3 emails = all of the same emails
  • Last minute quotes…
  • Transcript

    • 1. PR: How You Can Help Us Sell or Tell a Better Story 2012 PRSA Travel & Tourism & SATW Beth Blair
    • 2. Today’s freelance writers …– Are social media savvy– Own their own blogs/websites– Contribute to online and print outlets– And many take their own photos/videos
    • 3. Freelancer vs. Blogger Freelance writers and bloggers have different goals, needs, markets, and numbers. Remember: Freelancers have an editor to report to, bloggers do not. Most blogging is first-person. We need the experience.
    • 4. Pitches… Personalize when you can. Keep blogger and journalist/writer pitches separate. Look for writers who specialize. You’ll have better luck placing a story.
    • 5. During the Trip Offer free wi-fi. Provide a short universal hashtag: #PRSATravel. Encourage live tweeting, posting photos and use of social media outlets. If hosting bloggers – cut out time for blogging. Consider using a local coffee shop or cool setting that has free wi-fi.
    • 6. After the Trip… Update on events, news and other information that relates to writer’s story. Create social media lists of past/future attendees for keeping in touch. Have a nice selection in your photo gallery Never assume that one article is the end Give love! Retweet or post the produced stories.
    • 7. How to Continue the Relationship with Writers Provide web addresses and client’s social media links. Don’t be afraid to follow-up. Keep in touch via social media: Retweet, repost or just say hello! Ask for trip feedback.
    • 8. HARO – Help a Reporter OutHow to get included in articles: – Follow requests – if reporter asks for direct quotes, don’t send contact information or reply, “May I connect you with my client?” – Follow-up via another outlet. Tweet: Response is in your inbox! (This works!) – Always offer to assist in the future. *Be patient. Responses can reach 100-200.
    • 9. Make sure you can follow thoughAim for 100% certainty when it comes to interviews and promises.
    • 10. Offer your attendees as a source Ladies Home Journal Example
    • 11. Pinterest Keep a Pinterest board of press trip promotions – especially if your writers have their own blogs. Beware of copyright infringement. Unless a blog/website has a “Pin It” button, ask if it’s okay to repin photos. Use Pinterest to keep up with favorite writers.
    • 12. Collect Your Media Trips Coverage
    • 13. And the travel blogs you love
    • 14. Beth Blair Break into Travel Writing(Hodder and Stoughton, 2012) BethBlair.com TheVacationGals.com