PR: How You Can Help Us Sell or Tell          a Better Story                         2012                  PRSA Travel & T...
Today’s freelance writers …– Are social media savvy– Own their own blogs/websites– Contribute to online and print outlets–...
Freelancer vs. Blogger Freelance writers and bloggers have  different goals, needs, markets, and  numbers. Remember: Fre...
Pitches… Personalize when you can. Keep blogger and journalist/writer  pitches separate. Look for writers who specializ...
During the Trip   Offer free wi-fi.   Provide a short universal hashtag:    #PRSATravel.   Encourage live tweeting, pos...
After the Trip…   Update on events, news and other    information that relates to writer’s story.   Create social media ...
How to Continue the Relationship             with Writers Provide web addresses and client’s  social media links. Don’t ...
HARO – Help a Reporter OutHow to get included in articles:  – Follow requests – if reporter asks for direct    quotes, don...
Make sure you can follow thoughAim for 100% certainty when it comes to        interviews and promises.
Offer your attendees as a source     Ladies Home Journal Example
Pinterest   Keep a Pinterest board of press trip    promotions – especially if your writers have    their own blogs.   B...
Collect Your Media Trips Coverage
And the travel blogs you love
Beth Blair  Break into Travel Writing(Hodder and Stoughton, 2012)       BethBlair.com   TheVacationGals.com
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How PR Can Help Freelancers by Beth Blair

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  • 3 emails = all of the same emails
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  • How PR Can Help Freelancers by Beth Blair

    1. 1. PR: How You Can Help Us Sell or Tell a Better Story 2012 PRSA Travel & Tourism & SATW Beth Blair
    2. 2. Today’s freelance writers …– Are social media savvy– Own their own blogs/websites– Contribute to online and print outlets– And many take their own photos/videos
    3. 3. Freelancer vs. Blogger Freelance writers and bloggers have different goals, needs, markets, and numbers. Remember: Freelancers have an editor to report to, bloggers do not. Most blogging is first-person. We need the experience.
    4. 4. Pitches… Personalize when you can. Keep blogger and journalist/writer pitches separate. Look for writers who specialize. You’ll have better luck placing a story.
    5. 5. During the Trip Offer free wi-fi. Provide a short universal hashtag: #PRSATravel. Encourage live tweeting, posting photos and use of social media outlets. If hosting bloggers – cut out time for blogging. Consider using a local coffee shop or cool setting that has free wi-fi.
    6. 6. After the Trip… Update on events, news and other information that relates to writer’s story. Create social media lists of past/future attendees for keeping in touch. Have a nice selection in your photo gallery Never assume that one article is the end Give love! Retweet or post the produced stories.
    7. 7. How to Continue the Relationship with Writers Provide web addresses and client’s social media links. Don’t be afraid to follow-up. Keep in touch via social media: Retweet, repost or just say hello! Ask for trip feedback.
    8. 8. HARO – Help a Reporter OutHow to get included in articles: – Follow requests – if reporter asks for direct quotes, don’t send contact information or reply, “May I connect you with my client?” – Follow-up via another outlet. Tweet: Response is in your inbox! (This works!) – Always offer to assist in the future. *Be patient. Responses can reach 100-200.
    9. 9. Make sure you can follow thoughAim for 100% certainty when it comes to interviews and promises.
    10. 10. Offer your attendees as a source Ladies Home Journal Example
    11. 11. Pinterest Keep a Pinterest board of press trip promotions – especially if your writers have their own blogs. Beware of copyright infringement. Unless a blog/website has a “Pin It” button, ask if it’s okay to repin photos. Use Pinterest to keep up with favorite writers.
    12. 12. Collect Your Media Trips Coverage
    13. 13. And the travel blogs you love
    14. 14. Beth Blair Break into Travel Writing(Hodder and Stoughton, 2012) BethBlair.com TheVacationGals.com
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