Hotel Prototypes by Best Western

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  • 1. Building on ExpEriEncE PrototyPes by best Western®
  • 2. contentsIntroduction 5Upper Mid-Scale prototypeSBest Western Atrea 6Best Western Atrea Central 12Best Western Atrea Public Spaces 18Best Western Atrea Guestroom 22Mid-Scale prototypeSClassic 26Classic Public Spaces 32Classic Guestrooms 34 3
  • 3. "Our prototypes leverage our heritage and leadership position in the mid-scale market to make an immediate impact. Now, with the addition of the Best Western Atrea prototype, we’ve taken a bold step forward to open the upper mid-scale market as another option for investors." — David Kong, President and CEO Best Western International, Inc.4
  • 4. INTrODuCTION our model. your success. At Best Western, we believe that big ideas aren’t born as much as they are built. Built on a foundation of experience and fresh thinking. Our prototypes are the sum of over 60 years of experience and leadership in the hotel industry, resulting in over 4,100* properties in 80 countries. They also reflect our forward thinking in keeping the Best Western brand fresh and relevant to a variety of markets. But equally important to our experience is yours, as a Best Western Member. We value the individuality of each and every Member by building flexibility into our prototypes. Each can be adapted to specific size and location preferences. Each can be converted to all-suite properties. We also extend to our Members cost savings and buying power through Best Western Design and Supply, unparalleled brand exposure as part of The World’s Largest Hotel Chain® and a level of support, accountability and expertise that are points of pride for us at Best Western. * Numbers are approximate and may fluctuate.© 2010 Best Western International, Inc. 5
  • 5. BeSt WeSterN atrea parallelTOTAL KEYS 100TOTAL BuILDING SQuArE FOOTAGE 60,259TOTAL BuILDING SQ. FT. per KEY 380rooM aNalySiSGround Floor 16Second Floor 21Third Floor 21Fourth Floor 21Fifth Floor 21Site aNalySiS (Square Feet)Building Footprint 18,131Hardscape 54,428Softscape 19,014Total 91,573AcreageBuilding Footprint .42Hardscape 1.26Softscape .42Total 2.10parKiNG aNalySiSNumber of rooms 100Spaces for Employees 12Boardroom 6Total 1186
  • 6. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A PAr ALLEL Best Western atrea: designed to succeed. The Best Western Atrea is the sum of our vision and experience as The World’s Largest Hotel Chain® And it shows in every detail — strikingly . different architectural features; a versatile interior layout; and a flexible design which can expand the public areas into a dramatic wing or streamline everything into a single structure. To entice guests to a totally unique hotel experience, our architectsBest Western Atrea’s signature feature, a porte cochere topped with a gracefully flared roof, and designers created an exterior that breaks through the clutter oflends an immediate impression of calm and sophistication. competing hotels. An artistic blend of metal, glass, EIFS and masonry that is urban inspired yet compatible with any suburban location. © 2010 Best Western International, Inc. 7
  • 7. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A PAr ALLEL FroNt aNd Side eleVatioN plaNS First floor area 18,131 sq. ft. Top of parapet 58’-6” Second – Fifth floor area each 10,532 sq. ft. Overall width 255’-0” Total building area 60,259 sq. ft. Overall depth 112’-5” Number of stories 58 © 2010 Best Western International, Inc.
  • 8. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A PAr ALLEL Site plaN Total lot size 369’-6” x 247’-10” Parking area Spaces Gross square feet 91,573 100 keys 100 Acres 2.10 Boardroom 6 Landscaping 21% Employees 12© 2010 Best Western International, Inc. 9
  • 9. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A PAr ALLEL FirSt Floor plaN Guestroom GSF 6,108 Public areas Square feet King rooms 4 Lobby area 1,801 King 14’ rooms 4 Breakfast area 587 Double queen rooms 4 Media room 289 King suites 4 Business center 120 Total rooms 16 Fitness area 311 Indoor pool and spa 1,37610 © 2010 Best Western International, Inc.
  • 10. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A PAr ALLEL Upper Floor plaN Guestroom GSF 8,058 King rooms 4 King 14’ rooms 4 Double queen rooms 9 King suites 4 Total rooms 21© 2010 Best Western International, Inc. 11
  • 11. BeSt WeSterN atrea ceNtralTOTAL KEYS 97TOTAL BuILDING SQuArE FOOTAGE 60,766TOTAL BuILDING SQ. FT. per KEY 380rooM aNalySiSSecond Floor 17Third Floor 20Fourth Floor 20Fifth Floor 20Sixth Floor 20Site aNalySiS (Square Feet)Building Footprint 12,200Hardscape 46,082Softscape 20,712Total 78,994Acreage 1.9parKiNG aNalySiSNumber of rooms 97Spaces for Employees 14Boardroom 6Meeting room 12Accessible 4Total 13312
  • 12. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A CENTr ALa compact design with an urban attitude.the Best Western atrea central.The beauty of the Best Western Atrea design lies not only in itsaesthetic appeal, but in its adaptability. Best Western Atrea Central, anuncompromising variation of the original Atrea prototype, offers investorsan alternative streamlined design.To create a more compact layout, architects designed the publicand back of house areas into the building itself, locating them on thefirst floor, with guestrooms starting on the second floor. The resultis a single-structure design with the same high impact and upscaleamenities of the original Best Western Atrea prototype.© 2010 Best Western International, Inc. 13
  • 13. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A CENTr AL FroNt aNd Side eleVatioN plaNS First floor area 12,200 sq. ft. Top of parapet 71’-0” Second floor 8,792 sq. ft. Overall width 165’-0” Third - Sixth floor 9,947 sq. ft. Overall depth 115’-0” Total building area 60,780 sq. ft. Number of stories 614 © 2010 Best Western International, Inc.
  • 14. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A CENTr AL Site plaN Total lot size 311’-0” x 254’-0” Parking area Spaces Gross square feet 78,944 97 keys 97 Acres 1.9 Boardroom 18 Landscaping 26% Employees 14© 2010 Best Western International, Inc. 15
  • 15. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A CENTr AL FirSt Floor plaN Public areas Square feet Lobby area 2,081 Breakfast area 961 Meeting room 729 Business center 131 Fitness area 313 Indoor pool and spa 1,45816 © 2010 Best Western International, Inc.
  • 16. uPPEr MID-SCALE PrOTOT YPE: BEST WESTErN ATrE A CENTr AL SecoNd Floor plaN Guestroom GSF 8,792 King rooms 3 King 14’ rooms 3 Double queen rooms 10 King suites 1 Total rooms 17© 2010 Best Western International, Inc. 17
  • 17. “Owners and managers will find great flexibility with the modular layout and the options it gives them in utilizing public space. The upper mid-scale, select-service hotel is generating great interest with guests, in particular today’s fast-paced business travelers who have come to expect the features and design elements of big-city properties.” — Mark Williams, Vice President North American Development Best Western International, Inc.18 © 2010 Best Western International, Inc.
  • 18. uPPEr MID-SCALE PrOTOT YPE: PuBLIC ArE ASFlexible, flowing space thataccommodates every guest.(A) The Registration Desk: Illuminated by a two-story stream ofnatural light and set against a sculpted wall resembling waves of frozenwater, the registration desk is the focal point of Best Western Atrea’smulti-functional public area.The refreshing simplicity of Best Western Atrea’s exterior movesindoors to a free flowing gathering place where one experience leads Bto another. Guests can relax in private zones separated by half wallsand bench seating or move about between the breakfast area, mediacenter, registration desk and bar. Energized by natural light andenhanced by white marble, cocoa-stained wood and natural materials,Best Western Atrea’s public areas will surprise and delight even the Amost sophisticated and demanding business traveler.(B) The Breakfast Area: Designed to function long after breakfast isserved, this area can transform into a hospitality gathering place, anoverflow to the bar, even a reception area for the conference center.An inviting curved bench seat follows the curve of the floor.© 2010 Best Western International, Inc. 19
  • 19. uPPEr MID-SCALE PrOTOT YPE: PuBLIC ArE AS (C) The Lounge: Design flexibility at its finest, the bar can be different (D) The Media Room: Best Western Atrea’s open design allows for things to different properties: coffee bar, snack bar, traditional bar privacy as well. Guests can slip away to the media area to utilize the or service bar for different types of areas. With backlit glass, under hotel’s wireless Internet. They can enjoy intimate conversation, watch counter lighting and a length of 40 feet, it provides a visual and TV on four flat screen monitors or simply relax in the cozy ambience functional point of interest to the Best Western Atrea public area. created by the ventless fire boxes that span the length of the room.20 © 2010 Best Western International, Inc.
  • 20. uPPEr MID-SCALE PrOTOT YPE: PuBLIC ArE AS E C(E) The Conference Space: The Best Western Atrea has large andsmall conference rooms that can be easily divided to accommodate Dlarge meetings or intimate gatherings. Back-of-the-house food andbeverage capabilities assure that the needs of planners and attendeesare exceeded.© 2010 Best Western International, Inc. 21
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  • 22. uPPEr MID-SCALE PrOTOT YPE: GuESTrOOMSSubtle, sophisticated, fresh and natural.a room your guests can sink into.The upper mid-scale interior brings urban cool to any location.Blending materials such as stone, polished wood, metal and glass withtextures and subtle colors, our designers have created an overall effectthat is fresh, with amenities that make sense both in terms of cost andfunction. Technological conveniences add to the overall comfort andease of the guest experience. And all casegoods are value engineered,to give investors a cost effective way to make a dramatic entry into theupper mid-scale market.The Best Western Atrea Prototype Guestroom: A translucent,Japanese-inspired screen, three-point lighting, richly polishedfurnishings and natural colors create a spa-like environment. Formand function promise a good night’s sleep: A plush leather headboard,crisp high thread-count linens and bedding exceed today’s gueststandards. In the bathroom, a custom vanity with open shelves and Guestroom designs and room standards are specific to their respective prototype andgenerous granite countertop gives definition to understated luxury. A therefore can only be used as designated.chest, which can be used to hold a flat-panel television, underscoresthe simple, smart thinking behind the Best Western Atrea design.© 2010 Best Western International, Inc. 23
  • 23. KiNG SUite 12-foot width Total room size 12’-0” x 32’-1 3/4” Living area size 12’-0” x 11’-5” Sleeping area size 12’-0” x 11’-10” Net square feet 38624 © 2010 Best Western International, Inc.
  • 24. uPPEr MID-SCALE PrOTOT YPE: GuESTrOOMSKiNG GUeSt UNit 14-foot width doUBle QUeeN GUeSt UNit 12-foot widthTotal room size 14’-0” x 25’-0” Total room size 12’-0” x 30’-5 3/4”Living area size 14’-0” x 16’-1 1/4” Living area size 12’-0” x 21’-7”Net square feet 350 Net square feet 366 © 2010 Best Western International, Inc. 25
  • 25. BeSt WeSterN prototype: StoNeridGeTOTAL KEYS 80TOTAL BuILDING SQuArE FOOTAGE 45,310TOTAL BuILDING SQ. FT. per KEY 548rooM aNalySiSFirst Floor 20Second Floor 29Third Floor 31Total 80Site aNalySiS (Square Feet)Building Footprint 16,861Hardscape 49,262Softscape 18,093Total 84,216AcreageBuilding Footprint .37Hardscape 1.10Softscape .50Total 1.97parKiNG aNalySiSNumber of rooms 80Spaces for Employees 5Meeting Space 6Total 9126
  • 26. MID-SCALE PrOTOT YPESthree styles. one indelible brand.A time-proven blend of tradition, individuality and brand identity, themid-scale prototype perpetuates our 60-year tradition of leadership. Stoneridge ExteriorBased on a single design, it offers investors a choice of three styleswhich can be built cost efficiently and adapt easily to size, room type,location and personal taste.With its natural blend of materials and earthy tones, the Stoneridge(pictured left and top right) promises guests lodge-like comfort and luxury.Strong and stately, Heritage (middle), conveys market strength in asea of mid- scale properties. Vibrant colors and architectural accents Heritage Exteriortransport Montecito (bottom) guests to a warm and sunny climate. Montecito Exterior© 2010 Best Western International, Inc. 27
  • 27. MID-SCALE PrOTOT YPE FroNt aNd Side eleVatioN plaNS First floor area 16,829 sq. ft. Top of roof peak 50’-6” Second floor area 13,827 sq. ft. Overall width 255’-8” Third floor area 14,654 sq. ft. Overall depth 116’-10” Total building area 45,310 sq. ft. Number of stories 328 © 2010 Best Western International, Inc.
  • 28. MID-SCALE PrOTOT YPE Site plaN Total lot size 348’-0” x 242’-0” Parking area Spaces Gross square feet 86,004 80 keys 80 Acres 1.97 Boardroom 6 Landscaping 25% Employees 5© 2010 Best Western International, Inc. 29
  • 29. MID-SCALE PrOTOT YPE FirSt Floor plaN Guestroom GSF 7,598 Public areas Square feet King rooms 4 Lobby area 881 King 14’ rooms 6 Breakfast area 786 Double queen rooms 8 Meeting space 761 King suites 2 Business center 97 Total rooms 20 Fitness area 30730 © 2010 Best Western International, Inc.
  • 30. MID-SCALE PrOTOT YPE SecoNd Floor plaN Guestroom GSF 11,212 King rooms 5 King 14’ rooms 7 Double queen rooms 11 King suites 5 Double queen suites 1 Total rooms 31© 2010 Best Western International, Inc. 31
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  • 32. MID-SCALE PrOTOT YPE: PuBLIC ArE AScontemporary comfort. timeless appeal.The Stoneridge interior design featured here fuses Arts & Crafts withContemporary for a casual luxury that is inviting to guests. Familiarmaterials of wood, metal and stone, accented by vibrant autumnalcolors are timeless and universal in their appeal.© 2010 Best Western International, Inc. 33
  • 33. The Stoneridge Prototype Guestroom: A one-of-a-kind headboard created by Best Western designers calls out to guests that this is no cookie-cutter hotel – a point of difference that sets Best Western properties apart from the competition. The smartly designed desk has a built-in power strip for easy port access. Guests can adjust ceiling, tabletop and floor lighting to suit their mood and enjoy every modern amenity from the comfort of plush, overstuffed furniture – all of which comes at the greatest possible value for guests and investors alike. Guestroom designs and room standards are specific to their respective prototype and therefore can only be used as designated.34 © 2010 Best Western International, Inc.
  • 34. MID-SCALE PrOTOT YPE: GuESTrOOMS doUBle QUeeN GUeSt UNit 12-foot width Total room size 12’-0” x 30’-5 3/4” Living area size 12’-0” x 21’-7” Net square feet 366KiNG GUeSt UNit 14-foot width KiNG SUite 12-foot widthTotal room size 14’-0” x 25’-0” Total room size 12’-0” x 32’-1 3/4”Living area size 14’-0” x 16’-1 1/4” Living area size 12’-0” x 11’-5”Net square feet 350 Sleeping area size 12’-0” x 11’-10” Net square feet 386 © 2010 Best Western International, Inc. 35
  • 35. Best Western atrea is a Home run! “This was our first development with Best Western and we were not sure what to expect, considering that the Best Western Atrea was a new prototype. We were as blown away by the final product as our guests have been. We have other upper mid-scale brands and Best Western Atrea will compete toe-to-toe with any of them for style and quality. Combine this with the Best Western operating model — which gives me the freedom to run my business — and it’s a home run!” — tom Kirkland Best Western atrea at old town center Bryan/college Station, texas36 © 2010 Best Western International, Inc.
  • 36. To learn more about Best Western hotel prototypes or how you can join Best Western International’s association of independently owned and operated hotels, please call 1-800-847-2429 or visit bestwesterndevelopers.com.This brochure is for informational purposes only. All information contained herein, including specifications and drawings, is: conceptual in nature; notintended for construction; subject to change; and provided without warranties. Any adoption of plans or specifications must be accepted and preparedby a registered architect. This brochure contains proprietary and confidential information that is the property of Best Western International, Inc.This brochure and its contents, including the architectural designs and drawings, may not be copied, reproduced or sold in any manner whatsoever.Each Best Western hotel is independently owned and operated. Best Western and Best Western marks are service marks or registered service marks orBest Western International, Inc. © 2010 Best Western International, Inc. All rights reserved. Job # 500.2042.09 05/2010