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Teen Voice 2010 Report - Best Buy @15 and Search Institute
 

Teen Voice 2010 Report - Best Buy @15 and Search Institute

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Teen Voice 2010: Relationships that Matter to America's Teens, is a national study of 1,860 15-year-olds in three cities across the United States exploring the importance of teen motivation and ...

Teen Voice 2010: Relationships that Matter to America's Teens, is a national study of 1,860 15-year-olds in three cities across the United States exploring the importance of teen motivation and engagement in civic life.

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    Teen Voice 2010 Report - Best Buy @15 and Search Institute Teen Voice 2010 Report - Best Buy @15 and Search Institute Presentation Transcript

    • Table of Contents EXECUTIVE SUMMARY 3 DETAILED FINDINGS 4 A CALL TO ACTION: ADVICE FROM TEENS TO ADULTS 8 RESEARCH METHODOLOGY 19
    • Executive Summary • Teen Voice 2010 explores three key strengths that make a difference in teens’ lives: – SPARKS: teens’ deepest passions and interests – VOICE: teens’ confidence, skills and opportunities to influence things that matter to them – RELATIONSHIPS: teens’ access to high-quality resources and relationships that help them nurture their strengths • Teens who experience high levels of each strength overwhelmingly perform better across all academic, social-emotional, psychological and behavioral outcome studied • Just 7% of teens experience scored high in all three strengths • Only 19% of 15-year-olds in the United States have the kind of meaningful relationships with adults beyond their family that help them succeed in life
    • Strengthening Teens’ Success Number of strengths (sparks, voice and relationships) experienced by 15-year olds:
    • Identifying and Pursuing Teen Sparks • 80% of 15-year-olds have at least one spark. The top three sparks were creative arts (28%); sports (26%); and technology (18%) • The power of sparks comes when: – Teens know their spark or sparks – Teens’ spark is important to them – Teens take initiative to develop their spark • Overall, 51% of teens score high in all three categories • While many teens say they know their sparks, there is still an important gap in the proportion of teens who are fully engaging with the things they care most about
    • The Power of Teen Voice Teens need confidence, skills and opportunities to speak up about and influence the things that matter most to them.
    • Adult Relationships that Matter Only about one in five 15-year-olds has the web of positive, sustained and meaningful relationships needed in order to thrive.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. Look at us. 2. Spend time talking with us. 3. Listen. 4. Be Dependable. 5. Show appreciation for what we do. 6. Relax. 7. Show that you’re interested. 8. Laugh with us (and at yourself). 9. Ask us to help you 10. Challenge us.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 1. Look at us. TALKING WITH US. 3. LISTEN. Make eye contact. 4. BE DEPENDABLE. 5. SHOW APPRECIATION FOR WHAT WE DO. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 2. Spend Time Talking TALKING WITH US. 3. LISTEN. with us. 4. BE DEPENDABLE. 5. SHOW APPRECIATION Ask open-ended questions. FOR WHAT WE DO. Build the conversation. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 3. Listen TALKING WITH US. 3. LISTEN. Pay attention. Don’t 4. BE DEPENDABLE. 5. SHOW APPRECIATION multitask or get distracted FOR WHAT WE DO. when you’re with us 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 4. Be Dependable TALKING WITH US. 3. LISTEN. Do what you say you’re 4. BE DEPENDABLE. 5. SHOW APPRECIATION going to do. FOR WHAT WE DO. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 5. Show appreciation for TALKING WITH US. 3. LISTEN. what we do. 4. BE DEPENDABLE. 5. SHOW APPRECIATION Give compliments. Show FOR WHAT WE DO. that you’re glad to see or 6. RELAX. 7. SHOW THAT hear from us. YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 6. Relax. TALKING WITH US. 3. LISTEN. Don’t feel like you have 4. BE DEPENDABLE. 5. SHOW APPRECIATION to be on guard. FOR WHAT WE DO. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 7. Show that you’re TALKING WITH US. 3. LISTEN. interested 4. BE DEPENDABLE. 5. SHOW APPRECIATION Attend our concerts, games FOR WHAT WE DO. 6. RELAX. and other events. Ask us to 7. SHOW THAT show you what we can do. YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 8. Laugh with us (and at TALKING WITH US. 3. LISTEN. yourself). 4. BE DEPENDABLE. 5. SHOW APPRECIATION Laugh at our jokes. FOR WHAT WE DO. Show us your humor. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 9. Ask us to help you. TALKING WITH US. 3. LISTEN. Ask us for our ideas. 4. BE DEPENDABLE. 5. SHOW APPRECIATION Share your own, too. FOR WHAT WE DO. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • A CALL TO ACTION: Advice from Teens to Adults 10 tips to Develop Positive Relationships 1. LOOK AT US. 2. SPEND TIME 10. Challenge us. TALKING WITH US. 3. LISTEN. Teach us what you know. 4. BE DEPENDABLE. 5. SHOW APPRECIATION Push us to do FOR WHAT WE DO. our best. 6. RELAX. 7. SHOW THAT YOU’RE INTERESTED. 8. LAUGH WITH US (AND AT YOURSELF). 9. ASK US TO HELP YOU 10. CHALLENGE US.
    • Research Methodology Date of Data October 12–November 9, 2009 Collection: Survey mode: Web-based panel study and in-person interviews Sample: 1,860 15-year-olds in the United States, weighted to align with Census percentages by gender, race/ethnicity, geographic location, urbanicity and parent education. 30 15-year-olds were interviewed by the project’s research advisors in Ann Arbor, MI; Atlanta, GA; and Minneapolis, MN Margin of error: +/- 3.0 percentage points at the 95% confidence level
    • Contact Us Erin Gunderson, Best Buy (612) 291-7286 erin.gunderson@bestbuy.com Kaija Shaffer, Search Institute (612) 692-5555 kaijas@searchinstitute.com Kendall Murphy, Weber Shandwick (202) 585-2163 kmurphy@webershandwick.com