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If businesses managed their money as carelessly as they manage their people, most would be bankrupt.

The great, enduring companies of the world such as GE, Proctor & Gamble and Unilever

If businesses managed their money as carelessly as they manage their people, most would be bankrupt.

The great, enduring companies of the world such as GE, Proctor & Gamble and Unilever didn’t become and remain great by accident. They did so, in part, by dispelling the myth that judgement of people is a "soft" art. They have embedded their culture with the habits of observing talent, and making judgments about it in the most rigorous way. And then figuring out how to unleash it... The authors call these companies "talent masters."

Find out how you can do this in your unit, department or company.

If your unit, department or company was filled with talent, how much better would you be?