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The problem is rarely the quality of the strategy, it is almost always the quality of the execution
The approach of this concise book is to focus on seven questions that will ensure the best implementation of your strategy. It is the result of Prof Simon's 25 years of working with companies and his research.
The first two questions test whether you've built a strong foundation for strategy execution. The next two address your ability to focus everyone's attention on your strategic agenda. Questions five and six ask whether you have done enough to facilitate the behaviours needed for success. The final question focuses on the future and your company's ability to adapt to change.
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