Card Sorting Tools

Card-sorting tools MUX 1: Benny Skogberg

Why? Card-sorting is a great way to learn how users, or prospective users, of a website perceive the logical relationships among the various elements of the site.

Relationships matter Users - Logical Relationships - Elements

How? 1. Deﬁne the cards to be sorted. 2. Have representative users sort the cards. 3. Analyze the results.

Open & Closed Open Card Sort Closed Card Sort • No Labels • Labels • Near project start • Near end of project Project Timeline

Tools Webb Windows Macintosh Linux Free Open source: License

xSort for Mac

d y S t u o f e ct bj O

Create test

1. Deﬁne cards

Test at Runtime

Test at Runtime 2. Representative user {

Test end

3. Analyze the Result

Resultat

Resultat ?

Cluster Tree?

Cluster Analysis Cluster analysis or clustering is the assignment of a set of observations into subsets (called clusters) so that observations in the same cluster are similar in some sense. Clustering is a method of unsupervised learning, and a common technique for statistical data analysis used in many ﬁelds, including machine learning, data mining, pattern recognition, image analysis

Cluster Analysis Cards that join together sooner are more similar to each other than those that join together later

Cluster Analysis Cards that join together sooner are more similar to each other than those that join together later Join sooner = more similar

Gestalt principles ✤ Figure ✤ Similarity ✤ Proximity ✤ Closure ✤ Continuity ✤ Symmetry DePaul University, Chicago: http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm

Gestalt principles ✤ Figure Similar? ✤ Similarity ✤ Proximity ✤ Closure ✤ Continuity ✤ Symmetry Anders Borg Vincent Vega DePaul University, Chicago: http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm

Cluster Tree

Cluster Tree Dissimilarity [Olikhet]

Result Dissimilarity [Olikhet]

Next step: Labeling • Är student • Vill studera • Hitta Schema • Studentportalen

Next step: Labeling ? • Är student • Vill studera • Hitta Schema • Studentportalen

Card Sorting Tools thx

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Card Sorting Tools

by Benny Skogberg on Oct 09, 2009

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Card Sorting Tools — Presentation Transcript