2. Introduction
Here, I will illustrate my promotional package
magazine cover and poster. I will be
comparing it to my case study that I did which
was:
Friday the 13
This is a teen – slasher which is the same
genre as what I picked to make a trailer on. It
was hard work, however from the audience
feedback that I received I was very pleased
with myself.
4. Poster comparison
Friday the 13 poster has very dark lighting to it, with a low angle camera
work to make the antagonist look superior and powerful, like he is looking
down at everyone else and no one can destroy him. I chose to have my
antagonist facing his back towards the camera because I wanted the
audience to want to know more information and want to know who he is
(become intrigued) so this is why I faded his top half of his body into the
dark background and only left his bottom half which shows his hands
holding a knife and a mask which indicates a double identity and doesn‟t
want to show who he really is.
The font used for Friday the 13 is very thin like knife slices and quite wide
which could have a link with the big knife / sword that the person is holding.
I have thick letters, however also chose to have the same conventions of
linking the font to the props used, so the bottom of the font I chose has
cracks and slices coming up to make it look like someone destroyed the
font.
On Friday the 13 poster, they have no ratings to indicate what kind of
results they got from newspapers. I decided to go against this, and include
two ratings because when the audience see the 5 stars they would want to
watch it because of how well people rated it. They also did not include an
age rating, which i on the other hand did.
5. My magazine cover
I could not find a magazine cover for
Friday the 13 so decided to analyse mine
on it‟s own.
I chose to use Total Film as my magazine
to promote my film because the audience
for this film is the target audience that my
film is aiming at therefore they would be
seeing my film. I chose to have the
antagonist in the centre to show the
audience who exactly is the killer, and from
my results that I got, they audience loved
this magazine cover and many said they
would want to watch the film.
The font I used is similar to the font Total
Film uses as their trade mark. I decided to
use the same font and include some
magazine features such as a „Free cinema
ticket‟ triangle in the top right hand corner
which would get more readers wanting to
watch the film.
The theme colour I chose were white and
red. The reason for this is because my
picture and background is very dark so the
8. Strengths and Weaknesses
The narrative had good
feedback
The antagonist walking
through the door and
the lift scene were
successful
14 people said they
would want to watch
the film and 10 said
maybe
The sound made them
jump
Could have made the
shots more effective
by cutting them faster,
to make the trailer
overall better.
Some said they would
not watch it due to not
liking horror films, or
gruesome scenes.
Strengths Weaknesses
9. Friday the 13th analysis
Friday the 13th uses various techniques in order to keep the theme running
throughout their promotional packages.
They use similar camera shots for the trailer and the poster of their film, which is of
the protagonist in the woods or forest with the mask on in a confident standing
position with a large weapon in his hand.
They also have the location setting in both the poster at the top stating „ Welcome to
Crystal Lake‟ and also in the film trailer as it has a sign (shown on the next slide) and
has one of the actors (a boy) read the sign “This place is called Camp Crystal Lake”.
The font for the title of the film „Friday the 13th‟ is on the poster and the film trailer
however in different fonts. On the trailer the font is merged together to make the
writing fit in a square shape, however on the poster it is lined up straight across the
bottom. They do however follow the colour scheme of adding red (which could imply
blood, evilness, danger) for the number, which also makes it stand out to the
audience as having an important significance.
In addition to this, the colour scheme for many shots in the trailer resemble the
colouring in the poster. The colours for the poster are mostly black, blue, grey, green,
and these are all dulled. There is a specific shot in the trailer showing two of the
actors (a girl and boy) walking outside in the night surrounded by trees, leaves, mud,
and a cabin (or some run – down small building). The colours used for this shot are
black, blue, green, grey, and white in some parts to create silhouettes or form a light
that the moon could be casting over the area.
11. „Father‟s Day‟ analysis
For our promotional package we stuck to many themes so that our
advertisements link together and the audience will know that these are all
from one film.
One of the themes we followed was having the mask showing in all the
packages (including the film trailer, magazine cover and poster). The
reason we did this is because we wanted the audience to see what the
mask that is killing everyone looks like, but not know who the actual person
doing it is. The poster does have a sense of double identity because we
had Kevin hold the mask in his hand and face it towards the camera so the
audience see that the protagonist hides his true self, and had the top half of
his body edited so that it disappears into the background and leaves the
audience wanting to know who the bottom half of the body belongs to.
We also followed some of the conventions from „Friday the 13th‟ by using
the same colour scheme throughout all of our promotional packages. We
used black, red, grey, and white. These were the colours we thought suits
our film the best.
The font for the title „Father‟s Day‟ was used in both the film trailer and the
poster. The reason for this was to keep the font continuous and so that the
audience will be able to recognise the film based on the font. We also had
the titles in our trailer in the same font so that it follows through.
12. Evidence for „Father‟s Day‟
Poster Magazine cover Film trailer
http://www.yout
ube.com/watch
?v=i6xRPbug5J
c
13. The sequence
Here I created a sequence of our promotional package and the way
I believe it should be showed to the public, because the further into
the sequence the more information is given.
The reason I chose this order is because I think that the magazine
cover is quite straightforward and just Has a close – up / mid – shot
of the protagonist and the film‟s title situated below with the
actor/actresses‟ names. The poster, i believe holds more meaning
and gives away a little more as the mask is shown like the
magazine cover, but a knife has also been added and the mask has
been taken off meaning there is a person who we have not seen yet
hiding behind the black shadows.
Magazine cover Film trailerPoster
