7 Web Design Tips to Increase Leads

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7 Web Design Tips to Increase Leads

  1. 1. Like it or not the first experience most people have with your company is going to be your web site design. Do you want them to see a flat, boring, and impersonal brochure? Or an individualized, inviting, and interactive experience that gets prospects connected with your company from their first visit? Ensure your web site is conveying the important information and relevant experience your customers and prospects need to make the decision that will boost your bottom line. Don’t miss any revenue opportunities due to a poorly designed web site. Here are seven tips to design your web site to increase sales. 1. Optimize your site for all touchpoints It’s essential your web site is optimized for viewing across all devices using either responsive or adaptive design, allowing for a unified set of analytics and a single platform for content management. According to the latest Pew study, 34% of internet users browse the web mostly using their phones, and over half of adults between 35-44 own a tablet. 2. Ensure your web site looks and feels professional There’s no faster way to scare off prospects than to have a site that’s ugly or amateurish. Avoid templates. Don’t use generic stock photos and clip art. Make sure the navigation is intuitive. If you have a blog and a news section, update them regularly. 3. Simplify and clarify Make sure your web site is user-friendly. Thoughtful formatting of text and application of appropriate typography can ensure that the most important parts of your copy stand out and are actually read by potential customers. 4. Establish a content hierarchy Depending on what your company is selling, it may be a challenge to avoid longerthan-desirable content. That doesn’t mean that it has to look longer. From splitting up pages with lots of content across multiple pages to tweaking your information architecture, it’s not difficult to break up your content to be more digestable and appear as less than it really is. Continued
  2. 2. • Visuals are key Humans are visual creatures and one of the best ways to capture attention is to give your potential customers something interesting to look at. Using high-quality product photography, screenshots, charts, infographics and videos can be very effective. • Use copy wisely Good copy can mean the difference between closing a sale, or losing attention and missing an opportunity. Keep in mind: • A professional copywriter can be a wise investment. • In many cases, it’s possible to say more with less. • Storytelling works. Whether you’re selling a product or service to consumers or businesses, if you’re just providing facts and leaving potential customers to create their own excitement, chances are your copy is going to deliver less optimal results than if you craft a compelling narrative. • Don’t ignore the basics: spelling, grammar, typos, broken links, etc. 5. Instill Trust Feature some customers on your site. If you partner with leading organizations, tell people about it and link to those groups. You can gain trust by including honest customer testimonials. 6. Use analytics to identify the most visited content on your web site Although it’s important not to be overly aggressive in jumping to conclusions when looking at analytics trends, they can provide helpful clues about what content is working and what content isn’t. 7. Put yourself in your customer’s shoes When designing and building web sites, far too many companies think about their needs and ignore the needs of customers and potential customers. Producing web pages that are truly useful to customers and potential customers will provide a much better chance of being rewarded with their attention and sales. For guidance and help designing your web site to increase leads call 877.447.0134.

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