Branding & You: How to Amplify Yourself

How to Amplify Yourself

Brand new digital agency specializing in: Community Building & Management Content Marketing Social Media Strategy & Management Branding …More to come!

Berrak Sarikaya (@BerrakDC) Gen-Y Digital Native/Blogger Conversation Driver Writer Amplifier Community Builder Social Media Junkie Rare D.C. Native Has a Penguin Posse

 “People talk about brands. Brands fill our lives because they fill our eyeballs, ears, memories, and hearts. The trick is to become one. It never happens overnight, but you know when you’ve become one. Your fans, followers, friends, and freaks will let you know.” - Sam Davidson, Proof Branding “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

 Is recognizable Incites emotions Has to be trusted Has to be competitive Can be weak and get lost in the noise Is the whole package

Is your strongest asset. Control it.

Shouldn’t happen by accident.If you haven’t already: Someone is probably Googling you right now. What will they find?

"Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi- permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.“ - Tim Ferriss, Author of the 4-Hour Work Week

 Have a place online where all of your networks are linked.

 Blogger since 2003 - Including LiveJournal & Myspace On Facebook since August 21, 2004 On Twitter since May 17, 2007 (Formerly known as DCPrincessQ, DC_PQ) Until 2010, blogged & networked online as Jordan Q. Became an entrepreneur in 2011 after freelancing for 2 years. Used Twitter to change careers.

“A rose by any other name would smell as sweet.” William Shakespeare Used a pen name for years so my brand was built under a fake name but it was still strong. Authenticity & consistency were the cornerstones in my accidental strategy.

Ilearned by trial & error.

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Its that simple -- and that hard. And that inescapable.” – Tom Peters

 What are the top qualities you want people to notice about you?

 Don’tspend your time trying to fit the mold – you have qualities that make your brand unique. Figure out the pieces and then amplify yourself using the tools available to you.

 Ifyou’re not on Twitter, you’re doing it wrong Participate in chats Engage and contribute to the conversation Follow industry leaders Be yourself Build your brand in 140 character increments

 Your brand is your story. How can you share your story without writing it down? Blogging is your chance to show your opinion, experience, and increase your brand’s visibility. Blogging generates conversation. Blogging will help you establish credibility in your field.

 Ifyou’re not using LinkedIn, you’re missing out on a substantial network. Make sure your profile is updated, and if possible, get recommendations from past & present coworkers. Answer questions to establish yourself and your knowledge. Join groups to connect with other professionals & increase your presence.

You don’t have to scrub your personality clean but don’t put upanything you don’t want coming back to bite you.

Your Facebook is a part of your personal brand. Make sure there aren’t any skeletons in the closet.

 Consistent Transparent Authentic Helpful Engaging Focused In Charge A good listener

“If you dont getnoticed, you donthave anything. You just have to be noticed, but the art is in getting noticednaturally, without screaming or without tricks." Leo Burnett

 Don’t ask “How can I get more followers?” Instead, focus on what you bring to the conversation. Engagement = Visibility

 Go to networking events and introduce yourself to someone new every time Meetpeople for coffee to chat without an agenda

Want to continue the conversation? Find me online?  berrakdc@gmail.com  www.twitter.com/berrakdc  http://www.linkedin.com/in/berrakdc  www.berraksarikaya.com

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Branding & You: How to Amplify Yourself

by Berrak Sarikaya on Nov 13, 2011

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Branding & You: How to Amplify Yourself — Presentation Transcript