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IBM Centennial  Open Doors Workshop: Engaging community and volunteers online (Social Media) #IBM100 A Presentation by Ber...
Agenda <ul><li>Objective </li></ul><ul><li>Introduction </li></ul><ul><li>Survey / Activity </li></ul><ul><li>What is soci...
Introduction <ul><li>Social Media  </li></ul><ul><li>My relationship with social media </li></ul><ul><ul><li>Since Web 2.0...
Survey / Activity <ul><li>Who here uses social media? </li></ul><ul><ul><li>How do you use it to share information? </li><...
Objective <ul><li>Learn about approaches to social media that can add value to your organization.  </li></ul><ul><li>Learn...
What do we mean by Social Media? <ul><li>Social media are media for social interaction, using highly accessible and scalab...
What are some examples of Social Media? <ul><li>Social Media Platforms: Facebook.com, Wordpress.com </li></ul><ul><li>Medi...
How are people using social media? Gen Y: born 1975 - 1992 (18 to 35 year olds), Gen X: 1965 and 1974 (36 to 45 year olds)...
How are companies and organizations using social media?
Why do people go to social networking sites? Notice the gap?
The gap between people and organizations
What can we take away from this? <ul><li>It’s not about “You” </li></ul><ul><li>It’s about how you can benefit those who a...
How are other non-profits using social media? Or Sparked.com
Sparked.com volunteers
Sparked.com volunteers
What do non-profits look for on Sparked.com? <ul><li>It is quite varied and individual, but common extracted questions inc...
How are other nonprofits putting social media and emerging technology to good use? <ul><li>Social Media Platforms </li></u...
Good uses of Social Media technologies: Wordpress and Facebook <ul><li>The site is built using Wordpress and incorporates ...
Facebook social plug-ins < Salvation Army uses some of these
Good uses of Social Media technologies: Facebook linked to other social media
Good uses of Microblogging sites: Twitter
Good uses of Microblogging sites: Twitter
Good ideas on how to use Twitter <ul><li>Brand your twitter background consistently </li></ul><ul><li>Build real relations...
Good examples/advice on blogging: WordPress and others
Good uses of Microblogging sites: Tumblr and Posterous
Good uses of Media Sharing Sites: YouTube Also RSS Feeds and Podcasts! Even bulletin boards
Good uses of Media Sharing Sites: YouTube
Good uses of Media Sharing Sites: Flickr http://www.flickr.com/search/?q=canadian+breast+cancer+foundation&s=rec
Good uses of Media Sharing Sites: SlideShare
Good uses of location based services: Foursquare, Gowalia, meetup
Good uses of emerging technologies: QR Codes <ul><li>1. In fundraising appeals. 2. In print newsletters. 3. At fundraising...
Good uses of emerging technologies: virtual newspapers/newsletters
Good uses of other older technologies: wikis http://ontariosiwiki.marsdd.com/index.php/Main_Page
Good uses of other older technologies: social bookmarking http://www.delicious.com/bernie_michalik/OpenDoors
What approaches should you take? <ul><li>Incorporate social media in your overall communications/collaboration approach </...
Approach Examples <ul><li>Decentralized approach </li></ul><ul><ul><li>Each part of the organization doing it their own wa...
What steps should you take to apply these approaches? <ul><li>Get started – don’t hesitate! </li></ul><ul><li>Get ideas </...
Some rights reserved  ( Wade  Rockett ’s Flickr photostream)
Wrap-Up <ul><li>http://www.delicious.com/bernie_michalik/OpenDoors </li></ul><ul><li>http://ibm.com/iibv </li></ul>
 
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Ibm centennial open doors workshop on social media v3

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Bernie Michalik's Open Doors presentation for IBM's Centennial, to be given on May 19th, 2011

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  • Talk more about my involvement
  • Means -&gt; Means -&gt;
  • Nowadays, news sites are social media sites. Blogs are everywhere, not just on platforms Google has a big push on to become more social
  • Nowadays, news sites are social media sites. Blogs are everywhere, not just on platforms Google has a big push on to become more social
  • Taken from: http://ibm.com /iibv
  • http://www.salvationarmy.ca/ Platform built on Wordpress, using YouTube, twitter, Facebook
  • https://developers.facebook.com/docs/plugins/ These are ones that Salvation Army uses, among others
  • https://twitter.com/#!/smallchangefund
  • http://www.slideshare.net/blackbaud/50-social-media-tactics-for-nonprofits
  • http://wpmu.org/wordpress-for-non-profits-the-complete-guide/ https://wordpress.org/showcase/tag/non-profit/
  • http://delawarehumane.posterous.com/ http://tumblr.doctorswithoutborders.org/ http://www.tumblr.com/directory/non-profit
  • http://www.msf.ca/news-media/video/ http://www.youtube.com/user/Witness http://www.youtube.com/nonprofits https://www.facebook.com/amnestyusa?sk=app_168461776520319#!/amnestyusa?sk=app_57675755167
  • http://www.msf.ca/news-media/video/ http://www.youtube.com/user/Witness http://www.youtube.com/nonprofits https://www.facebook.com/amnestyusa?sk=app_168461776520319#!/amnestyusa?sk=app_57675755167
  • http://findinghope.cbcf.org/ http://smallchangefund.org/photos/
  • http://www.slideshare.net/mexicanwave/an-introduction-to-social-media-for-charities http://www.slideshare.net/alternativechannel/amnesty-international-facebook-campaign http://www.slideshare.net/vinspired/campaigning-with-social-media-made-by-many
  • http://turnred.joinred.com/ Also, join (RED) on Foursquare and we’ll keep you in the know with tips to help you find (PRODUCT) RED items and info about the latest (RED) events.
  • https://nonprofitorgs.wordpress.com/2011/01/24/22-ways-nonprofits-can-use-qr-codes-for-fundraising-and-awareness-campaigns/ Take people to your mobile site
  • Powered by MediaWiki .
  • http://www.delicious.com/bernie_michalik/OpenDoors
  • http://www.flickr.com/photos/waderockett/202790109/sizes/z/in/photostream/
  • Transcript of "Ibm centennial open doors workshop on social media v3"

    1. 1. IBM Centennial Open Doors Workshop: Engaging community and volunteers online (Social Media) #IBM100 A Presentation by Bernie Michalik May 19, 2011
    2. 2. Agenda <ul><li>Objective </li></ul><ul><li>Introduction </li></ul><ul><li>Survey / Activity </li></ul><ul><li>What is social Media? </li></ul><ul><li>Non-profits and social media </li></ul><ul><li>Sparked.com </li></ul><ul><li>How do people use social media? </li></ul><ul><li>What approaches should you take? </li></ul><ul><li>What steps should you take to apply these approaches? </li></ul><ul><li>Final Questions </li></ul><ul><li>Finally </li></ul>
    3. 3. Introduction <ul><li>Social Media </li></ul><ul><li>My relationship with social media </li></ul><ul><ul><li>Since Web 2.0 (when Time’s Person of the Year for 2006 was “You”) </li></ul></ul><ul><ul><li>To now (when Time’s Person of the Year for 2010 was Mark Zuckerberg, CEO of Facebook) </li></ul></ul>
    4. 4. Survey / Activity <ul><li>Who here uses social media? </li></ul><ul><ul><li>How do you use it to share information? </li></ul></ul><ul><li>Who doesn’t? </li></ul><ul><ul><li>How do you share information with others? </li></ul></ul><ul><li>The Colour Game </li></ul>
    5. 5. Objective <ul><li>Learn about approaches to social media that can add value to your organization. </li></ul><ul><li>Learn what steps you can use to apply social media tools and approaches in your organization. </li></ul>
    6. 6. What do we mean by Social Media? <ul><li>Social media are media for social interaction, using highly accessible and scalable communication techniques. </li></ul><ul><li>Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. </li></ul><ul><li>“ A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content (Andreas Kaplan and Michael Haenlein) </li></ul>
    7. 7. What are some examples of Social Media? <ul><li>Social Media Platforms: Facebook.com, Wordpress.com </li></ul><ul><li>Media Sharing Sites: YouTube, Flickr, SlideShare </li></ul><ul><li>Blogging technologies: Blogger, WordPress and Xanga </li></ul><ul><li>Microblogging sites: Twitter, Jaiku, Tumblr and Posterous </li></ul><ul><li>Wikis include Wikipedia, WikiHow, WikiBooks and Wikitionary. </li></ul><ul><li>Social review sites: Yelp, Epinions and Trip Advisor </li></ul><ul><li>Bookmarking sites: Digg, Delicious, StumbleUpon and Reddit </li></ul>More and more, everything is becoming social media
    8. 8. How are people using social media? Gen Y: born 1975 - 1992 (18 to 35 year olds), Gen X: 1965 and 1974 (36 to 45 year olds) and Baby Boomers: before 1964 (46 years old and older).
    9. 9. How are companies and organizations using social media?
    10. 10. Why do people go to social networking sites? Notice the gap?
    11. 11. The gap between people and organizations
    12. 12. What can we take away from this? <ul><li>It’s not about “You” </li></ul><ul><li>It’s about how you can benefit those who are interested in your organization </li></ul><ul><li>It’s not about a particular technology – yet </li></ul><ul><li>Social media is becoming less and less “optional” </li></ul>
    13. 13. How are other non-profits using social media? Or Sparked.com
    14. 14. Sparked.com volunteers
    15. 15. Sparked.com volunteers
    16. 16. What do non-profits look for on Sparked.com? <ul><li>It is quite varied and individual, but common extracted questions include: </li></ul><ul><li>Can you help us improve our blog? </li></ul><ul><li>How can we use twitter or use it more effectively? </li></ul><ul><li>How can we get more out of Facebook? How do we get more &quot;Likes&quot;? </li></ul><ul><li>How can we get more traffic to our web site and other social media? </li></ul><ul><li>How can we generate funds? </li></ul><ul><li>We need help getting <insert technology here> to work for us or to work for us more effectively? </li></ul><ul><li>Can we get someone to do <such and such social media activity> for us? </li></ul>
    17. 17. How are other nonprofits putting social media and emerging technology to good use? <ul><li>Social Media Platforms </li></ul><ul><li>Media Sharing Sites </li></ul><ul><li>Blogging technologies </li></ul><ul><li>Microblogging sites </li></ul><ul><li>Location based services </li></ul><ul><li>QR codes </li></ul><ul><li>Wikis </li></ul><ul><li>Bookmarking sites </li></ul>Tip! for a good Google search term, use nonprofit technology (e.g. nonprofit youtube)
    18. 18. Good uses of Social Media technologies: Wordpress and Facebook <ul><li>The site is built using Wordpress and incorporates Facebook, YouTube and Twitter functionality </li></ul>
    19. 19. Facebook social plug-ins < Salvation Army uses some of these
    20. 20. Good uses of Social Media technologies: Facebook linked to other social media
    21. 21. Good uses of Microblogging sites: Twitter
    22. 22. Good uses of Microblogging sites: Twitter
    23. 23. Good ideas on how to use Twitter <ul><li>Brand your twitter background consistently </li></ul><ul><li>Build real relationships </li></ul><ul><li>Make your tweets retweetable/sharable </li></ul><ul><li>Monitor your org’s name on twitter </li></ul><ul><li>Use hashtags to promote events </li></ul><ul><li>Use Twitpic </li></ul><ul><li>Use sites like bit.ly to measure effectiveness </li></ul>
    24. 24. Good examples/advice on blogging: WordPress and others
    25. 25. Good uses of Microblogging sites: Tumblr and Posterous
    26. 26. Good uses of Media Sharing Sites: YouTube Also RSS Feeds and Podcasts! Even bulletin boards
    27. 27. Good uses of Media Sharing Sites: YouTube
    28. 28. Good uses of Media Sharing Sites: Flickr http://www.flickr.com/search/?q=canadian+breast+cancer+foundation&s=rec
    29. 29. Good uses of Media Sharing Sites: SlideShare
    30. 30. Good uses of location based services: Foursquare, Gowalia, meetup
    31. 31. Good uses of emerging technologies: QR Codes <ul><li>1. In fundraising appeals. 2. In print newsletters. 3. At fundraising events – galas, marathons, etc. 4. On flyers and community billboards. 5. At protests. 6. At conferences. 7. At check-out lines. 8. On tabletops in restaurants. 9. In playbills. 10. In museum tour materials. 11. As scavenger hunts. 12. In city tours. 13. At concerts and sporting events. 14. For art walks. 15. At zoos, aquariums, and animal shelters. 16. In libraries. 17. At parks and outdoor recreation venues. 18. At church. 19. On college and university campuses. 20. At airports. 21. In window displays. 22. On t-shirts, mugs, pins, and business cards. </li></ul>
    32. 32. Good uses of emerging technologies: virtual newspapers/newsletters
    33. 33. Good uses of other older technologies: wikis http://ontariosiwiki.marsdd.com/index.php/Main_Page
    34. 34. Good uses of other older technologies: social bookmarking http://www.delicious.com/bernie_michalik/OpenDoors
    35. 35. What approaches should you take? <ul><li>Incorporate social media in your overall communications/collaboration approach </li></ul><ul><li>Have a plan – to hold ‘em and to fold ‘em </li></ul><ul><li>Start small – move fast </li></ul><ul><li>“ Do what you can, with what you have, where you are.” (T. Roosevelt) </li></ul><ul><li>Don’t get fixated on the map: fixate on the destination and the best route to get there. </li></ul><ul><li>Steal other people’s approaches. </li></ul>
    36. 36. Approach Examples <ul><li>Decentralized approach </li></ul><ul><ul><li>Each part of the organization doing it their own way </li></ul></ul><ul><ul><li>Tie it together with </li></ul></ul><ul><ul><ul><li>Branding </li></ul></ul></ul><ul><ul><ul><li>Limited guidelines </li></ul></ul></ul><ul><ul><ul><li>Regular governance </li></ul></ul></ul><ul><li>Centralized approach </li></ul><ul><li>One part of the organization drives the effort (e.g. all social media work done by Marketing/Communications/HQ) </li></ul><ul><li>--- And/Or --- </li></ul><ul><li>One technology drives the effort (e.g. all social media work will revolve around Facebook) </li></ul>
    37. 37. What steps should you take to apply these approaches? <ul><li>Get started – don’t hesitate! </li></ul><ul><li>Get ideas </li></ul><ul><ul><li>From this presentation </li></ul></ul><ul><ul><li>From Sparked.com </li></ul></ul><ul><ul><li>Steal ideas </li></ul></ul><ul><ul><li>Pose questions to others </li></ul></ul><ul><li>Get resources </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Tools/technology </li></ul></ul><ul><li>Get a plan </li></ul><ul><ul><li>Try one or more of the approaches mentioned or blend up your own </li></ul></ul><ul><li>Get going! </li></ul>
    38. 38. Some rights reserved ( Wade Rockett ’s Flickr photostream)
    39. 39. Wrap-Up <ul><li>http://www.delicious.com/bernie_michalik/OpenDoors </li></ul><ul><li>http://ibm.com/iibv </li></ul>
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