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A Short Documentary Cruising for Dollars A tribute to Donald Shoup Author of “The High Cost of Free-Parking” A Dante’s Cir...
Cruising for Dollars [ A Toronto Story ]
Employee lives 5km from office … and decides to test a GPS road-use meter on his way to a meeting…
But drives 8.25 km to get there <ul><li>3.25 km search for $2/hr spot </li></ul><ul><li>To avoid $8/hr garage </li></ul><u...
What made him stop circling? <ul><li>Gave up after 10mins </li></ul><ul><li>Hence, valued this time at  <  $36/hour </li><...
Moral of the story <ul><li>“ Underpriced street parking carries a small, transient benefit to individuals who happen to be...
The other moral of the story IMPARK, raised their daily maximum by $3 one week after this story was published in Parking T...
One Meter.  One Bill. Roads.  Parking.  Insurance.  Rewards. www.skymetercorp.com
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Cruising For Dollars

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Illustrates how Toronto's parking prices promotes congestion, burns gas, generates emissions and wastes drivers' time by encouraging people to 'circle' for cheap parking.

Published in: Business, Technology
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  • Transcript of "Cruising For Dollars"

    1. 1. A Short Documentary Cruising for Dollars A tribute to Donald Shoup Author of “The High Cost of Free-Parking” A Dante’s Circle of Hell Production Produced and Directed by Bern Grush Script at http://grushhour.blogspot.com/2008/02/objections-to-road-pricing-in-toronto.html
    2. 2. Cruising for Dollars [ A Toronto Story ]
    3. 3. Employee lives 5km from office … and decides to test a GPS road-use meter on his way to a meeting…
    4. 4. But drives 8.25 km to get there <ul><li>3.25 km search for $2/hr spot </li></ul><ul><li>To avoid $8/hr garage </li></ul><ul><li>He did not succeed </li></ul><ul><li>IMPARK </li></ul><ul><ul><li>made $8 </li></ul></ul><ul><li>Toronto </li></ul><ul><ul><li>Lost $2 </li></ul></ul><ul><ul><li>Got 65% extra pollution </li></ul></ul><ul><li>Employee </li></ul><ul><ul><li>Lost 10 minutes </li></ul></ul><ul><ul><li>Did 65% extra driving </li></ul></ul><ul><ul><li>Burned 65% extra gas (etc) </li></ul></ul><ul><li>Employer </li></ul><ul><ul><li>Lost 10 minutes </li></ul></ul>$8/hr $2/hr The city is losing many tens of millions annually by under-pricing
    5. 5. What made him stop circling? <ul><li>Gave up after 10mins </li></ul><ul><li>Hence, valued this time at < $36/hour </li></ul><ul><li>Many people are willing to circle longer </li></ul>
    6. 6. Moral of the story <ul><li>“ Underpriced street parking carries a small, transient benefit to individuals who happen to be lucky on a particular day, but it carries a large societal harm to all of us each day, every day .” </li></ul><ul><li>www.grushhour.com </li></ul>
    7. 7. The other moral of the story IMPARK, raised their daily maximum by $3 one week after this story was published in Parking Today!
    8. 8. One Meter. One Bill. Roads. Parking. Insurance. Rewards. www.skymetercorp.com
    9. 9. EXTRA SLIDES
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