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Shanghai China
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www.thebergstromgroup.com
About
The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
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Presentations
(13)Likes
(1)Digital, Mobile, and Social Media in China (April 2011)
Simon Kemp
•
12 years ago
Personal Information
Organization / Workplace
Shanghai China
Industry
Advertising / Marketing / PR
Website
www.thebergstromgroup.com
About
The Bergstrom Group is an insights and trends consultancy helping marketers understand and connect with Chinese consumers. Through thoughtful research, rich narratives and actionable insights, we are helping to tell the story of new China.
Tags
chinese youth
the bergstrom group
china
marketing
trends
luxury
retail
consumers
youth
e-commerce
chinese consumers
women
sexuality
2010
brands
trend report
strategy
insights
chinese
digital
branding
retail experience
young consumers
trend
green
organic
marketing and advertising
wines
hotels
relationships
love
sex
styles
fashion
chinese fashion
themes
themed retail
thebergstromgroup
top 10
retail trends
consumer research
sexiness
entertainment
music
cosmetics
lifestyle
segment
targeting
segmenting
target
young
advertising
audience profiling
market strategy
segmentation
profile
differences
nationalism
province
dialect
distribution
culture
movie
research
regionalism
tier
city
region
brand
qualitative
online
design
status
planning
accenture
leadership
avatar
internet
stats
sns
insight
blog
data
qq
See more