ROCHE BROS. SUPERMARKETSSOCIAL MEDIA: PHASE 115 FEBRUARY 2012
SOCIAL MEDIA PLAN | PHASE 1                                                        ①  Prioritize Sites                    ...
1.0 PRORITIZE SITES | SOCIAL MEDIA PLAN | PHASE 1 |                                                     ①  Facebook       ...
2.0 SPECIFY APPS | SOCIAL MEDIA PLAN | PHASE 1                                                       ① Facebook           ...
3.0 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1                    Non-Fan                    PageCOPYRIGHT © 2012 BERGERON ...
3.1 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1                    Fan PageCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. ...
3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1                      Online                      ShoppingCOPYRIGHT © 2012 BE...
3.3 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THI...
3.4 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THI...
3.5 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THI...
4.0 CONTENT STRATEGY | SOCIAL MEDIA PLAN | PHASE 1                                                     ①  Archival Review ...
5.0 ROCHE BROS. TRAINING | SOCIAL MEDIA | PHASE 1                                                       ①  Social Media Tr...
6.0 WEEKLY DEPLOYMENT | SOCIAL MEDIA | PHASE 1                                                      HootSuite DashboardCOP...
6.1 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1                                                      Media LibraryCOPYRIGHT ©...
6.2 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1                                                      Monitoring, Mentions &  ...
7.0 SOCIAL MEDIA CONSULTING | SOCIAL MEDIA | PHASE 1                                                       ①  Strategy con...
8.0 SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA | PHASE 1                                                      Social AnalyticsC...
PHASE 2 & 3 | RECOMMENDATIONS                                                   ① Phase 2                                 ...
BRANDING       151 Worcester Street      888.764.6171INTERACTIVE    First Floor               ideas@bergeroncreative.comSO...
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Roche Bros. Social Media Plan

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ROCHE BROS. SUPERMARKETS
Social media: Phase 1
15 February 2012

Prioritize Sites
Specify Applications
Brand Sites
Content Strategy
Train Roche Bros.
Weekly Deployment
Social Media Consulting
Social Media Analytics

Facebook Goal: Increase Fans
Twitter Goal: Increase Followers
YouTube Goal: Increase Subscribers
Pinterest Goal: Increase Followers

3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
Archival Review
Integration of Events
Roche Promotions
Content Development
Posting Calendar
Response Strategy

Social Media Training
(1) 4 Hour Session
HootSuite Overview
Social Media Basics
Response Strategies
HootSuite Kick-Start
(4) 2 Hour Sessions
HootSuite Management
HootSuite Deployment

Strategy consulting
Strategy analysis
Content strategy
Social media promotion
Update Facebook coupons
Optimize social media
Fix technical issues
Ongoing training
Analytics reporting

Phase 2
Flickr
Tumblr
Google+
Tout
Phase 3
Instragram
Foursquare
Foodspotting

Phase 2 & 3 | Recommendations

Published in: Business, Technology
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Roche Bros. Social Media Plan

  1. 1. ROCHE BROS. SUPERMARKETSSOCIAL MEDIA: PHASE 115 FEBRUARY 2012
  2. 2. SOCIAL MEDIA PLAN | PHASE 1 ①  Prioritize Sites ②  Specify Applications ③  Brand Sites ④  Content Strategy ⑤  Train Roche Bros. ⑥  Weekly Deployment ⑦  Social Media Consulting ⑧  Social Media AnalyticsCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 2
  3. 3. 1.0 PRORITIZE SITES | SOCIAL MEDIA PLAN | PHASE 1 | ①  Facebook Goal: Increase Fans ②  Twitter Goal: Increase Followers ③  YouTube Goal: Increase Subscribers ④  Pinterest Goal: Increase FollowersCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 3
  4. 4. 2.0 SPECIFY APPS | SOCIAL MEDIA PLAN | PHASE 1 ① Facebook WooBox: Coupon App Involver: YouTube App Involver: Signup App Ninva: NetworkedBlogs App ② Management HootSuite ③ Content Back-up BackupifyCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 4
  5. 5. 3.0 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Non-Fan PageCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 5
  6. 6. 3.1 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Fan PageCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 6
  7. 7. 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Online ShoppingCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 7
  8. 8. 3.3 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 8
  9. 9. 3.4 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 9
  10. 10. 3.5 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 10
  11. 11. 4.0 CONTENT STRATEGY | SOCIAL MEDIA PLAN | PHASE 1 ①  Archival Review ②  Integration of Events ③  Roche Promotions ④  Content Development ⑤  Posting Calendar ⑥  Response StrategyCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 11
  12. 12. 5.0 ROCHE BROS. TRAINING | SOCIAL MEDIA | PHASE 1 ①  Social Media Training ü  (1) 4 Hour Session ü  HootSuite Overview ü  Social Media Basics ü  Response Strategies ②  HootSuite Kick-Start ü  (4) 2 Hour Sessions ü  HootSuite Management ü  HootSuite DeploymentCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 12
  13. 13. 6.0 WEEKLY DEPLOYMENT | SOCIAL MEDIA | PHASE 1 HootSuite DashboardCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 13
  14. 14. 6.1 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1 Media LibraryCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 14
  15. 15. 6.2 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1 Monitoring, Mentions & RespondingCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 15
  16. 16. 7.0 SOCIAL MEDIA CONSULTING | SOCIAL MEDIA | PHASE 1 ①  Strategy consulting ②  Strategy analysis ③  Content strategy ④  Social media promotion ⑤  Update Facebook coupons ⑥  Optimize social media ⑦  Fix technical issues ⑧  Ongoing training ⑨  Analytics reportingCOPYRIGHT © 2011 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 16
  17. 17. 8.0 SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA | PHASE 1 Social AnalyticsCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 17
  18. 18. PHASE 2 & 3 | RECOMMENDATIONS ① Phase 2 ü  Flickr ü  Tumblr ü  Google+ ü  Tout ② Phase 3 ü  Instragram ü  Foursquare ü  FoodspottingCOPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 18
  19. 19. BRANDING 151 Worcester Street 888.764.6171INTERACTIVE First Floor ideas@bergeroncreative.comSOCIAL MEDIA North Grafton, Ma 01536 www.bergeroncreative.com

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