PROTRADE FINANCIALCREATIVE PRESENTATION FOR BRAND AND WEBSITESTRATEGY
CONTENTSProtrade Financial » Brand Strategy        19 Online Rectangle Ad                  Website Concept » Envy2 Firm Pr...
BRAND STRATEGY >>                                           FIRM PROFILE                                           Protrad...
BRAND STRATEGY >> GOALS &                                            OBJECTIVES                                           ...
BRAND STRATEGY >> TARGET                                              AUDIENCES                                           ...
BRAND STRATEGY >> SWOT ANALY           Strengths                                                  Opportunities           ...
BRAND CONCEPT >> NO BULL >>                                            CREATIVE BRIEF                                     ...
BRAND CONCEPT >> NO BULL >>                                            IDENTITYC O P Y R I G H T    ©   2 0 1 2       T   ...
BRAND CONCEPT >> NO BULL >>                                            STATIONARY SYSTEMC O P Y R I G H T    ©   2 0 1 2  ...
BRAND CONCEPT >> NO BULL >>                                            ONLINE BANNER ADC O P Y R I G H T    ©   2 0 1 2   ...
BRAND CONCEPT >> NO BULL >> ONL                                            SKYSCRAPER ADC O P Y R I G H T    ©   2 0 1 2  ...
BRAND CONCEPT >> NO BULL >> ONL                                            RECTANGLE ADC O P Y R I G H T    ©   2 0 1 2   ...
BRAND CONCEPT >> NO BULL >>                                           SALES COLLATERALC O P Y R I G H T    ©   2 0 1 2    ...
BRAND CONCEPT >> NO BULL >>                                           PRINT ADC O P Y R I G H T    ©   2 0 1 2       T    ...
BRAND CONCEPT >> ENVY >>                                             CREATIVE BRIEF                                       ...
BRAND CONCEPT >> ENVY >>                                           IDENTITYC O P Y R I G H T    ©   2 0 1 1       T    H  ...
BRAND CONCEPT >> ENVY >>                                           STATIONARY SYSTEMC O P Y R I G H T    ©   2 0 1 2      ...
BRAND CONCEPT >> ENVY >> ON                                           BANNER ADC O P Y R I G H T    ©   2 0 1 2       T   ...
BRAND CONCEPT >> ENVY >> ONL                                           SKYSCRAPER ADC O P Y R I G H T    ©   2 0 1 2      ...
BRAND CONCEPT >> ENVY >> ONLI                                           RECTANGLE ADC O P Y R I G H T    ©   2 0 1 2      ...
BRAND CONCEPT >> ENVY >> SALE                                           COLLATERALC O P Y R I G H T    ©   2 0 1 2       T...
BRAND CONCEPT >> ENVY >> PRIN                                           ADC O P Y R I G H T    ©   2 0 1 2       T     H  ...
WEBSITE STRATEGY >> USER GO                                           & TASKSRetail/Personal Trader                     In...
WEBSITE CONCEPT >> NO BULL >                                           HOME PAGEC O P Y R I G H T    ©   2 0 1 2       T  ...
WEBSITE CONCEPT >> NO BULL >                                           INSTITUTIONS HOMEC O P Y R I G H T    ©   2 0 1 2  ...
WEBSITE CONCEPT >> NO BULL >>                                          STRATEGIES & PLATFORMSC O P Y R I G H T    ©   2 0 ...
WEBSITE CONCEPT >> NO BULL >>                                            STANDARD PLATFORMC O P Y R I G H T    ©   2 0 1 2...
WEBSITE CONCEPT >> NO BULL >>                                            ACCOUNT FEATURESC O P Y R I G H T    ©   2 0 1 2 ...
WEBSITE CONCEPT >> ENVY>> HO                                                              PAGE                            ...
WEBSITE CONCEPT >> ENVY>>                                                        INSTITUTIONS HOME                        ...
WEBSITE CONCEPT >> ENVY >>                                                             STRATEGIES & PLATFORMS             ...
WEBSITE CONCEPT >> ENVY >>                                                              STANDARD PLATFORM                 ...
WEBSITE CONCEPT >> ENVY >>                                                           ACCOUNT FEATURES                     ...
WEBSITE ARCHITECTURE >> HOME PC O P Y R I G H T    ©   2 0 1 2       T     H   E         POTRADE FINANCIAL | 2012 BRAND & ...
WEBSITE ARCHITECTURE >> ABOUT                                            SECTIONC O P Y R I G H T    ©   2 0 1 2       T  ...
WEBSITE ARCHITECTURE >> HELP                                            SECTIONC O P Y R I G H T    ©   2 0 1 2       T   ...
WEBSITE ARCHITECTURE >> PRES                                            CENTER SECTIONC O P Y R I G H T    ©   2 0 1 2    ...
WEBSITE ARCHITECTURE >>                                            CAREERS SECTIONC O P Y R I G H T    ©   2 0 1 2       T...
WEBSITE ARCHITECTURE >> INSTITU                                            SECTIONC O P Y R I G H T    ©   2 0 1 2       T...
WEBSITE ARCHITECTURE >> INDIVIDU                                            INVESTORS SECTIONC O P Y R I G H T    ©   2 0 ...
WEBSITE ARCHITECTURE >> FINANCI                                            PROFESSIONALS SECTIONC O P Y R I G H T    ©   2...
WEBSITE ARCHITECTURE >> STATEG                                            & PLATFORMS SECTIONC O P Y R I G H T    ©   2 0 ...
WEBSITE ARCHITECTURE >>                                            DISCLOSURE SECTIONC O P Y R I G H T    ©   2 0 1 2     ...
B R A N D I N G          1 5 1    W o r c e s t e r8 8 8 r e e t . 6 1 7 1                                                ...
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Protrade Financial Creative Presentation

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PROTRADE FINANCIAL
Creative Presentation for Brand and Website Strategy

BRAND STRATEGY >> FIRM PROFILE
Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange.
Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors.
Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals.

BRAND STRATEGY >> GOALS & OBJECTIVES
The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers.

During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month.

At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful.

BRAND Concept >> NO Bull >> Creative Brief
The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else.

This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money.

In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand.

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Protrade Financial Creative Presentation

  1. 1. PROTRADE FINANCIALCREATIVE PRESENTATION FOR BRAND AND WEBSITESTRATEGY
  2. 2. CONTENTSProtrade Financial » Brand Strategy 19 Online Rectangle Ad Website Concept » Envy2 Firm Profile 20 Sales Collateral 28 Home Page3 Goals & Objectives 21 Print Ad 29 Institutions Home4 Target Audiences Protrade Financial » Website strategy 30 Strategies & Platforms5 SWOT Analysis 22 User Goals & Tasks 31 Protrade Standard PlatformBrand Concept » No Bull Website Concept » No Bull 32 Account Features6 Creative Brief 23 Home Page Protrade Financial » Website Architecture7 Identity 24 Institutions Home 33 Home Page8 Stationery System 25 Strategies & Platforms 34 About Section9 Online Banner Ad 26 Protrade Standard Platform 35 Help Section10 Online Skyscraper Ad 27 Account Features11 Online Rectangle Ad 36 Press Center Section Brand Concept » Envy 37 Careers Section12 Sales Collateral13 Print Ad 14 Creative Brief 38 Institution Section 15 Identity 39 Individual Investors SectionBrand Concept » Envy 16 Stationery System 40 Financial Professionals Section14 Creative Brief 17 Online Banner Ad15 Identity 41 Strategies & Platforms Section 18 Online Skyscraper Ad16 Stationery System 42 Disclosure Section 19 Online Rectangle Ad17 Online Banner Ad 20 Sales Collateral18 Online Skyscraper Ad 21 Print AdC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 2B E R G E R O N C R E A T I V IE D E A S
  3. 3. BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 3B E R G E R O N C R E A T I V IE D E A S
  4. 4. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 4B E R G E R O N C R E A T I V IE D E A S
  5. 5. BRAND STRATEGY >> TARGET AUDIENCES Institutions • Hedge Funds • Proprietary Trading Groups • Brokers Financial Professionals • Registered Investment Advisors (RIA) • Commodity Trading Advisors (CTA) Financial Professionals • High net-worth individualsC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 5B E R G E R O N C R E A T I V IE D E A S
  6. 6. BRAND STRATEGY >> SWOT ANALY Strengths Opportunities • Only online trading firm with roots/presence • Online firms are going away from floor on the floor presence • Provide 3 levels of service to all online • Aligned with educational firms (webinars, • Hedge funds are growing seminars) • Active traders, retired high net-worth baby • Software (Omni Pro) + developing exclusive boomers algorithms • Awareness of electronic trading • World events, better to have “floor” Weaknesses knowledge in times of crisis • New to the game (Meridian) • Regulatory changes • Staffing/growing challenges • Trend has been to go totally electronic/online, eliminate human involvement Threats • Available 7am-7pm Monday-Friday; other sites • World events are 24/7/365 • Stock market collapse • No 3rd party ratings, e.g., Barron’s, Kiplinger’s, • Regulatory changesC O P Y R Ietc. © 2 0 1 2 G H TB E R G E R O N C R E A T I V EI T D H E A E S • Commission rate war | 2012 BRAND & WEBSITE STRATEGY | 6 POTRADE FINANCIAL
  7. 7. BRAND CONCEPT >> NO BULL >> CREATIVE BRIEF The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. ImageryC O P Y R I G H TB E R G E R O N © 2 0 1 2 C R E A T I V IE T D will depict the experienced Protrade team in action. The BRAND & WEBSITE STRATEGY | 7 H E A E S POTRADE FINANCIAL | 2012 colors blue and
  8. 8. BRAND CONCEPT >> NO BULL >> IDENTITYC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 8B E R G E R O N C R E A T I V IE D E A S
  9. 9. BRAND CONCEPT >> NO BULL >> STATIONARY SYSTEMC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 9B E R G E R O N C R E A T I V IE D E A S
  10. 10. BRAND CONCEPT >> NO BULL >> ONLINE BANNER ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 10B E R G E R O N C R E A T I V IE D E A S
  11. 11. BRAND CONCEPT >> NO BULL >> ONL SKYSCRAPER ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 11B E R G E R O N C R E A T I V IE D E A S
  12. 12. BRAND CONCEPT >> NO BULL >> ONL RECTANGLE ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 12B E R G E R O N C R E A T I V IE D E A S
  13. 13. BRAND CONCEPT >> NO BULL >> SALES COLLATERALC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 13B E R G E R O N C R E A T I V IE D E A S
  14. 14. BRAND CONCEPT >> NO BULL >> PRINT ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 14B E R G E R O N C R E A T I V IE D E A S
  15. 15. BRAND CONCEPT >> ENVY >> CREATIVE BRIEF The direct access category has very much become a category. Many of these direct access companies offer very similar tool sets to traders, which negates strategic advantage and forces them to compete on commission and transaction rates. Active traders are more discerning and want the competitive edge. That’s the objective of this brand promise. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Knowledge Creates Opportunity. This statement, combined with the positive direction of the triangular shape, reinforces to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the brand promise will be emphasized with a memorable headline and graphic combination. The headline, They’ll See green. You’ll Be in the Green, with the image of an euphoric Protrade customer depicted literally in green with a gold glow,C O P Y R I G H TB E R G E R O N © 2 0 1 2 C R E A T I V IE T D clearly communicates they H E E A S POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 15
  16. 16. BRAND CONCEPT >> ENVY >> IDENTITYC O P Y R I G H T © 2 0 1 1 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 16B E R G E R O N C R E A T I V IE D E A S
  17. 17. BRAND CONCEPT >> ENVY >> STATIONARY SYSTEMC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 17B E R G E R O N C R E A T I V EI D E A S
  18. 18. BRAND CONCEPT >> ENVY >> ON BANNER ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 18B E R G E R O N C R E A T I V IE D E A S
  19. 19. BRAND CONCEPT >> ENVY >> ONL SKYSCRAPER ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 19B E R G E R O N C R E A T I V IE D E A S
  20. 20. BRAND CONCEPT >> ENVY >> ONLI RECTANGLE ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 20B E R G E R O N C R E A T I V IE D E A S
  21. 21. BRAND CONCEPT >> ENVY >> SALE COLLATERALC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 21B E R G E R O N C R E A T I V IE D E A S
  22. 22. BRAND CONCEPT >> ENVY >> PRIN ADC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 22B E R G E R O N C R E A T I V IE D E A S
  23. 23. WEBSITE STRATEGY >> USER GO & TASKSRetail/Personal Trader Institutional – Hedge Funds Active TraderGoal: Goal: Goal:• Establish online account • Establish online account • Establish online account• Learn more about trading and/or Tasks: Tasks: online trading • Demo software • Establish relationship withTasks: broker/trader • Check rate schedule• View costs for software license, • Check out Protrade organization • Demo software commissions • Check rate schedule • Inquiry• Training – webinars • Check out Protrade organization • Create account• Newsletter – Info • Inquiry • Download software• Demo Software • Create account • Download softwareC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 23B E R G E R O N C R E A T I V IE D E A S
  24. 24. WEBSITE CONCEPT >> NO BULL > HOME PAGEC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 24B E R G E R O N C R E A T I V IE D E A S
  25. 25. WEBSITE CONCEPT >> NO BULL > INSTITUTIONS HOMEC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 25B E R G E R O N C R E A T I V IE D E A S
  26. 26. WEBSITE CONCEPT >> NO BULL >> STRATEGIES & PLATFORMSC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 26B E R G E R O N C R E A T I V E I D E A S
  27. 27. WEBSITE CONCEPT >> NO BULL >> STANDARD PLATFORMC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 27B E R G E R O N C R E A T I V EI D E A S
  28. 28. WEBSITE CONCEPT >> NO BULL >> ACCOUNT FEATURESC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 28B E R G E R O N C R E A T I V EI D E A S
  29. 29. WEBSITE CONCEPT >> ENVY>> HO PAGE » Institutions » Individuals » Financial Professionals KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact INSTITUTIONS INDIVIDUALS FINANCIAL PROFESSIONALS Review our range of customized Discover a wealth of market insight Find the comprehensive product products and services designed to and product information on funds, information, daily performance data meet the needs of institutional managed accounts and alternativ e and market insight you need to investors and their consultants. investments to facilitate your support your practice and your clients. » Get Started investment decisions. » Get Started » Get Started Privacy Policy Disclosure Site Map Terms & Conditions Copyright Protrade Financial | A Division of Meridian Equit y Partners © Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 29B E R G E R O N C R E A T I V EI D E A S
  30. 30. WEBSITE CONCEPT >> ENVY>> INSTITUTIONS HOME » Institutions » Individuals » Financial Professionals KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact GET STARTED STRATEGIES & PLATFORMS OPEN ACCOUNT ACCOUNT FEATURES » Commissions » On-line events » Live events Protrade offers a Protrade offers a Protrade offers a flexible flexible flexible commission commission commission structure. Choose structure. Choose structure. Choose between per trade or per share between per trade or per share between per trade or per share plans. We customize our plans. We customize our plans. We customize our commission structure to save commission structure to save commission structure to save you the most money. you the most money. you the most money. Privacy Policy Disclosure Site Map Terms & Conditions Copyright Protrade Financial | A Division of Meridian Equit y Partners © Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 30B E R G E R O N C R E A T I V IE D E A S
  31. 31. WEBSITE CONCEPT >> ENVY >> STRATEGIES & PLATFORMS » Institutions » Individuals » Financial Professionals KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact GET STARTED VIEW DEMO DOWNLOAD Protrade offers a variety of Protrade offers a variety of Protrade offers a variety of ABOUT PROTRADE different software to fit your different software to fit your different software to fit your needs. Click through the needs. Click through the needs. Click through the STRATEGIES & PLATFORMS screenshots to see what each screenshots to see what ea ch screenshots to see what ea ch » Strategies package offers. Then package offers. Then package offers. Then » Protrade View download and demo the download and demo the download and demo the software that is right for you. software that is right for you. software that is right for you. » Protrade Standard » Protrade Platinum » Algorithms OPEN ACCOUNT PROTRADE VIEW CONTACT US ACCOUNT FEATURES PROTRADE STANDARD Privacy Policy Disclosure Site Map Terms & Conditions Copyright Protrade Financial | A Division of Meridian Equit y Partners © Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 31B E R G E R O N C R E A T I V EI D E A S
  32. 32. WEBSITE CONCEPT >> ENVY >> STANDARD PLATFORM » Institutions » Individuals » Financial Professionals KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact GET STARTED DOWNLOAD REGISTRATION Please register to download the softw are you wish to try out. ABOUT PROTRADE STRATEGIES & PLATFORMS » Strategies » Protrade View » Protrade Standard » Protrade Platinum » Algorithms PROTRADE STANDARD Google+ OPEN ACCOUNT CONTACT US ACCOUNT FEATURES Privacy Policy Disclosure Site Map Terms & Conditions Copyright Protrade Financial | A Division of Meridian Equit y Partners © Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 32B E R G E R O N C R E A T I V EI D E A S
  33. 33. WEBSITE CONCEPT >> ENVY >> ACCOUNT FEATURES » Institutions » Individuals » Financial Professionals KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact GET STARTED CHOOSE YOUR PREFERRED COMMISSION PLAN Protrade offers a flexible commission structure. Choose between per trade or per STRATEGIES & PLATFORMS share plans. We customize our commission structure to sa ve you the most money. OPEN ACCOUNT ACCOUNT FEATURES » Commissions » On-line events » Live events Privacy Policy Disclosure Site Map Terms & Conditions Copyright Protrade Financial | A Division of Meridian Equit y Partners © Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.C O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 33B E R G E R O N C R E A T I V IE D E A S
  34. 34. WEBSITE ARCHITECTURE >> HOME PC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 34B E R G E R O N C R E A T I V IE D E A S
  35. 35. WEBSITE ARCHITECTURE >> ABOUT SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 35B E R G E R O N C R E A T I V IE D E A S
  36. 36. WEBSITE ARCHITECTURE >> HELP SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 36B E R G E R O N C R E A T I V EI D E A S
  37. 37. WEBSITE ARCHITECTURE >> PRES CENTER SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 37B E R G E R O N C R E A T I V EI D E A S
  38. 38. WEBSITE ARCHITECTURE >> CAREERS SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 38B E R G E R O N C R E A T I V EI D E A S
  39. 39. WEBSITE ARCHITECTURE >> INSTITU SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 39B E R G E R O N C R E A T I V EI D E A S
  40. 40. WEBSITE ARCHITECTURE >> INDIVIDU INVESTORS SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 40B E R G E R O N C R E A T I V EI D E A S
  41. 41. WEBSITE ARCHITECTURE >> FINANCI PROFESSIONALS SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 41B E R G E R O N C R E A T I V EI D E A S
  42. 42. WEBSITE ARCHITECTURE >> STATEG & PLATFORMS SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 42B E R G E R O N C R E A T I V EI D E A S
  43. 43. WEBSITE ARCHITECTURE >> DISCLOSURE SECTIONC O P Y R I G H T © 2 0 1 2 T H E POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 43B E R G E R O N C R E A T I V EI D E A S
  44. 44. B R A N D I N G 1 5 1 W o r c e s t e r8 8 8 r e e t . 6 1 7 1 S t . 7 6 4I N T E R A C T I V E F i r s t F l o o r i d e a s @ b e r g e r o n c r e aS O C I A L M E D I A N o r t h G r a f t o n , w wa . b e r g5 e3 r 6 o n c r e a t i w M 0 1

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