12. Motivational Factors for Users
Four Key Categories
How effectively does your site use these elements to motivate users?
Verbal / Visual Balance
Call to Action
17. SUS reveals user need for phone calls
decreases in the new concept
* The content for the stepped out process (#1-4) puts “Car information” as step 1, but the
actual step 1 is “Create an Account”. This inconsistency bothered people, and was more
apparent on the new concept.