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Financial Planning is Not a Game...
 

Financial Planning is Not a Game...

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At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Jason Miceli (GeroEx) presented "Financial Planning is Not a Game...".

At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Jason Miceli (GeroEx) presented "Financial Planning is Not a Game...".

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    Financial Planning is Not a Game... Financial Planning is Not a Game... Presentation Transcript

    • The Face of Finance Financial Planning is Not a Game…Jason Miceli www.GeroEx.com
    • Game Structure1. Title Screen (About Me)2.Game Rules (Definitions, Why)3.Opening Credits (Examples)4.Tutorial (Gamification 101)5.The Game (Integration)> Let’s Play !
    • Part 1Title Screen
    • 1 Title Screen3 SonnySanSoo Lego Labyrinth
    • Part 2Game Rules
    • 2 Game Rules DefineGamification is the use of game mechanics andgame design techniques in non-game contexts. Wikipedia, October, 2012 http://en.wikipedia.org/wiki/Gamification
    • 2 Game Rules Why• Drive engagement• Encourage intended behaviors• Elicit desired emotional response
    • Part 3Opening Credits
    • 3 Opening Credits
    • 3 Opening Credits
    • 3 Opening Credits
    • 3 Opening Credits(2/14/12)
    • 3 Opening Credits
    • 3 Opening Credits FoursquareSalesforce.com Starbucks
    • Part 4Tutorial
    • 4 Tutorial Gamification Basics: Game Mechanics Sense of Frequent Social / Sense ofAccomplishment Feedback Competition Exploration Points/Coins Progress bars Sharing/Gifting Collections Levels Scores Meters Rarity Achievements User Challenge Messages Badges Leaderboards Tasks & Goals Animations Trophies Rankings Quests & Virtual Rewards Audio Top 100 Missions
    • 4 Tutorial Gamification Basics: Game TechniquesMake It Appropriate•Know your audience•Know their style•Know their motivationsMake It Fun & Challenging•Interesting•Compelling•Visually and perhaps audibly stimulating•Too easy – bored•Too hard – frustratedReward Players For Positive Behaviors•Learning the system•Completing their profile•Meeting critical milestones•Open ranked scoring after a grace period•Reaching the top of the charts for a day/week/month•General use of the system – social sharing, involvement in forums, sustained financial stability, exceeded threshold of deposits, etc.
    • 4 Tutorial 4 Degrees ofInterface Design Feedback “I’ll never use it again!”
    • 4 Tutorial 4 Degrees of Interface Design Feedback“It’s painful, but I use it because I have to”
    • 4 Tutorial 4 Degrees ofInterface Design Feedback “It’s fine once you learn it”
    • 4 Tutorial 4 Degrees ofInterface Design Feedback “It was intuitive the first time”
    • 4 Tutorial 4 Degrees ofInterface Design Feedback“OMG, I can’t wait to do that again!”
    • 4 TutorialForrester and Gartner Are Playing! >70% of >50% of Global 2k Organizations •By 2014, at •By 2015, least one Gamify Gamified innovation app processes Study from Gartner, Inc., Summer, 2011 http://www.gartner.com/it/page.jsp?id=1629214
    • 4 TutorialForrester and Gartner Are Playing! Four principal means of driving engagement using Gamification•Accelerated feedback cycles•Clear goals and rules of play•A compelling narrative•Tasks that are challenging but achievable Study from Gartner, Inc., Summer, 2011 http://www.gartner.com/it/page.jsp?id=1629214
    • 4 TutorialForrester and Gartner Are Playing! Gartner, Inc. Hype Cycle for Emerging Technologies, July, 2012
    • 4 TutorialForrester and Gartner Are Playing! CMS CXM UCD UXD EED Best and Worst of Website Experience, 2011 – report released in Summer, 2012
    • 4 Tutorial Criticism •Badgification is not Gamification Adding •A points, incentive, or loyalty program is not Gamification •Adding progress meters and feedback is not Game Gamification •Simply adding game mechanics is just one piece ofMechanics Gamification – they contribute to supporting a Gamification or engagement strategy “Games are fun. Gamification experiences are crap, because people see right through them.”
    • 4 Tutorial Criticism “If you dont like playing games and theapplication looks and "plays" like a game, itcan be extremely irritating. The game can get in the way of the technology youre trying to teach. I have experienced someof the game-enabled tech already. It can be annoying especially when youve mastered a step and need to get past it and the game structure wont let you advance.”
    • Part 5The Game
    • 5 The Game Know Your AudienceExpress Compete Explore Collaborate Smart Gamification, Amy Jo Kim, PHD
    • 5 The GameDesign For Lifecycle Stage Enthusiast Regular Newbie Smart Gamification, Amy Jo Kim, PHD
    • 5 The GameAdd PERMA to Activity LoopsP •Positive EmotionsE •EngagementR •RelationshipsM •Meaning & PurposeA •Accomplishments Positive Psychology, Martin Seligman
    • 5 The GameGo With the Flow Positive Psychologist, Mihaly Csikszentmihalyi
    • 5 The GameSupport With Progress Mechanics Smart Gamification, Amy Jo Kim, PHD
    • 5 The GameMotivate Players With Intrinsic Value Intrinsic Value Extrinsic Rewards Smart Gamification, Amy Jo Kim, PHD
    • SummaryThink like a game designerKnow and design for your audienceShoot for the, “OMG, I can’t wait to do that again!” factorGo with the flowOffer meaningful, intrinsic value, supported by the extrinsicMake it funUltimate goal…
    • SummaryThink like a game designerKnow and design for your audienceShoot for the, “OMG, I can’t wait to do that again!” factorGo with the flowOffer meaningful, intrinsic value, supported by the extrinsicMake it funUltimate goal…
    • GAME OVER Play again?Jason MiceliCreating the Extraordinarywww.GeroEx.comwww.twitter.com/JasonMiceliJason Miceli www.GeroEx.com