The Face of Finance        Financial Planning        is Not a Game…Jason Miceli           www.GeroEx.com
Game Structure1. Title Screen (About Me)2.Game Rules (Definitions, Why)3.Opening Credits (Examples)4.Tutorial (Gamificatio...
Part 1Title Screen
1 Title Screen3           SonnySanSoo           Lego Labyrinth
Part 2Game Rules
2 Game Rules         DefineGamification is the use of game mechanics andgame design techniques in non-game contexts.      ...
2 Game Rules               Why• Drive engagement• Encourage intended behaviors• Elicit desired emotional response
Part 3Opening Credits
3 Opening Credits
3 Opening Credits
3 Opening Credits
3 Opening Credits(2/14/12)
3 Opening Credits
3 Opening Credits FoursquareSalesforce.com  Starbucks
Part 4Tutorial
4 Tutorial                 Gamification Basics:                  Game Mechanics   Sense of          Frequent         Socia...
4 Tutorial            Gamification Basics:             Game TechniquesMake It Appropriate•Know your audience•Know their st...
4 Tutorial        4 Degrees ofInterface Design Feedback    “I’ll never use it again!”
4 Tutorial          4 Degrees of  Interface Design Feedback“It’s painful, but I use it because I have to”
4 Tutorial        4 Degrees ofInterface Design Feedback   “It’s fine once you learn it”
4 Tutorial        4 Degrees ofInterface Design Feedback   “It was intuitive the first time”
4 Tutorial        4 Degrees ofInterface Design Feedback“OMG, I can’t wait to do that again!”
4 TutorialForrester and Gartner Are Playing!    >70% of            >50% of   Global 2k         Organizations •By 2014, at ...
4 TutorialForrester and Gartner Are Playing!   Four principal means of driving  engagement using Gamification•Accelerated ...
4 TutorialForrester and Gartner Are Playing!           Gartner, Inc. Hype Cycle for Emerging Technologies, July, 2012
4 TutorialForrester and Gartner Are Playing!            CMS                           CXM   UCD                      UXD  ...
4 Tutorial            Criticism            •Badgification is not Gamification Adding     •A points, incentive, or loyalty ...
4 Tutorial                Criticism  “If you dont like playing games and theapplication looks and "plays" like a game, itc...
Part 5The Game
5 The Game          Know Your AudienceExpress      Compete   Explore          Collaborate                         Smart Ga...
5 The GameDesign For Lifecycle Stage                          Enthusiast            Regular   Newbie                      ...
5 The GameAdd PERMA to Activity LoopsP   •Positive EmotionsE   •EngagementR   •RelationshipsM   •Meaning & PurposeA   •Acc...
5 The GameGo With the Flow         Positive Psychologist, Mihaly Csikszentmihalyi
5 The GameSupport With Progress Mechanics                   Smart Gamification, Amy Jo Kim, PHD
5 The GameMotivate Players With   Intrinsic Value       Intrinsic       Value         Extrinsic         Rewards           ...
SummaryThink like a game designerKnow and design for your audienceShoot for the, “OMG, I can’t wait to do that again!” fac...
SummaryThink like a game designerKnow and design for your audienceShoot for the, “OMG, I can’t wait to do that again!” fac...
GAME OVER             Play again?Jason MiceliCreating the Extraordinarywww.GeroEx.comwww.twitter.com/JasonMiceliJason Mice...
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Financial Planning is Not a Game...

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At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Jason Miceli (GeroEx) presented "Financial Planning is Not a Game...".

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Transcript of "Financial Planning is Not a Game..."

  1. 1. The Face of Finance Financial Planning is Not a Game…Jason Miceli www.GeroEx.com
  2. 2. Game Structure1. Title Screen (About Me)2.Game Rules (Definitions, Why)3.Opening Credits (Examples)4.Tutorial (Gamification 101)5.The Game (Integration)> Let’s Play !
  3. 3. Part 1Title Screen
  4. 4. 1 Title Screen3 SonnySanSoo Lego Labyrinth
  5. 5. Part 2Game Rules
  6. 6. 2 Game Rules DefineGamification is the use of game mechanics andgame design techniques in non-game contexts. Wikipedia, October, 2012 http://en.wikipedia.org/wiki/Gamification
  7. 7. 2 Game Rules Why• Drive engagement• Encourage intended behaviors• Elicit desired emotional response
  8. 8. Part 3Opening Credits
  9. 9. 3 Opening Credits
  10. 10. 3 Opening Credits
  11. 11. 3 Opening Credits
  12. 12. 3 Opening Credits(2/14/12)
  13. 13. 3 Opening Credits
  14. 14. 3 Opening Credits FoursquareSalesforce.com Starbucks
  15. 15. Part 4Tutorial
  16. 16. 4 Tutorial Gamification Basics: Game Mechanics Sense of Frequent Social / Sense ofAccomplishment Feedback Competition Exploration Points/Coins Progress bars Sharing/Gifting Collections Levels Scores Meters Rarity Achievements User Challenge Messages Badges Leaderboards Tasks & Goals Animations Trophies Rankings Quests & Virtual Rewards Audio Top 100 Missions
  17. 17. 4 Tutorial Gamification Basics: Game TechniquesMake It Appropriate•Know your audience•Know their style•Know their motivationsMake It Fun & Challenging•Interesting•Compelling•Visually and perhaps audibly stimulating•Too easy – bored•Too hard – frustratedReward Players For Positive Behaviors•Learning the system•Completing their profile•Meeting critical milestones•Open ranked scoring after a grace period•Reaching the top of the charts for a day/week/month•General use of the system – social sharing, involvement in forums, sustained financial stability, exceeded threshold of deposits, etc.
  18. 18. 4 Tutorial 4 Degrees ofInterface Design Feedback “I’ll never use it again!”
  19. 19. 4 Tutorial 4 Degrees of Interface Design Feedback“It’s painful, but I use it because I have to”
  20. 20. 4 Tutorial 4 Degrees ofInterface Design Feedback “It’s fine once you learn it”
  21. 21. 4 Tutorial 4 Degrees ofInterface Design Feedback “It was intuitive the first time”
  22. 22. 4 Tutorial 4 Degrees ofInterface Design Feedback“OMG, I can’t wait to do that again!”
  23. 23. 4 TutorialForrester and Gartner Are Playing! >70% of >50% of Global 2k Organizations •By 2014, at •By 2015, least one Gamify Gamified innovation app processes Study from Gartner, Inc., Summer, 2011 http://www.gartner.com/it/page.jsp?id=1629214
  24. 24. 4 TutorialForrester and Gartner Are Playing! Four principal means of driving engagement using Gamification•Accelerated feedback cycles•Clear goals and rules of play•A compelling narrative•Tasks that are challenging but achievable Study from Gartner, Inc., Summer, 2011 http://www.gartner.com/it/page.jsp?id=1629214
  25. 25. 4 TutorialForrester and Gartner Are Playing! Gartner, Inc. Hype Cycle for Emerging Technologies, July, 2012
  26. 26. 4 TutorialForrester and Gartner Are Playing! CMS CXM UCD UXD EED Best and Worst of Website Experience, 2011 – report released in Summer, 2012
  27. 27. 4 Tutorial Criticism •Badgification is not Gamification Adding •A points, incentive, or loyalty program is not Gamification •Adding progress meters and feedback is not Game Gamification •Simply adding game mechanics is just one piece ofMechanics Gamification – they contribute to supporting a Gamification or engagement strategy “Games are fun. Gamification experiences are crap, because people see right through them.”
  28. 28. 4 Tutorial Criticism “If you dont like playing games and theapplication looks and "plays" like a game, itcan be extremely irritating. The game can get in the way of the technology youre trying to teach. I have experienced someof the game-enabled tech already. It can be annoying especially when youve mastered a step and need to get past it and the game structure wont let you advance.”
  29. 29. Part 5The Game
  30. 30. 5 The Game Know Your AudienceExpress Compete Explore Collaborate Smart Gamification, Amy Jo Kim, PHD
  31. 31. 5 The GameDesign For Lifecycle Stage Enthusiast Regular Newbie Smart Gamification, Amy Jo Kim, PHD
  32. 32. 5 The GameAdd PERMA to Activity LoopsP •Positive EmotionsE •EngagementR •RelationshipsM •Meaning & PurposeA •Accomplishments Positive Psychology, Martin Seligman
  33. 33. 5 The GameGo With the Flow Positive Psychologist, Mihaly Csikszentmihalyi
  34. 34. 5 The GameSupport With Progress Mechanics Smart Gamification, Amy Jo Kim, PHD
  35. 35. 5 The GameMotivate Players With Intrinsic Value Intrinsic Value Extrinsic Rewards Smart Gamification, Amy Jo Kim, PHD
  36. 36. SummaryThink like a game designerKnow and design for your audienceShoot for the, “OMG, I can’t wait to do that again!” factorGo with the flowOffer meaningful, intrinsic value, supported by the extrinsicMake it funUltimate goal…
  37. 37. SummaryThink like a game designerKnow and design for your audienceShoot for the, “OMG, I can’t wait to do that again!” factorGo with the flowOffer meaningful, intrinsic value, supported by the extrinsicMake it funUltimate goal…
  38. 38. GAME OVER Play again?Jason MiceliCreating the Extraordinarywww.GeroEx.comwww.twitter.com/JasonMiceliJason Miceli www.GeroEx.com

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