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  • 1. How Google Ranks Sites… By Stephen Noton
  • 2. Insight on the Google Algorithm ( ( S * Q ) + M ) * G = RANKING S = Q = M= G = Site Calculation Quality Calculation Marketing Calculation Google Calculation
  • 3. S = Site Calculation • • • • • Page Title = 40% Page URL = 5% Page Text = 10% Internal PageRank Distribution = 35% Text in Internal Linking = 10%
  • 4. Page Title = 40% • Google checks to see how close the users search matches the text in the title. • Location of text and density play a factor into the scoring of the title. • Using compound keyword phrases in titles is great way to increase traffic.
  • 5. Page URL = 5% • Google uses predictive content understanding based on text in the URL. • Use - between words as _ or words connected prevent the text from being understood. • Many external links will use just the URL, which furthers the reason to use dashes.
  • 6. Page Text = 10% • Google isn’t focused on keyword density or length of page content to score page text. • Page text is best leveraged when further targeting compound keyword phrases. • Also using common synonyms/related keywords can help increase relevant traffic
  • 7. Internal PageRank Distribution = 35% • Google uses the internal links to determine what content is important within a site. • Fundamentally linking more to page H vs. page C can give page H a higher score in Google. • Where linked within a page and the page the link is from also are apart of the scoring.
  • 8. Text in Internal Linking = 10% • Text in links helps Google’s predictive understanding and in ranking of content. • Having varied text in your links gives you varied results in Google. • Using generic links like “click here” or “learn more” can hurt your rankings in Google.
  • 9. Q = Quality Calculation • Keyword Quality = 40% • Search Funnel Quality = 10% • Predictive Site Quality = 50%
  • 10. Keyword Quality = 40% • Performance based using the pages actual CTR and the sites predicted CTR. • Google further judges quality by the use of Google after a click to your site.
  • 11. Search Funnel Quality = 10% • Sites that show up in pre & post searches can have higher weighting. • It is Google’s goal to give the user the best experience & information.
  • 12. Predictive Site Quality = 50% • Based on actual quality data, Google then projects the potential of a site. • The better pages perform in Google the better a site does in Google.
  • 13. M = Marketing Calculation • • • • External Linking = 70% Text in External Linking = 15% User Search Behavior = 10% Google Plus/Circles = 5%
  • 14. External Linking = 70% • Link sources, amount of links & life of links all account into the scoring. • Link scoring changes is what most people report as algorithm changes.
  • 15. Text in External Linking = 15% • Text in links helps Google’s predictive understanding and in ranking of content. • Text matching the page goal further validates the sites objectives.
  • 16. User Search Behavior = 10% • Google uses the users past visited sites to adjust rankings/scoring. • Similar to search funnel but this isn’t limited to recent searches.
  • 17. Google Plus/Circles = 5% • Google looks for pages with +1’s from users within their circles. • Applies to only Google+ users and only uses users in their circles
  • 18. G = Google Calculation • Google Settings = 100% – Results automatically filtered by users location, Google URL & interface language. – Results can be refined by user inputs: type of search/date of content/source of content.
  • 19. Other Questions?