How Google Ranks Sites…
By Stephen Noton
Insight on the Google Algorithm
( ( S * Q ) + M ) * G = RANKING
S =
Q =
M=
G =

Site Calculation
Quality Calculation
Marke...
S = Site Calculation
•
•
•
•
•

Page Title = 40%
Page URL = 5%
Page Text = 10%
Internal PageRank Distribution = 35%
Text i...
Page Title = 40%
• Google checks to see how close the users
search matches the text in the title.
• Location of text and d...
Page URL = 5%
• Google uses predictive content understanding
based on text in the URL.
• Use - between words as _ or words...
Page Text = 10%
• Google isn’t focused on keyword density or
length of page content to score page text.
• Page text is bes...
Internal PageRank Distribution = 35%
• Google uses the internal links to determine
what content is important within a site...
Text in Internal Linking = 10%
• Text in links helps Google’s predictive
understanding and in ranking of content.
• Having...
Q = Quality Calculation
• Keyword Quality = 40%
• Search Funnel Quality = 10%
• Predictive Site Quality = 50%
Keyword Quality = 40%
• Performance based using the pages actual CTR
and the sites predicted CTR.
• Google further judges ...
Search Funnel Quality = 10%
• Sites that show up in pre & post searches can
have higher weighting.
• It is Google’s goal t...
Predictive Site Quality = 50%
• Based on actual quality data, Google then
projects the potential of a site.
• The better p...
M = Marketing Calculation
•
•
•
•

External Linking = 70%
Text in External Linking = 15%
User Search Behavior = 10%
Google...
External Linking = 70%
• Link sources, amount of links & life of links all
account into the scoring.
• Link scoring change...
Text in External Linking = 15%
• Text in links helps Google’s predictive
understanding and in ranking of content.
• Text m...
User Search Behavior = 10%
• Google uses the users past visited sites to
adjust rankings/scoring.
• Similar to search funn...
Google Plus/Circles = 5%
• Google looks for pages with +1’s from users
within their circles.
• Applies to only Google+ use...
G = Google Calculation
• Google Settings = 100%
– Results automatically filtered by users location,
Google URL & interface...
Other Questions?
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Pattaya

  1. 1. How Google Ranks Sites… By Stephen Noton
  2. 2. Insight on the Google Algorithm ( ( S * Q ) + M ) * G = RANKING S = Q = M= G = Site Calculation Quality Calculation Marketing Calculation Google Calculation
  3. 3. S = Site Calculation • • • • • Page Title = 40% Page URL = 5% Page Text = 10% Internal PageRank Distribution = 35% Text in Internal Linking = 10%
  4. 4. Page Title = 40% • Google checks to see how close the users search matches the text in the title. • Location of text and density play a factor into the scoring of the title. • Using compound keyword phrases in titles is great way to increase traffic.
  5. 5. Page URL = 5% • Google uses predictive content understanding based on text in the URL. • Use - between words as _ or words connected prevent the text from being understood. • Many external links will use just the URL, which furthers the reason to use dashes.
  6. 6. Page Text = 10% • Google isn’t focused on keyword density or length of page content to score page text. • Page text is best leveraged when further targeting compound keyword phrases. • Also using common synonyms/related keywords can help increase relevant traffic
  7. 7. Internal PageRank Distribution = 35% • Google uses the internal links to determine what content is important within a site. • Fundamentally linking more to page H vs. page C can give page H a higher score in Google. • Where linked within a page and the page the link is from also are apart of the scoring.
  8. 8. Text in Internal Linking = 10% • Text in links helps Google’s predictive understanding and in ranking of content. • Having varied text in your links gives you varied results in Google. • Using generic links like “click here” or “learn more” can hurt your rankings in Google.
  9. 9. Q = Quality Calculation • Keyword Quality = 40% • Search Funnel Quality = 10% • Predictive Site Quality = 50%
  10. 10. Keyword Quality = 40% • Performance based using the pages actual CTR and the sites predicted CTR. • Google further judges quality by the use of Google after a click to your site.
  11. 11. Search Funnel Quality = 10% • Sites that show up in pre & post searches can have higher weighting. • It is Google’s goal to give the user the best experience & information.
  12. 12. Predictive Site Quality = 50% • Based on actual quality data, Google then projects the potential of a site. • The better pages perform in Google the better a site does in Google.
  13. 13. M = Marketing Calculation • • • • External Linking = 70% Text in External Linking = 15% User Search Behavior = 10% Google Plus/Circles = 5%
  14. 14. External Linking = 70% • Link sources, amount of links & life of links all account into the scoring. • Link scoring changes is what most people report as algorithm changes.
  15. 15. Text in External Linking = 15% • Text in links helps Google’s predictive understanding and in ranking of content. • Text matching the page goal further validates the sites objectives.
  16. 16. User Search Behavior = 10% • Google uses the users past visited sites to adjust rankings/scoring. • Similar to search funnel but this isn’t limited to recent searches.
  17. 17. Google Plus/Circles = 5% • Google looks for pages with +1’s from users within their circles. • Applies to only Google+ users and only uses users in their circles
  18. 18. G = Google Calculation • Google Settings = 100% – Results automatically filtered by users location, Google URL & interface language. – Results can be refined by user inputs: type of search/date of content/source of content.
  19. 19. Other Questions?

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