Web Reprint

Content Marketing & Licensing

How to increase publishers' revenue
on the SMB market


Un article qui parle de votre marque
génère plus d’attention et de crédibilité
qu’une publicité ou une brochure.
Les enjeux

Augmenter les revenus publicitaire
en adressant le marché des PME

Développer une offre de «Content Marketing»...
Content Marketing in the US

$44B
11%

Content
Licensing

Source : Custom Content Council, 2013
Producing enough content

is now the #1 challenge
faced by B2B content marketers

Source : Custom Marketing Institute, 201...
Most Trusted Sources

vs
40%

9%

Independent Product Reviews

Vendor Created Content

Source : Better Lead Yield in the C...
Life Cycle Impact
Impact

Pu
bl
ic
a

tio
n
Reprint

Time
Content Marketing opportunity
Ex

em

pl
e
Ex

2 000 €

Mandat
1 000 €

Publisher

em

pl
e
Value chain

Production
Content creation

Marketing
Layout

Leads detection

Sales
Sales & invoice

Distribution
Op. Spe

...
Les 5 points clés du mandat
#Cible

PME / PMI

#Licence

Contenu positif et froid

#Prix unit.

2 000 €

#Comission 30% de...
THANK YOU
Benoît SECHER
WebReprint

@BenoitSecher
Http://WebReprint.com
How to increase publishers' revenue on the SMB market
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How to increase publishers' revenue on the SMB market

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No matter how well you promote your business to prospective clients, having the media do it for you is much more meaningful. WebReprint offers marketers fully-licensed content from the world's leading publishers.

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How to increase publishers' revenue on the SMB market

  1. 1. Web Reprint Content Marketing & Licensing How to increase publishers' revenue on the SMB market
  2. 2.  Un article qui parle de votre marque génère plus d’attention et de crédibilité qu’une publicité ou une brochure.
  3. 3. Les enjeux Augmenter les revenus publicitaire en adressant le marché des PME Développer une offre de «Content Marketing» adaptée au besoin des PME Diminuer la violation de copyright auprès des PME
  4. 4. Content Marketing in the US $44B 11% Content Licensing Source : Custom Content Council, 2013
  5. 5. Producing enough content is now the #1 challenge faced by B2B content marketers Source : Custom Marketing Institute, 2013
  6. 6. Most Trusted Sources vs 40% 9% Independent Product Reviews Vendor Created Content Source : Better Lead Yield in the Content Marketing Field (CMO Council, 2013)
  7. 7. Life Cycle Impact Impact Pu bl ic a tio n Reprint Time Content Marketing opportunity
  8. 8. Ex em pl e
  9. 9. Ex 2 000 € Mandat 1 000 € Publisher em pl e
  10. 10. Value chain Production Content creation Marketing Layout Leads detection Sales Sales & invoice Distribution Op. Spe Delivery SALES PRICE 2 000 € 1 000 € Publisher 500 € WebReprint 500 €
  11. 11. Les 5 points clés du mandat #Cible PME / PMI #Licence Contenu positif et froid #Prix unit. 2 000 € #Comission 30% de la licence #Reversion Annuelle
  12. 12. THANK YOU Benoît SECHER WebReprint @BenoitSecher Http://WebReprint.com

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