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English assignment 04

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  • 1. Stationery Business ALVIN TAN SHING YEOU (0314850) EUGENE PENG YAP SIANG (0315259) BENNY TAN SHOWIE (0315447) CHAN PIN QI (0314676) MACY KHOR SEEM LENG (0315208) LEE JO YEE (0314880)
  • 2. Introduction of Project • 2500-3000 words comparative essay • A comparative essay between three businesses in similar industry of different geographical locations. • Compare the similarities and differences between three businesses.
  • 3. History of Stationery • • Stationary Manufacture Sector: China 60%, Japan 30%, Malaysia, Thailand, etc 10% • • Local manufacture < 1980 Period of economy prosperity, 1990-2000 • • Two main markets: High quality product & Low quality product
  • 4. • • • • Malaysia’s manufacturer: Eliminated since 2000 Higher labor cost High quality survived • Internet era: • Retailing market competition Free trade (Online Reader) • Online store interfaces for consumer • Wealth for online dealer • Specific product can only found from web
  • 5. vs • Two challengers: (since 1990) • Global competitors • Flexibility of online dealer
  • 6. • Vision Art (Sunway) • Tee Seng (Tayor’s University) • Heng Co (PJS 7)
  • 7. Vision Art • 3, Jalan PJS 11/28,Bandar Sunway, 46150, Petaling Jaya • 150 customers • Fully air-conditioned & (CCTV)
  • 8. • Mr. James, Miss Winnie and Mr. Franky • Being introduced to a stationery supplier • Stationary & Material retailer
  • 9. • At first start at area near Saito University then move to Sunway area. • Customers: Previous: 80% students 20% outsiders Present: 50% students 50% outsiders
  • 10. Tee Seng • Taylor’s University Lakeside Campus • Serves 50 customers per day • Fully air-conditioned and is not occupied with CCTV.
  • 11. • • • • Loo Tee Seng, 55 years old Employ 2 Christians employees To Pass his retire life & get to know Datuk Loy. Provide printing and photo stating service.
  • 12. Printing service Binding service
  • 13. Heng Co • Jalan PJS 7/15 known as Heng Co stationery shop • 10 customers per day • Not occupied with any high technology electronics appliances but just a traditional ceiling fan in a shabby condition.
  • 14. • • • • Founder: Miss Chang Lin Lee Reason: was threatened to open a stationery shop by a British man No employees Sell basic stationery, ice cream and other daily stuff such as battery
  • 15. Recommendation 1. Vision Art • Expand business size (Scale, Space, more type of Product) • Discount (Membership Card, Corporation with other shops, Student Price)
  • 16. Recommendation 2. Tee Seng •Reasonable price (Price ↓ Demand ↑) •Increase sales profit (Cover high rental fee) •Wider type of product (Fully utilized superior location)
  • 17. Recommendation 3. Heng Co •Better impression (Renovate, Rearrange, New Rack, Obvious ) •Reformation of outlook (Attractive logo, Signboard) •Unwanted furniture (old rotan chair, altar)
  • 18. CONCLUSION In conclusion, the Vision Art is the most successful among the three stationary shops because : • • • • • its diversity of goods cheaper price Strategy location Established good relationship with supplier Good strategy planning
  • 19. DIFFERENCES AND SIMILARITIES OF THREE STATIONERY SHOP