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The Power of Social Media

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Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what …

Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what social recruiting is and uses statistics from a Jobvite 2012 and 2013 Social Recruiting survey. Finally, it gives basic details about LinkedIn and the major components of a LinkedIn profile.

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  • 1. The Power of Social Media Bennett Dwosh Kevin Risser
  • 2. Who are we? Kevin Risser Junior Computer Info. Systems (B.S.) Global Politics (B.A.) @KevRisser Bennett Dwosh Junior Marketing (B.S.) International Business (Certificate) @TheRealBdwosh
  • 3. What is a personal brand?
  • 4. Why build a good social brand? • 92% of recruiters use or plan to use social recruiting • 43% of recruiters saw an increase in candidate quality • 73% have hired a candidate through social recruiting Source: Jobvite 2012 Social Recruiting Survey
  • 5. Source: Jobvite 2013 Social Recruiting Survey
  • 6. Source: Jobvite 2012 Social Recruiting Survey
  • 7. Source: Jobvite 2012 & 2013 Social Recruiting Survey
  • 8. http://vimeo.com/ciphr/social-media-is-changing-recruitment
  • 9. Source: Jobvite 2013 Social Recruiting Survey
  • 10. You can use social media to your advantage! But how? • Be active • Create value • Stay professional • Take precautions • Act wisely Source: Jobvite 2013 Social Recruiting Survey
  • 11. Tools to build your brand
  • 12. Twitter • Who do you follow? • Who are your followers? • Who do you retweet? • What do you tweet about? • Show expertise • Find your passion • Be smart but be real • Positivity is power
  • 13. Facebook • Friends you associate with • Pages you like • Comments you make • Content you post • Profile pictures and cover photos • Groups you join
  • 14. LinkedIn • World’s largest professional network • Your internet resume • Your online professional representation • A job pre-requisite in most industries • Your next task Source: http://press.linkedin.com/
  • 15. Your second impression Your first impression
  • 16. Show off your skills, just like a resume!
  • 17. Now what? • Build a LinkedIn • Revisit your Twitter and Facebook • Create content You have now taken full advantage of social media recruitment!