The Power of Social Media

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Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what social recruiting is and uses statistics from a Jobvite 2012 and 2013 Social Recruiting survey. Finally, it gives basic details about LinkedIn and the major components of a LinkedIn profile.

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The Power of Social Media

  1. 1. The Power of Social Media Bennett Dwosh Kevin Risser
  2. 2. Who are we? Kevin Risser Junior Computer Info. Systems (B.S.) Global Politics (B.A.) @KevRisser Bennett Dwosh Junior Marketing (B.S.) International Business (Certificate) @TheRealBdwosh
  3. 3. What is a personal brand?
  4. 4. Why build a good social brand? • 92% of recruiters use or plan to use social recruiting • 43% of recruiters saw an increase in candidate quality • 73% have hired a candidate through social recruiting Source: Jobvite 2012 Social Recruiting Survey
  5. 5. Source: Jobvite 2013 Social Recruiting Survey
  6. 6. Source: Jobvite 2012 Social Recruiting Survey
  7. 7. Source: Jobvite 2012 & 2013 Social Recruiting Survey
  8. 8. http://vimeo.com/ciphr/social-media-is-changing-recruitment
  9. 9. Source: Jobvite 2013 Social Recruiting Survey
  10. 10. You can use social media to your advantage! But how? • Be active • Create value • Stay professional • Take precautions • Act wisely Source: Jobvite 2013 Social Recruiting Survey
  11. 11. Tools to build your brand
  12. 12. Twitter • Who do you follow? • Who are your followers? • Who do you retweet? • What do you tweet about? • Show expertise • Find your passion • Be smart but be real • Positivity is power
  13. 13. Facebook • Friends you associate with • Pages you like • Comments you make • Content you post • Profile pictures and cover photos • Groups you join
  14. 14. LinkedIn • World’s largest professional network • Your internet resume • Your online professional representation • A job pre-requisite in most industries • Your next task Source: http://press.linkedin.com/
  15. 15. Your second impression Your first impression
  16. 16. Show off your skills, just like a resume!
  17. 17. Now what? • Build a LinkedIn • Revisit your Twitter and Facebook • Create content You have now taken full advantage of social media recruitment!

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