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Design Creativity

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Teaching design theory to undergraduate students

Teaching design theory to undergraduate students

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Design Creativity Design Creativity Presentation Transcript

  • DesignCreativity Ben SALEM mail@bsalem.info
  • ContentCreative CycleInventionInnovationEarly Stages of DesignIdea-SketchingUnexpected Discoveries
  • Creative Cycle
  • Creative CycleDesign, invention and innovation areinter-dependent and inter-related.They are overlapping processes andpractices
  • Invention 1/2
  • Invention 2/2It is about generating new ideas.Invention is an act of insight: anunderstanding of relationships that helpsolve a problem.
  • Innovation 1/2
  • Innovation 2/2It is the successful adoption of novelideas or new solutions.It is a synthetic and integrating process
  • Design 1/2
  • Design 2/2It is about solving problems,Design is the delivery of solutions thatare unambiguously visualised.Unlike other domains, there are oftenseveral solutions in design.
  • Early Stages of DesignInitial ideas are visualised, it is a sourceof creativity and innovation.Problems are formulated, solutionsfound.
  • Idea-SketchingDrawings, sketching, modelling &prototype making facilitate accidentaldiscoveries and innovationsExternalisation of concepts thrgouhphysical embodiment.Allows for future re-visits, re-inspectionsand re-interpretations of ideas
  • Unexpected DiscoveriesNew features not originally intended arediscovered during the initial designpractice.These create opportunities for a back andforth progress between visualisation anddiscoveriesIt is about shifting between clarifyingdesign ideas and formulating designrequirements
  • Design Across Disciplines
  • Design Across Disciplines
  • ThankYou!