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Tendencias turismo de reuniones 2011-DP

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Turismo, marketing, tendencias, turismo de reuniones, incentivos, convenciones, cancun, riviera maya

Turismo, marketing, tendencias, turismo de reuniones, incentivos, convenciones, cancun, riviera maya

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  • All this can mean a lot of pain and frustration…
  • Transcript

    • 1. HelmsBriscoeMeeting Industry Trends2011
      September 10, 2010
    • 2. Agenda
      • HelmsBriscoe Overview
      • 3. Market Conditions
      • 4. Key Meeting Industry Trends
      • 5. Q&A
    • HB By the Numbers
      The largest meetings procurement firm in the world
      Contracted >$1.1 billion in group room revenue over the past 2 years
      Placed over 6.5 million room nights over the past 2 years
      Contract over 21,000 meetings annually
      Annually delivers more than $1 billion in gross meeting spend to the hospitality community
      Global presence with 1,150+ associates in over 35 countries
      Business Mix:
      72% Corporate/Incentive
      18% Association
      10% Government/Other
    • 6. Cancun Production
    • 7. % Revenue Per City
    • 8. Destination Partner
      Cancun is a Preferred Partner with HelmsBriscoe
      As of July, 2010 – December, 2011
      Unique access to associates
      Exposure via marketing, events & education
      Host of “MOMs” conference November, 2010
      HBs ABC in January, 2011
      January 5-7, 2011 - Gaylord National
    • 9. Market Conditions
    • 10.
    • 11. Contrary to popular belief,
      the global economy is in recovery
    • 12. GDP has rebounded around the world
      Global GDP Change
      Source: Oxford Economics
    • 13. Global Private Consumption Change
      Source: Oxford Economics
      And consumers are buying more
    • 14. Total retail spending now at pre-recession levels, except in Japan and the US.
      Retail Spending
      Monthly--Last Six Months—Indexed to 2007
      2007 Level
      Source: Oxford Economics
    • 15. Business confidence continues to rise while its rate of growth has slowed considerably
      Business Confidence
      Last Six Months—Year-Over-Year Change
      Source: Oxford Economics
    • 16. Hotel performance is on the rise & increasing occupancy is driving recovery
      Global Industry RevPAR Change
      Constant USD—Year-Over-Year Change
      Source: STR Global; Smith Travel Research
    • 17. But…overall occupancy is still well below pre-recession levels
      Occupancy By Region
      July YTD—Last Four Years (2007 – 2010)
      Source: STR Global, Smith Travel Research
    • 18. Most key countries have increasing occupancy, but most well below 2007
      Occupancy By Selected Countries
      July YTD—Last Four Years (2007 – 2010)
      Source: STR Global, Smith Travel Research
    • 19. Last year’s US occupancy was the lowest since the early 1970s
      US Occupancy
      July YTD
      Source: PWC; Smith Travel Research
    • 20. The US has sold about the same number of rooms as it did prior to the recession
      US Industry Rooms Sold
      Last Three Months Ending July YTD
      Source: STR Global
    • 21. After declining for a record 17-monthsaverage rates are beginning to rise
      Global Industry Average Rate Change
      Constant USD
      Source: STR Global
    • 22. Average rates are still depressed in most countries
      Average Rate By Selected Countries
      July YTD—Last Four Years (2007 – 2010)
      Source: STR Global, Smith Travel Research
    • 23. Over the last three months, nearly all segments posted gains in average rate
      Global Industry Performance By Industry Segments
      Last Three Months Ending July 2010
      Source: Smith Travel Research
    • 24. Occupancy has been strong across most segments, especially over the past three months
      Global Industry Occupancy By Industry Segments
      Last Three Months Ending July 2010
      Source: Smith Travel Research
    • 25. The growth in demand is the result of increasing transient and group business
      US Upper Tier Demand Change By Consumer Segment
      28-Day Moving Average
      Source: Smith Travel Research
    • 26. Average rate is now rising for both group and transient
      US Upper Tier Average Rate Change By Consumer Segment
      28-Day Moving Average
      Source: Smith Travel Research
    • 27. The last three months have seen many key cities at near sell-out levels
      Occupancy By Selected Markets
      Last Three Months Ending July 2010
      Source: Smith Travel Research
    • 28. In the last three months, nearly all key cities had an increase in ADR
      Average Rate Change By Selected Markets
      Last Three Months Ending July 2010
      Source: Smith Travel Research
    • 29. Outlook
    • 30. The road ahead is
      still likely
      to be rough
    • 31. Global and US leading indicators have flattened or declined - soft patch ahead
      Economic Leading Indicators
      Source: Global data from Organization for Economic Cooperation and Development (OECD); US data from Economic Cycle Research Institute (ECRI)
    • 32. Not surprisingly, travel intentions also appear to be slowing
      US Travel Intentions
      Diffusion Index, 4-Week Moving Average
      Source: US Travel Association
    • 33. Economic growth is expected to strengthen in 2011 and 2012
      GDP Change
      Annual Percentage Change
      Source: Oxford Economics
    • 34. Summary
      • Occupancy levels remain weak around the world but improving
      • 35. ADR is beginning to recover
      • 36. Continued volatility of airline industry
      • 37. A more difficult second half of the year may be in store
      • 38. A 1 in 4 chance of a US double-dip recession
      • 39. Odds are greater for another European recession
      • 40. Solid overall long-term economic and industry recovery
      Stronger 2011
      Much stronger 2012
    • 41. Key Meeting Industry Trends
    • 42. General Industry Trends
      • Shorter meeting length of stay
      • 43. Shorter booking windows
      • 44. Increase of multi-year contracts
      • 45. Larger cities stealing share from smaller cities
      • 46. Aggressive destinations “buying” conventions
      International “Subventions”
      • Growth of 3rd Parties – The Big Three = $2 billion+ meeting spend
      • 47. Greening of meetings – impacting buying decisions
      • 48. Corporate social responsibility – impacting buying decisions
      • 49. Technology resources and access
      Prevalence of social technology use at meetings
      Streaming video
      Internet access
    • 50. Corporate &Incentive Segment Trends
      • Shift to Strategic Meeting Management/Procurement
      Maxvantage = Amex + Maritz
      Experient
      HelmsBriscoe
      Industry focus on SMM – NBTA, PCMA, MPI
      • Shorter booking windows
      • 51. Smaller incentive meetings with less “flash”
      • 52. More individual incentives vs. group
      • 53. “AIG” affect still alive but waning
      • 54. Focus on ROI/ROO/ROM
      • 55. Security is a BIG issue
    • Association
      Segment Trends
      • Declining Membership - Lack of Growth - Decreased Retention
      - Impact of “generationals”
      • Reduced Attendance at Meetings
      • 56. Focus on bottom line
      • 57. Reduced sponsorship
      • 58. Declining exhibitor attendance
      • 59. Redesign of exhibition formats
      • 60. Shorter/smaller shows
      • 61. Appointment driven
      • 62. Hosted buyer model
      • 63. Increased outsourcing of core services
      • 64. Security is an issue
    • Tradeshow Trends
      2010 Exhibitor Trends Survey – Champion Exh. Scvs.
      • 81 percent of exhibitors sending fewer staff to trade shows, reducing the number of events as well as downsizing booth space
      • 65. Exhibitors are adopting and seeking new engagement points from show organizers including year round promotion, virtual events, and online tools for attendees
      • 66. While impact of the recession has been far reaching, exhibitors remain committed to trade shows, and are planning to increase trade show investments when the economy recovers
      • 67. www.championexpo.com
    • Tradeshow Trends
      • Niche shows and hosted buyer/appointment driven shows on the rise i.e.:
      Connect (Association)
      Rejuvenate (Religious)
      TEAMS (Sports)
      • New shows
      AIBTM – June, 2011 Baltimore
      IMEX AM – October, 2011 Las Vegas
      • IT&ME – future in doubt
      • 68. NBTA – more group & procurement focus (SMM)
      • 69. MPI – tradeshows in flux
      • 70. Increase in co-locations i.e.
      PCMA & AIBTM
      MPI & IMEX AM
    • 71. Meeting Planners Intention Survey – June
      • There is a net increase in the number of off-site meetings planners' expect to book in 2010 and 2011 versus 2009
      • 72. There is a net increase in expected attendance at off-site meetings in 2010 and 2011 versus 2009
      • 73. Professional meeting planners are less concerned about the negative publicity associated with hosting meetings in upscale properties/destinations, although there is still a palpable level of concern about booking resorts and cruise ships.
    • Potential Intl. Destinations
    • 74. Meeting Planners Intention Survey
      www.pcma.org/Resources/Research/MeetingPlannersIntentionsSurvey.htm
    • 75. Q & A
    • 76. Thank you
      David Peckinpaugh
      dpeckinpaugh@helmsbriscoe.com
      858-385-2710

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