• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Tendencias turismo de reuniones 2011-DP
 

Tendencias turismo de reuniones 2011-DP

on

  • 1,700 views

Turismo, marketing, tendencias, turismo de reuniones, incentivos, convenciones, cancun, riviera maya

Turismo, marketing, tendencias, turismo de reuniones, incentivos, convenciones, cancun, riviera maya

Statistics

Views

Total Views
1,700
Views on SlideShare
1,700
Embed Views
0

Actions

Likes
1
Downloads
22
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • All this can mean a lot of pain and frustration…

Tendencias turismo de reuniones 2011-DP Tendencias turismo de reuniones 2011-DP Presentation Transcript

  • HelmsBriscoeMeeting Industry Trends2011
    September 10, 2010
  • Agenda
    • HelmsBriscoe Overview
    • Market Conditions
    • Key Meeting Industry Trends
    • Q&A
  • HB By the Numbers
    The largest meetings procurement firm in the world
    Contracted >$1.1 billion in group room revenue over the past 2 years
    Placed over 6.5 million room nights over the past 2 years
    Contract over 21,000 meetings annually
    Annually delivers more than $1 billion in gross meeting spend to the hospitality community
    Global presence with 1,150+ associates in over 35 countries
    Business Mix:
    72% Corporate/Incentive
    18% Association
    10% Government/Other
  • Cancun Production
  • % Revenue Per City
  • Destination Partner
    Cancun is a Preferred Partner with HelmsBriscoe
    As of July, 2010 – December, 2011
    Unique access to associates
    Exposure via marketing, events & education
    Host of “MOMs” conference November, 2010
    HBs ABC in January, 2011
    January 5-7, 2011 - Gaylord National
  • Market Conditions
  • Contrary to popular belief,
    the global economy is in recovery
  • GDP has rebounded around the world
    Global GDP Change
    Source: Oxford Economics
  • Global Private Consumption Change
    Source: Oxford Economics
    And consumers are buying more
  • Total retail spending now at pre-recession levels, except in Japan and the US.
    Retail Spending
    Monthly--Last Six Months—Indexed to 2007
    2007 Level
    Source: Oxford Economics
  • Business confidence continues to rise while its rate of growth has slowed considerably
    Business Confidence
    Last Six Months—Year-Over-Year Change
    Source: Oxford Economics
  • Hotel performance is on the rise & increasing occupancy is driving recovery
    Global Industry RevPAR Change
    Constant USD—Year-Over-Year Change
    Source: STR Global; Smith Travel Research
  • But…overall occupancy is still well below pre-recession levels
    Occupancy By Region
    July YTD—Last Four Years (2007 – 2010)
    Source: STR Global, Smith Travel Research
  • Most key countries have increasing occupancy, but most well below 2007
    Occupancy By Selected Countries
    July YTD—Last Four Years (2007 – 2010)
    Source: STR Global, Smith Travel Research
  • Last year’s US occupancy was the lowest since the early 1970s
    US Occupancy
    July YTD
    Source: PWC; Smith Travel Research
  • The US has sold about the same number of rooms as it did prior to the recession
    US Industry Rooms Sold
    Last Three Months Ending July YTD
    Source: STR Global
  • After declining for a record 17-monthsaverage rates are beginning to rise
    Global Industry Average Rate Change
    Constant USD
    Source: STR Global
  • Average rates are still depressed in most countries
    Average Rate By Selected Countries
    July YTD—Last Four Years (2007 – 2010)
    Source: STR Global, Smith Travel Research
  • Over the last three months, nearly all segments posted gains in average rate
    Global Industry Performance By Industry Segments
    Last Three Months Ending July 2010
    Source: Smith Travel Research
  • Occupancy has been strong across most segments, especially over the past three months
    Global Industry Occupancy By Industry Segments
    Last Three Months Ending July 2010
    Source: Smith Travel Research
  • The growth in demand is the result of increasing transient and group business
    US Upper Tier Demand Change By Consumer Segment
    28-Day Moving Average
    Source: Smith Travel Research
  • Average rate is now rising for both group and transient
    US Upper Tier Average Rate Change By Consumer Segment
    28-Day Moving Average
    Source: Smith Travel Research
  • The last three months have seen many key cities at near sell-out levels
    Occupancy By Selected Markets
    Last Three Months Ending July 2010
    Source: Smith Travel Research
  • In the last three months, nearly all key cities had an increase in ADR
    Average Rate Change By Selected Markets
    Last Three Months Ending July 2010
    Source: Smith Travel Research
  • Outlook
  • The road ahead is
    still likely
    to be rough
  • Global and US leading indicators have flattened or declined - soft patch ahead
    Economic Leading Indicators
    Source: Global data from Organization for Economic Cooperation and Development (OECD); US data from Economic Cycle Research Institute (ECRI)
  • Not surprisingly, travel intentions also appear to be slowing
    US Travel Intentions
    Diffusion Index, 4-Week Moving Average
    Source: US Travel Association
  • Economic growth is expected to strengthen in 2011 and 2012
    GDP Change
    Annual Percentage Change
    Source: Oxford Economics
  • Summary
    • Occupancy levels remain weak around the world but improving
    • ADR is beginning to recover
    • Continued volatility of airline industry
    • A more difficult second half of the year may be in store
    • A 1 in 4 chance of a US double-dip recession
    • Odds are greater for another European recession
    • Solid overall long-term economic and industry recovery
    Stronger 2011
    Much stronger 2012
  • Key Meeting Industry Trends
  • General Industry Trends
    • Shorter meeting length of stay
    • Shorter booking windows
    • Increase of multi-year contracts
    • Larger cities stealing share from smaller cities
    • Aggressive destinations “buying” conventions
    International “Subventions”
    • Growth of 3rd Parties – The Big Three = $2 billion+ meeting spend
    • Greening of meetings – impacting buying decisions
    • Corporate social responsibility – impacting buying decisions
    • Technology resources and access
    Prevalence of social technology use at meetings
    Streaming video
    Internet access
  • Corporate &Incentive Segment Trends
    • Shift to Strategic Meeting Management/Procurement
    Maxvantage = Amex + Maritz
    Experient
    HelmsBriscoe
    Industry focus on SMM – NBTA, PCMA, MPI
    • Shorter booking windows
    • Smaller incentive meetings with less “flash”
    • More individual incentives vs. group
    • “AIG” affect still alive but waning
    • Focus on ROI/ROO/ROM
    • Security is a BIG issue
  • Association
    Segment Trends
    • Declining Membership - Lack of Growth - Decreased Retention
    - Impact of “generationals”
    • Reduced Attendance at Meetings
    • Focus on bottom line
    • Reduced sponsorship
    • Declining exhibitor attendance
    • Redesign of exhibition formats
    • Shorter/smaller shows
    • Appointment driven
    • Hosted buyer model
    • Increased outsourcing of core services
    • Security is an issue
  • Tradeshow Trends
    2010 Exhibitor Trends Survey – Champion Exh. Scvs.
    • 81 percent of exhibitors sending fewer staff to trade shows, reducing the number of events as well as downsizing booth space
    • Exhibitors are adopting and seeking new engagement points from show organizers including year round promotion, virtual events, and online tools for attendees
    • While impact of the recession has been far reaching, exhibitors remain committed to trade shows, and are planning to increase trade show investments when the economy recovers
    • www.championexpo.com
  • Tradeshow Trends
    • Niche shows and hosted buyer/appointment driven shows on the rise i.e.:
    Connect (Association)
    Rejuvenate (Religious)
    TEAMS (Sports)
    • New shows
    AIBTM – June, 2011 Baltimore
    IMEX AM – October, 2011 Las Vegas
    • IT&ME – future in doubt
    • NBTA – more group & procurement focus (SMM)
    • MPI – tradeshows in flux
    • Increase in co-locations i.e.
    PCMA & AIBTM
    MPI & IMEX AM
  • Meeting Planners Intention Survey – June
    • There is a net increase in the number of off-site meetings planners' expect to book in 2010 and 2011 versus 2009
    • There is a net increase in expected attendance at off-site meetings in 2010 and 2011 versus 2009
    • Professional meeting planners are less concerned about the negative publicity associated with hosting meetings in upscale properties/destinations, although there is still a palpable level of concern about booking resorts and cruise ships.
  • Potential Intl. Destinations
  • Meeting Planners Intention Survey
    www.pcma.org/Resources/Research/MeetingPlannersIntentionsSurvey.htm
  • Q & A
  • Thank you
    David Peckinpaugh
    dpeckinpaugh@helmsbriscoe.com
    858-385-2710