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Leveraging Social Media to Promote Collaboration

Leveraging Social Media to Promote Collaboration



Presentation given at a Life Insurance's Compliance and Legal Sections Annual Conference

Presentation given at a Life Insurance's Compliance and Legal Sections Annual Conference



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  • Threadless.com
  • Customer Participation
  • Media Revolutions of the past and today
  • Web 2.0- social not static
  • Emergent Social Software Platforms (ESSPs)Social- little effort to connect with large amount of people
  • 2nd Characteristic of ESSPs1. Channels- private, always best?2. Platforms- visible, searchable3. Universal Platform- free, easy, interactive
  • 3rd Characteristic of ESSPsLack of Imposed Structure- Historically corperate technology impose structure, workflows, and decision rightsIs this always best? Self-forming structure
  • 4th Characteristic of ESSPsEmergent-global structure forms from local interactions
  • Delicious.com - Bookmarking, tag names Tag Clouds- organizing tags, people acting in self-interest produce self-forming structure
  • Emergent Social Software Platforms- use, goals
  • Social Network Analysis of aprofessional services division of a global technology organization (with executives)
  • Social Network Analysis of NA- professional services division of a global technology organization (without executives)“Strength of Weak Ties”- exposure to more information, new networks, and innovative ideas
  • Prototypical Knowledge Worker /Employee’s Ties
  • Strong Ties- professional ties, like us, same info, same networks
  • Collaborate work- email, best way?Problems with version control and simultaneous editing
  • Weak Ties- acquaintance, exposes new networks, information, connections
  • Broadcast Search- relying on your weak ties to help you with what you do not know
  • Potential Ties- unformed weak ties, present structural holes in a company
  • IntrawestBlogs- narrating work, search, link, tag, people connecting with people
  • No ties- offer vast amount of perspectives that when leveraged bring innovation and powerful brainstorming capabilities
  • IBM- Innovation Jam
  • Sounds good but concerns that may arise.
  • 1. Internet anonymity vs. intranet identity 2. Self-policing-norms3. Formal and Informal leaders
  • Self-policing
  • Embarrassing info- opportunity inside and outside of company
  • Regulators- more concerned with chronic misbehavior rather that Isolated incidents that are quickly remedied Platform- easy to monitor, self-policeChannels- email, hard to monitor, creates silos in a companyESSP risks are not unique to any portable storage, they just make things easier to findEducation/ Guidelines- minimize risk and maximize benefits
  • Should be 100%- the linesbetween personal and professional life are becoming blurred
  • 1. Company Philosophy2. Blocking Social Media not an answer3. Educational/ Accountability tool for employees in a company
  • Education and Accountability

Leveraging Social Media to Promote Collaboration Leveraging Social Media to Promote Collaboration Presentation Transcript

  • Leveraging Social Media to Encourage Collaboration
    Benjamin Gentry
    Blog: thesocionomicaffect
  • "We shape our tools and afterwards our tools shape us.”
    -Marshall McLuhan
    Clay Shirky: How cellphones, Twitter, Facebook can make history
  • Encouraged Participation
    Live Feed
    Proactive Updates
  • Moving from Channels to Platforms
    Web site = Platform
    • Universal
    • Visible by all
    • consultable
    Blogs, Wikis, Facebook, and Twitter = Universal Platform
    • Easy
    • Interactive
    • Proactive
    Email = Channel
    • Point to point(s)
    • Not visible to others
    • Can’t be consulted
    • Private Communication
    Entriprise 2.0: A Progress Report
  • Mechanisms that let structure emerge
  • Tagging: a Dynamic Self-Structure
  • Enterprise 2.0: Emergent Social Software Platforms (ESSPs)
  • (Ross, and Parker 20-22)
  • Weak
    (Ross, and Parker 20-22)
  • None
  • Strong
    Wiki: Easy Group Editing
  • Weak
    Broadcast Search: Finding Information and Connecting with People
  • Potential
    Authoring: A way to Share Knowledge
  • Entriprise 2.0: A Progress Report
  • None
    Tapping into the Collective Intelligence
  • Concerns with Enterprise 2.0
    Hate speech and harassment?
    Airing Dirty laundry?
    Nasty arguments?
    Exposing confidential Information and theft?
    Regulations and laws regarding sharing information?
  • Four Broad Categories of Concerns over ESSPs
    Inappropriate behavior and content
    Inaccurate information
    Embarrassing information
    Noncompliance with laws, regulations, or policies
  • Risk of Noncompliance
    • Making content widely visible reduces risk
    • Does not pose unique challenges
    • Do make information more discoverable
    • Effective policy and education
  • Social networking and reputational risk in the workplace
    Deloitte LLP 2009 Ethics & Workplace Survey results
    74% of employees surveyed say it’s easy to damage a
    company’s reputation on social media.
  • Fifty-eight percent of executives agree that reputational risk and social networking should be a board room issue, but only 15% say it actually is.
  • Deloitte.
  • Conclusions
    We are producers not just consumers
    When to impose structure or when to allow it to emerge
    ESSPs offer manageable risks for greater innovation, collaboration, and efficiency
    Need for policies regarding Social Media
  • Work Cited
    Howe, Jeff. Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business: New York, 2008. Print.
    Lank, Elizabeth. Collaborative Advantage: How Organizations Win by Working Together. New York: Palgrave Macmillan, 2006. Print.
    McAfee, Andrew. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston: Harvard Business Press, 2009. Print.
    Ross, Rob, and Andrew Parker. The Hidden Power of Social Networks. Boston: Harvard Business School Publishing Corperation, 2004. 20-22. Print.
    Shirky, Clay. Here Comes Everybody: The Power of Organizing without Organizations. New York: The Penguin Press, 2008. Print.
    Weinbery, Tamara. The New Community Rules: Marketing on the Social Web. California: O'Reilly Media, 2009. Print.
  • www.compliancebuilding.com
  • Contact
    Benjamin Gentry
    Email: gentrybrg@gmail.com
    Blog: www.thesocionomicaffect.wordpress.com
    Please view and comment on my presentation on Slideshare