Your SlideShare is downloading. ×
SEOToolbox - Tools aside from Google's Tools for SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SEOToolbox - Tools aside from Google's Tools for SEO

2,745
views

Published on

Presentation by Benj Arriola at SEMCon 2011

Presentation by Benj Arriola at SEMCon 2011

Published in: Self Improvement

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,745
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SOAP – Simple Object Access ProtocolREST – Representational State TransferJSON – JavaScript Object Notation
  • Transcript

    • 1. Benj ArriolaInternet Marketing Inc.
    • 2. Remember these when looking at the tools MadePartially for SEO Researchfor SEO Not for SEO UI API Web Production Analytics How you make it work for SEOImproved Efficiency  Increase Productivity / LessResource  More Profits
    • 3. Tools for Research: KeywordsSEMRush Real value in many tools Show you words you http://www.semrush.com/Spyfu is how you use it. for that are ranking you may not be http://www.spyfu.com/ Some ideas: of. awareMarketSamurai KeywordShows you a quick Silos/Categories http://www.marketsamurai.com/ Commonoverview of who Long Tail PatternsWordStream Keywordyour competitors Ideas http://www.wordstream.com/ are. Related WordsKeywordDiscovery Synonyms http://www.keyworddiscovery.com/ CompetitorWordTracker Supplementary http://www.wordtracker.com/ KEI – Keywordkeyword work Any Effectiveness research canSEOMoz Index for you. As long as it http://pro.seomoz.org/tools/keyword-difficulty gives search volume,SEOBook competition and http://tools.seobook.com/keyword-tools/seobook/ KEI.
    • 4. Tools for Research: KeywordsSEMRush Real value in many tools Show you words you http://www.semrush.com/Spyfu is how you use it. for that are ranking you may not be http://www.spyfu.com/ Some ideas: of. awareMarketSamurai KeywordShows you a quick Silos/Categories http://www.marketsamurai.com/ Commonoverview of who Long Tail PatternsWordStream Keywordyour competitors Ideas http://www.wordstream.com/ are. Related WordsKeywordDiscovery Synonyms http://www.keyworddiscovery.com/ CompetitorWordTracker Supplementary http://www.wordtracker.com/ KEI – Keywordkeyword work Any Effectiveness research canSEOMoz Index for you. As long as it http://pro.seomoz.org/tools/keyword-difficulty gives search volume,SEOBook competition and http://tools.seobook.com/keyword-tools/seobook/ KEI.
    • 5. Tools for Research: Social MediaSocial Mention TweetDeck http://www.socialmention.com/ Poorman’s Radian6 http://www.tweetdeck.com/Radian 6 HooteSuite http://www.radian6.com/ http://hootsuite.com/ industry The leader in theTrackur Seesmic http://www.trackur.com/ https://seesmic.com/Wildfire Cotweet http://monitor.wildfireapp.com/ https://www.cotweet.com/BlogPulse Good for finding blogs Plantcast http://www.blogpulse.com/ related to your industry http://plancast.com/FastBlogFinder SocialSeek http://www.fastblogfinder.com/ http://socialseek.com/SoloSEO Cocomment http://www.soloseo.com/tools/linkS http://www.cocomment.com/ earch.html SEOMoz Blogscape http://www.seomoz.org/labs/blogsc ape
    • 6. Tools for Research: LinksLink Insight Powerful at a relatively low price. http://www.adgooroo.com/products/link_insight.phpthe Gives you a good idea of links of your competitors.Link Research Tools And you can do SEO shadowing. http://www.linkresearchtools.com/ Gives you a good idea ofSEOMoz your link profile and see new opportunities. http://www.opensiteexplorer.org Good for link reclamation.MajesticSEO Good for finding https://www.majesticseo.com/ blogs, forums, where you can interact.SoloSEO http://www.soloseo.com/tools/linkSearch.html
    • 7. Tools for Research: CompetitorsSEOMoz DoubleClick AdPlanner http://www.seomoz.org/lab http://www.google.com/ad s/link-intersect planner/SEMRush Alexa http://www.semrush.com/ http://www.alexa.com/WebCEO (Link Partner Search) Compete.com http://www.webceo.com/ http://www.compete.com/Link Research Tools Quantcast http://www.linkresearchtool http://www.quantcast.com/ s.com/SEO Spyglass Nice colorful graphs to impress the client http://www.link- assistant.com/seo-spyglass/ All are useful and all work differently.
    • 8. Tools for Analysis: Analytics & DiagnosticsWeb Analytics OnPage Diagnostic Google Analytics WooRank WebTrends IPs don’t get banned. Website Grader Omniture Graphs results over time. SEOMoz Piwik SEO Web CrawlerAttribution Analytics Yoast SEO Wordpress PluginRanking Reports Website Auditor RavenTools Xenu I use for tracking specific Good website crawler. AuthorityLabs Google country version UX Find deadlinks, 302s, 500 Web Position rankings. CrazyEgg errors. WebCEO Loop11 IBP UserTesting.com Rank Tracker Business Intelligence Tools SEOBook Rank Checker QlikViewComprehensive SEO Reporting Spago BrightEdge RapidMiner SEOClarity BIRT Project Find relationships Over use can get your Jasper Reports between data. HubSpot IP banned in accessing Google Pentaho
    • 9. Tools for Production: Design/DevelopmentWeb Font Cufon, sIFR, CSS3JS Frameworks Prototype, JQuery, Ext.jsX-Browser compatibility BrowserShotsPage Speed YSlow PluginInternal Search SphiderIIS/ASP/.Net Redirecting/URL Rewriting issues Helicon Tech ISAPI_Rewrite3
    • 10. Tools for Production: ORMSocial MentionRadian6 Monitoring ToolsPiplKnowEm Social Media AccountsUserNameCheckCheckUserNames
    • 11. Tools for Production: Social MediaPing.fm Multiple Posting ToolsHellotxt.comHootesuiteTweetDeck
    • 12. Tools for Production: eCommerceOn all common shopping carts, usuallysomeone, somewhere, a plugin / addon /extention / module was created already for SEOpurposes.Search for them first before making anymodification.
    • 13. The API ChallengeAPI UI Needs more resources: Does not need much resources. Programmers/Developers Can work on a project right away. Individual projects may be more Strategist/Analyst time consuming since not all tools Takes Time to Develop are integrated. Creates your own intellectual Good knowledge of Excel, databases and business property. intelligence tools can help speed Increases the value of your up the process. services. There are many 3rd party tools that connect to the APIs already that Improves productivity. are not that expensive, so there is no need to make your own.
    • 14. Summary MadePartially for SEO Researchfor SEO Not for SEO UI API Web Production Analytics How you make it work for SEOImproved Efficiency  Increase Productivity / LessResource  More Profits
    • 15. Summary MadePartially for SEO Researchfor SEO Not for SEO UI API Web Thank you. Production Analytics How you make it work for SEO Questions?Improved Efficiency  Increase Productivity / LessResource  More Profits