SEO.org.ph - Bataan Botcamp October 2010
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SEO.org.ph - Bataan Botcamp October 2010

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Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides ...

Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)

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SEO.org.ph - Bataan Botcamp October 2010 Presentation Transcript

  • 1. Blogging & Social Media SEO Strategy
    Blogging efforts that help your overall SEO strategy
  • 2. Agenda
    My Brief History
    Learning SEO
    SEO Knowledge & Skills
    The SEO Advantage
    Blogging SEO Advantages
    The Social Media Connection
    Blog Strategy
    Best Practices
    Viral Content
    Summary
  • 3. My Brief History
    Chemist – Industry
    Chemist – Academe
    Teaching/Student
    Business
    Selling Computers
    Web Design / Development
    Employee w/Sidelines
    Web Design / Development
    SEO
  • 4. Learning SEO
    “Angpinakamagandangpuhunansabuhay ay angiyongnalalaman”- Sabingnanayko.
    “Everyday is continuous learning”- Sabingtatayko
  • 5. SEO Knowledge & Skills
  • 6. The SEO Advantage
    Traditional (Tri-Media)
    TV
    Radio
    Print
    Internet Marketing
    Email Marketing
    Banner Advertising
    Search Marketing
    SEO
    PPC
    In Tri-Media, you rely on demographic data to find your target market.
    In SEO, the customers are looking for your product or service.
  • 7. Blogging SEO Advantages
    New Fresh Content
    Link Bait Opportunities
    Content Syndication
    Opportunity for deep linking to main website pages
    Many blog platforms are nearly good with less work on on-page SEO out of the box
    “Wordpress is not an SEO magic bullet… but sometimes that’s how it seems to be.” - Benj Arriola
  • 8. The Social Media Connection
    Links from Social Media
    Often nofollow
    Sometimes uses AJAX
    Behind a login page
    But there are still some that are SEF.
    Larger network of people
    Interconnected
    Something in Common
    Personal Referral
  • 9. The Social Media Connection
    Connection map called the social media broadcast system – by Catfish Comstock
  • 10. The Social Media Connection
    Readers
    Blogs
    Website
    Links
    Visits/Links
    Ranking
    Ranking
    Visits/Links
    Ranking
    Ranking
    Customer
    Customers
    Links
    Join/RSS
    Links
    RSS
    Visits/Links
    Customers
    Votes/Likes
    Links
    Announce Update
    Users
    Search Engines
    Users
    Social Networks
    Connections
    Feeds
    Hub Sites
    Social Voting
    MicroBlogs/Status
  • 11. The Social Media Connection
    Links from Social Media
    Often nofollow
    Sometimes uses AJAX
    Behind a login page
    But there are still some that are SEF.
    Larger network of people
    Interconnected
    Something in Common
    Personal Referral
    Social Media Sites:
    • More Links for Direct Traffic
    • 12. More Links SEO
    • 13. More People for the Links for both Direct Traffic and SEO.
  • Blog Strategy
    Blogging Best Practices
    & Viral Content Information
  • 14. Blogging Best Practices
    Blog Strategy
  • 15. Blogging
    A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
    wikipedia.org
    It’s personal, there is an identity behind the voice. Unlike an Article or Press Release
  • 16. Good Titles Invite People to Read
    First thing that calls attention in search results and in social bookmarking entries are the titles.
    A good or bad title can make or break the decision to click and read the rest of the blog post.
    Boring Title/Topic:
    We Sell Computers
    More Interesting Titles/Topic:
    • Top 5 Business Benefits From Mobile Computing
    • 17. Save $1,000s of Long Term Cost Running Business Computing Tools
  • Inverted Pyramid Content
    In today’s busy world, blog readers want to know the conclusion right away.
    The conclusion can be a deciding factor to read details or not if it sparks the readers interest.
    When on the go, people tend to bookmark, save and read later. And is even more emphasized in mobile applications.
  • 18. Use Headings & Subheadings
    Blog readers scan before they read.
    Having no headings / subheadings or numbered / bullet list is straining on the eyes and would often skip large portions of text.
  • 19. Avoid the Great Wall of Text
    A picture is worth a thousand words.
    Use all types of imagery, charts, graphs, related photos, comics, metaphor images, etc.
    Good Practice: have at least 1 image per blog post.
    No Images
    Diabetes.Blog.com
    w/ Images
    DiabetesMine.com
  • 20. The Hanging Thought
    Good use of the “read more” link.
    Main SEO advantage is minimizing duplicate content.
    Creatively entice readers to click on the read more link.
    Intriguing hanging thoughts can trigger the clickthroughs.
  • 21. Consider Pagination When Needed
    Consider Pagination in super long blog post.
    For a very long blog post, people may feel lazy seeing a very long page.
    Using pagination gets people to read up to the end, and starts going to the next page without noticing they are reading a lot.
  • 22. Viral Content
    Blog Strategy
    “It’s so good, you just want to tell someone about it.”
    - Benj Arriola
  • 23. Good Content
    SEO
    Text Heavy, Descriptive, Keyword Rich.
    Article, Blog Post, Product Descriptions
    Think in Keywords
    Viral Content
    Article/Blog Post
    Image
    Video
    Downloads
  • 24. Content Suggestions
    Target Emotions:Funny, inspiring, interesting, bizarre, good information, good research, new discovery.
    Topic Examples:
    Solving a problem, giving a solution
    Controversial post, conflicting ideas
    Always present both sides
    If you are on one side, state that it is only your opinion only and you can be wrong
    Invite readers to state their views
    Top list, trivia
    Anything that gives more money or saves money
    “Things not to do”, “how to not do” list.
    Inspirational / Motivational
  • 25. Be Interactive
    Get user opinion. Invite feedback. End with a question.
    Reply to comments
    Enable comment discussions
    Enable comment avatars
    Plug-in for comment updates
    Keep comments spam free
    Invite to Subscribe to Feeds
  • 26. Viral Suggestions
    Email a Friend
    Social Bookmarking Links
    Social Bookmarking Status Badge
    Embed Codes, Link Codes, Support/Fan Badges
    RSS Reader Links
  • 27. Summary
    My Brief History
    Learning SEO
    SEO Knowledge & Skills
    The SEO Advantage
    Blogging SEO Advantages
    The Social Media Connection
    Blog Strategy
    Best Practices
    Viral Content
  • 28. I want to start now!
    What do I do to start?
    Just do it.Start blogging without knowing how to do it well. And learn in the progress.
    Sign up on AdsenseUse with causion. Follow the rules. Do not click on your ads or find ways for other people to click on your ads.
    Learn SEO, Affiliate Marketing, Link Selling, CPA along the way.
    It is hard to get traffic to earn money. It is easy to earn money, when you have the traffic.Try blogging and getting attention, getting popular and learn how to make money along the way.
  • 29. Thank You
    Questions?