Blogging & Social Media SEO Strategy<br />Blogging efforts that help your overall SEO strategy<br />
Agenda<br />My Brief History<br />Learning SEO<br />SEO Knowledge & Skills<br />The SEO Advantage<br />Blogging SEO Advant...
My Brief History<br />Chemist – Industry<br />Chemist – Academe<br />Teaching/Student <br />Business<br />Selling Computer...
Learning SEO<br />“Angpinakamagandangpuhunansabuhay ay angiyongnalalaman”- Sabingnanayko.<br />“Everyday is continuous lea...
SEO Knowledge & Skills<br />
The SEO Advantage<br />Traditional (Tri-Media)<br />TV<br />Radio<br />Print<br />Internet Marketing<br />Email Marketing<...
Blogging SEO Advantages<br />New Fresh Content<br />Link Bait Opportunities<br />Content Syndication<br />Opportunity for ...
The Social Media Connection<br />Links from Social Media<br />Often nofollow<br />Sometimes uses AJAX<br />Behind a login ...
The Social Media Connection<br />Connection map called the social media broadcast system – by Catfish Comstock<br />
The Social Media Connection<br />Readers<br />Blogs<br />Website<br />Links<br />Visits/Links<br />Ranking<br />Ranking<br...
The Social Media Connection<br />Links from Social Media<br />Often nofollow<br />Sometimes uses AJAX<br />Behind a login ...
More Links SEO
More People for the Links for both Direct Traffic and SEO.</li></li></ul><li>Blog Strategy<br />Blogging Best Practices<br...
Blogging Best Practices<br />Blog Strategy<br />
Blogging<br />A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually ma...
Good Titles Invite People to Read<br />First thing that calls attention in search results and in social bookmarking entrie...
Save $1,000s of Long Term Cost Running Business Computing Tools</li></li></ul><li>Inverted Pyramid Content<br />In today’s...
Use Headings & Subheadings<br />Blog readers scan before they read.<br />Having no headings / subheadings or numbered / bu...
Avoid the Great Wall of Text<br />A picture is worth a thousand words.<br />Use all types of imagery, charts, graphs, rela...
The Hanging Thought<br />Good use of the “read more” link.<br />Main SEO advantage is minimizing duplicate content.<br />C...
Consider Pagination When Needed<br />Consider Pagination in super long blog post.<br />For a very long blog post, people m...
Viral Content<br />Blog Strategy<br />“It’s so good, you just want to tell someone about it.”<br />- Benj Arriola<br />
Good Content<br />SEO<br />Text Heavy, Descriptive, Keyword Rich.<br />Article, Blog Post, Product Descriptions<br />Think...
Content Suggestions<br />Target Emotions:Funny, inspiring, interesting, bizarre, good information, good research, new disc...
Be Interactive<br />Get user opinion. Invite feedback. End with a question.<br />Reply to comments<br />Enable comment dis...
Viral Suggestions<br />Email a Friend<br />Social Bookmarking Links<br />Social Bookmarking Status Badge<br />Embed Codes,...
Summary<br />My Brief History<br />Learning SEO<br />SEO Knowledge & Skills<br />The SEO Advantage<br />Blogging SEO Advan...
I want to start now!<br />What do I do to start?<br />Just do it.Start blogging without knowing how to do it well. And lea...
Upcoming SlideShare
Loading in...5
×

SEO.org.ph - Bataan Botcamp October 2010

862

Published on

Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
862
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SEO.org.ph - Bataan Botcamp October 2010

  1. 1. Blogging & Social Media SEO Strategy<br />Blogging efforts that help your overall SEO strategy<br />
  2. 2. Agenda<br />My Brief History<br />Learning SEO<br />SEO Knowledge & Skills<br />The SEO Advantage<br />Blogging SEO Advantages<br />The Social Media Connection<br />Blog Strategy<br />Best Practices<br />Viral Content<br />Summary<br />
  3. 3. My Brief History<br />Chemist – Industry<br />Chemist – Academe<br />Teaching/Student <br />Business<br />Selling Computers<br />Web Design / Development<br />Employee w/Sidelines<br />Web Design / Development<br />SEO<br />
  4. 4. Learning SEO<br />“Angpinakamagandangpuhunansabuhay ay angiyongnalalaman”- Sabingnanayko.<br />“Everyday is continuous learning”- Sabingtatayko<br />
  5. 5. SEO Knowledge & Skills<br />
  6. 6. The SEO Advantage<br />Traditional (Tri-Media)<br />TV<br />Radio<br />Print<br />Internet Marketing<br />Email Marketing<br />Banner Advertising<br />Search Marketing<br />SEO<br />PPC<br />In Tri-Media, you rely on demographic data to find your target market.<br />In SEO, the customers are looking for your product or service.<br />
  7. 7. Blogging SEO Advantages<br />New Fresh Content<br />Link Bait Opportunities<br />Content Syndication<br />Opportunity for deep linking to main website pages<br />Many blog platforms are nearly good with less work on on-page SEO out of the box<br />“Wordpress is not an SEO magic bullet… but sometimes that’s how it seems to be.” - Benj Arriola <br />
  8. 8. The Social Media Connection<br />Links from Social Media<br />Often nofollow<br />Sometimes uses AJAX<br />Behind a login page<br />But there are still some that are SEF.<br />Larger network of people<br />Interconnected<br />Something in Common<br />Personal Referral<br />
  9. 9. The Social Media Connection<br />Connection map called the social media broadcast system – by Catfish Comstock<br />
  10. 10. The Social Media Connection<br />Readers<br />Blogs<br />Website<br />Links<br />Visits/Links<br />Ranking<br />Ranking<br />Visits/Links<br />Ranking<br />Ranking<br />Customer<br />Customers<br />Links<br />Join/RSS<br />Links<br />RSS<br />Visits/Links<br />Customers<br />Votes/Likes<br />Links<br />Announce Update<br />Users<br />Search Engines<br />Users<br />Social Networks<br />Connections<br />Feeds<br />Hub Sites<br />Social Voting<br />MicroBlogs/Status<br />
  11. 11. The Social Media Connection<br />Links from Social Media<br />Often nofollow<br />Sometimes uses AJAX<br />Behind a login page<br />But there are still some that are SEF.<br />Larger network of people<br />Interconnected<br />Something in Common<br />Personal Referral<br />Social Media Sites:<br /><ul><li>More Links for Direct Traffic
  12. 12. More Links SEO
  13. 13. More People for the Links for both Direct Traffic and SEO.</li></li></ul><li>Blog Strategy<br />Blogging Best Practices<br />& Viral Content Information<br />
  14. 14. Blogging Best Practices<br />Blog Strategy<br />
  15. 15. Blogging<br />A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.<br /> wikipedia.org<br />It’s personal, there is an identity behind the voice. Unlike an Article or Press Release<br />
  16. 16. Good Titles Invite People to Read<br />First thing that calls attention in search results and in social bookmarking entries are the titles.<br />A good or bad title can make or break the decision to click and read the rest of the blog post.<br />Boring Title/Topic:<br />We Sell Computers<br />More Interesting Titles/Topic:<br /><ul><li>Top 5 Business Benefits From Mobile Computing
  17. 17. Save $1,000s of Long Term Cost Running Business Computing Tools</li></li></ul><li>Inverted Pyramid Content<br />In today’s busy world, blog readers want to know the conclusion right away.<br />The conclusion can be a deciding factor to read details or not if it sparks the readers interest.<br />When on the go, people tend to bookmark, save and read later. And is even more emphasized in mobile applications.<br />
  18. 18. Use Headings & Subheadings<br />Blog readers scan before they read.<br />Having no headings / subheadings or numbered / bullet list is straining on the eyes and would often skip large portions of text.<br />
  19. 19. Avoid the Great Wall of Text<br />A picture is worth a thousand words.<br />Use all types of imagery, charts, graphs, related photos, comics, metaphor images, etc.<br />Good Practice: have at least 1 image per blog post.<br />No Images<br />Diabetes.Blog.com<br />w/ Images<br />DiabetesMine.com<br />
  20. 20. The Hanging Thought<br />Good use of the “read more” link.<br />Main SEO advantage is minimizing duplicate content.<br />Creatively entice readers to click on the read more link.<br />Intriguing hanging thoughts can trigger the clickthroughs.<br />
  21. 21. Consider Pagination When Needed<br />Consider Pagination in super long blog post.<br />For a very long blog post, people may feel lazy seeing a very long page.<br />Using pagination gets people to read up to the end, and starts going to the next page without noticing they are reading a lot.<br />
  22. 22. Viral Content<br />Blog Strategy<br />“It’s so good, you just want to tell someone about it.”<br />- Benj Arriola<br />
  23. 23. Good Content<br />SEO<br />Text Heavy, Descriptive, Keyword Rich.<br />Article, Blog Post, Product Descriptions<br />Think in Keywords<br />Viral Content<br />Article/Blog Post<br />Image<br />Video<br />Downloads<br />
  24. 24. Content Suggestions<br />Target Emotions:Funny, inspiring, interesting, bizarre, good information, good research, new discovery.<br />Topic Examples:<br />Solving a problem, giving a solution<br />Controversial post, conflicting ideas<br />Always present both sides<br />If you are on one side, state that it is only your opinion only and you can be wrong<br />Invite readers to state their views<br />Top list, trivia<br />Anything that gives more money or saves money<br />“Things not to do”, “how to not do” list.<br />Inspirational / Motivational<br />
  25. 25. Be Interactive<br />Get user opinion. Invite feedback. End with a question.<br />Reply to comments<br />Enable comment discussions<br />Enable comment avatars<br />Plug-in for comment updates<br />Keep comments spam free<br />Invite to Subscribe to Feeds<br />
  26. 26. Viral Suggestions<br />Email a Friend<br />Social Bookmarking Links<br />Social Bookmarking Status Badge<br />Embed Codes, Link Codes, Support/Fan Badges<br />RSS Reader Links<br />
  27. 27. Summary<br />My Brief History<br />Learning SEO<br />SEO Knowledge & Skills<br />The SEO Advantage<br />Blogging SEO Advantages<br />The Social Media Connection<br />Blog Strategy<br />Best Practices<br />Viral Content<br />
  28. 28. I want to start now!<br />What do I do to start?<br />Just do it.Start blogging without knowing how to do it well. And learn in the progress.<br />Sign up on AdsenseUse with causion. Follow the rules. Do not click on your ads or find ways for other people to click on your ads.<br />Learn SEO, Affiliate Marketing, Link Selling, CPA along the way.<br />It is hard to get traffic to earn money. It is easy to earn money, when you have the traffic.Try blogging and getting attention, getting popular and learn how to make money along the way.<br />
  29. 29. Thank You<br />Questions?<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×