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SEO.org.ph - Bataan Botcamp October 2010
 

SEO.org.ph - Bataan Botcamp October 2010

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Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides ...

Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)

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    SEO.org.ph - Bataan Botcamp October 2010 SEO.org.ph - Bataan Botcamp October 2010 Presentation Transcript

    • Blogging & Social Media SEO Strategy
      Blogging efforts that help your overall SEO strategy
    • Agenda
      My Brief History
      Learning SEO
      SEO Knowledge & Skills
      The SEO Advantage
      Blogging SEO Advantages
      The Social Media Connection
      Blog Strategy
      Best Practices
      Viral Content
      Summary
    • My Brief History
      Chemist – Industry
      Chemist – Academe
      Teaching/Student
      Business
      Selling Computers
      Web Design / Development
      Employee w/Sidelines
      Web Design / Development
      SEO
    • Learning SEO
      “Angpinakamagandangpuhunansabuhay ay angiyongnalalaman”- Sabingnanayko.
      “Everyday is continuous learning”- Sabingtatayko
    • SEO Knowledge & Skills
    • The SEO Advantage
      Traditional (Tri-Media)
      TV
      Radio
      Print
      Internet Marketing
      Email Marketing
      Banner Advertising
      Search Marketing
      SEO
      PPC
      In Tri-Media, you rely on demographic data to find your target market.
      In SEO, the customers are looking for your product or service.
    • Blogging SEO Advantages
      New Fresh Content
      Link Bait Opportunities
      Content Syndication
      Opportunity for deep linking to main website pages
      Many blog platforms are nearly good with less work on on-page SEO out of the box
      “Wordpress is not an SEO magic bullet… but sometimes that’s how it seems to be.” - Benj Arriola
    • The Social Media Connection
      Links from Social Media
      Often nofollow
      Sometimes uses AJAX
      Behind a login page
      But there are still some that are SEF.
      Larger network of people
      Interconnected
      Something in Common
      Personal Referral
    • The Social Media Connection
      Connection map called the social media broadcast system – by Catfish Comstock
    • The Social Media Connection
      Readers
      Blogs
      Website
      Links
      Visits/Links
      Ranking
      Ranking
      Visits/Links
      Ranking
      Ranking
      Customer
      Customers
      Links
      Join/RSS
      Links
      RSS
      Visits/Links
      Customers
      Votes/Likes
      Links
      Announce Update
      Users
      Search Engines
      Users
      Social Networks
      Connections
      Feeds
      Hub Sites
      Social Voting
      MicroBlogs/Status
    • The Social Media Connection
      Links from Social Media
      Often nofollow
      Sometimes uses AJAX
      Behind a login page
      But there are still some that are SEF.
      Larger network of people
      Interconnected
      Something in Common
      Personal Referral
      Social Media Sites:
      • More Links for Direct Traffic
      • More Links SEO
      • More People for the Links for both Direct Traffic and SEO.
    • Blog Strategy
      Blogging Best Practices
      & Viral Content Information
    • Blogging Best Practices
      Blog Strategy
    • Blogging
      A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
      wikipedia.org
      It’s personal, there is an identity behind the voice. Unlike an Article or Press Release
    • Good Titles Invite People to Read
      First thing that calls attention in search results and in social bookmarking entries are the titles.
      A good or bad title can make or break the decision to click and read the rest of the blog post.
      Boring Title/Topic:
      We Sell Computers
      More Interesting Titles/Topic:
      • Top 5 Business Benefits From Mobile Computing
      • Save $1,000s of Long Term Cost Running Business Computing Tools
    • Inverted Pyramid Content
      In today’s busy world, blog readers want to know the conclusion right away.
      The conclusion can be a deciding factor to read details or not if it sparks the readers interest.
      When on the go, people tend to bookmark, save and read later. And is even more emphasized in mobile applications.
    • Use Headings & Subheadings
      Blog readers scan before they read.
      Having no headings / subheadings or numbered / bullet list is straining on the eyes and would often skip large portions of text.
    • Avoid the Great Wall of Text
      A picture is worth a thousand words.
      Use all types of imagery, charts, graphs, related photos, comics, metaphor images, etc.
      Good Practice: have at least 1 image per blog post.
      No Images
      Diabetes.Blog.com
      w/ Images
      DiabetesMine.com
    • The Hanging Thought
      Good use of the “read more” link.
      Main SEO advantage is minimizing duplicate content.
      Creatively entice readers to click on the read more link.
      Intriguing hanging thoughts can trigger the clickthroughs.
    • Consider Pagination When Needed
      Consider Pagination in super long blog post.
      For a very long blog post, people may feel lazy seeing a very long page.
      Using pagination gets people to read up to the end, and starts going to the next page without noticing they are reading a lot.
    • Viral Content
      Blog Strategy
      “It’s so good, you just want to tell someone about it.”
      - Benj Arriola
    • Good Content
      SEO
      Text Heavy, Descriptive, Keyword Rich.
      Article, Blog Post, Product Descriptions
      Think in Keywords
      Viral Content
      Article/Blog Post
      Image
      Video
      Downloads
    • Content Suggestions
      Target Emotions:Funny, inspiring, interesting, bizarre, good information, good research, new discovery.
      Topic Examples:
      Solving a problem, giving a solution
      Controversial post, conflicting ideas
      Always present both sides
      If you are on one side, state that it is only your opinion only and you can be wrong
      Invite readers to state their views
      Top list, trivia
      Anything that gives more money or saves money
      “Things not to do”, “how to not do” list.
      Inspirational / Motivational
    • Be Interactive
      Get user opinion. Invite feedback. End with a question.
      Reply to comments
      Enable comment discussions
      Enable comment avatars
      Plug-in for comment updates
      Keep comments spam free
      Invite to Subscribe to Feeds
    • Viral Suggestions
      Email a Friend
      Social Bookmarking Links
      Social Bookmarking Status Badge
      Embed Codes, Link Codes, Support/Fan Badges
      RSS Reader Links
    • Summary
      My Brief History
      Learning SEO
      SEO Knowledge & Skills
      The SEO Advantage
      Blogging SEO Advantages
      The Social Media Connection
      Blog Strategy
      Best Practices
      Viral Content
    • I want to start now!
      What do I do to start?
      Just do it.Start blogging without knowing how to do it well. And learn in the progress.
      Sign up on AdsenseUse with causion. Follow the rules. Do not click on your ads or find ways for other people to click on your ads.
      Learn SEO, Affiliate Marketing, Link Selling, CPA along the way.
      It is hard to get traffic to earn money. It is easy to earn money, when you have the traffic.Try blogging and getting attention, getting popular and learn how to make money along the way.
    • Thank You
      Questions?