Integrated
Action
Path to
Conversion
Page
Search Intent
Intent
Content
Marketing Pages
Appropriate
Page
Order
Page
Shares
...
#SEOChat 5/15/2015
Just sharing my thoughts in a quick video…
thanks!
I had fun, thanks @jasonbullock for the
invite. I wa...
SEO and the Conversion Funnel
Upcoming SlideShare
Loading in...5
×

SEO and the Conversion Funnel

1,774

Published on

Just sharing my thoughts in realtime for the #SEOchat twitter chat on 5/25/2014

Published in: Marketing
1 Comment
5 Likes
Statistics
Notes
  • Excellent! Thank you! From Mexico City :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,774
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
16
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

SEO and the Conversion Funnel

  1. 1. Search Engine Optimization Non-Branded Keywords Social Media Youtube Video Content Marketing Pay Per Click Search Engine Optimization Social Media Website Pay Per Click Display Advertising Landing Page Retargeting Branded Search Email Marketing CREATIVE CRO • Differs in Search Intent • Differs in Optimization • Keyword Research • Keyword Mapping • Content Optimization • Content Marketing Search Intent & the Conversion Funnel
  2. 2. Integrated Action Path to Conversion Page Search Intent Intent Content Marketing Pages Appropriate Page Order Page Shares Conversion Links Introduce Path to Conversion • Unique Selling Proposition • Product Comparison • Live or Scheduled Demo • Promo / Specials • Time Sensitive • Whitepaper Download Introducers Influencers ClosersInformation Navigation Buy
  3. 3. #SEOChat 5/15/2015 Just sharing my thoughts in a quick video… thanks! I had fun, thanks @jasonbullock for the invite. I was recording, rendering and publishing in real time while chatting! Benj Arriola @benjArriola

×