SEO and the Conversion Funnel

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Just sharing my thoughts in realtime for the #SEOchat twitter chat on 5/25/2014

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SEO and the Conversion Funnel

  1. 1. Search Engine Optimization Non-Branded Keywords Social Media Youtube Video Content Marketing Pay Per Click Search Engine Optimization Social Media Website Pay Per Click Display Advertising Landing Page Retargeting Branded Search Email Marketing CREATIVE CRO • Differs in Search Intent • Differs in Optimization • Keyword Research • Keyword Mapping • Content Optimization • Content Marketing Search Intent & the Conversion Funnel
  2. 2. Integrated Action Path to Conversion Page Search Intent Intent Content Marketing Pages Appropriate Page Order Page Shares Conversion Links Introduce Path to Conversion • Unique Selling Proposition • Product Comparison • Live or Scheduled Demo • Promo / Specials • Time Sensitive • Whitepaper Download Introducers Influencers ClosersInformation Navigation Buy
  3. 3. #SEOChat 5/15/2015 Just sharing my thoughts in a quick video… thanks! I had fun, thanks @jasonbullock for the invite. I was recording, rendering and publishing in real time while chatting! Benj Arriola @benjArriola

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