Trend- and user driven innovation
”It is not the strongest of the species that
survive, nor the most intelligent, but the
one most responsive to change.”
  ...
Markedet opplever en akselererende endringstakt




 1940 -1970      1970 -1990     1990 -
What is a ‘trend’?
Main Entry: trend
Function: noun
Date: 1777

1 : 
a line of general direction or movement <the trend of...
Society and culture changes
on many levels

Type of society


Mega Trend



Consumer Trend



Fads & Fashion
Both individuals,
organisations and
 companies are
  influenced by              Driving forces and
    Culture and society...
Both individuals,
organisations and
 companies are
                               Driving forces 
  influenced by         ...
Individual                   Online


             Educated

                        Urban
More
                Older


  ...
...and their longings
and aspirations are
     changing…
                              Driving forces and
        Culture ...
We suggest you
work with trends
and insight in a
  structured
                             Driving forces and
        Cult...
9%




                     34%




               34%

       13.5%




2.5%




                                Rogers, ...
Consequences
Opportunities
New solutions



                                           Consumer trend and tendencies
     ...
Innovate by using trends




                         +      =
 All new ideas are made by
                                ...
Time poor consumers seek quick
solutions for wellbeing




Trend: Speed Wellness            15
2007          var året da…




© Bengal as
2008          var året da…




© Bengal as
09

© Bengal as
Konversasjon er fremtiden:
Innhold, Kommunikasjon, Involvering, Kreativitet
Staycation eller Vacation
WhosHere iPhone app that knows where you
                                 are, shows you other users nearby, and lets
    ...
Springwise’s latest findings
http://www.youtube.com/watch?v=ob_vNlHnDaY
Bengal tror fremdeles på den kunnskapsrike og bevisste og
                deltakende forbruker i 2009;




1.    Deler noe...
Anna Gilpin
     NETT: www.bengal.as
BLOG: www.bengal.blogg.no/blogg/
TWITTER: www.twitter.com/annanip
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Trends, Travel, Consumer, Behaviour

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Reiseliv Ck

  1. 1. Trend- and user driven innovation
  2. 2. ”It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin
  3. 3. Markedet opplever en akselererende endringstakt 1940 -1970 1970 -1990 1990 -
  4. 4. What is a ‘trend’? Main Entry: trend Function: noun Date: 1777 1 : a line of general direction or movement <the trend of the coast turned toward the west> 2 a : a prevailing tendency or inclination : DRIFT b : a general movement : SWING <the trend toward suburban living> c : a current style or preference : VOGUE <new fashion trends> d : a line of development : APPROACH 3 : the general movement in the course of time of a statistically detectable change; also : a statistical curve reflecting such a change synonym see TENDENCY © Merriam Webster 5
  5. 5. Society and culture changes on many levels Type of society Mega Trend Consumer Trend Fads & Fashion
  6. 6. Both individuals, organisations and companies are influenced by Driving forces and Culture and society Mega Trends driving forces Politics and Technology and legislation Science Market and Environment and category resources Demography and Economy population
  7. 7. Both individuals, organisations and companies are Driving forces influenced by and Culture and society driving forces Mega Trends Technology and Science Politics and legislation Environment and resources Market and category Economy Demography and population
  8. 8. Individual Online Educated Urban More Older International
  9. 9. ...and their longings and aspirations are changing… Driving forces and Culture and society Mega Trends New possibilities Politics and Technology and legislation Science Market and Environment and category resources Demography and Economy population
  10. 10. We suggest you work with trends and insight in a structured Driving forces and Culture and society fashion… Mega Trends New possibilities Politics and Technology and legislation Science New solutions Market and Environment and category resources Demography and Economy …so you can population create new solutions for new needs.
  11. 11. 9% 34% 34% 13.5% 2.5% Rogers, E. M (1962)
  12. 12. Consequences Opportunities New solutions Consumer trend and tendencies Changes in consumer longings MegaTrend MegaTrend MegaTrend MegaTrend MegaTrend
  13. 13. Innovate by using trends + = All new ideas are made by Idea = p (K+I) connecting two existing ideas “Fredrik Härén” in a new way…
  14. 14. Time poor consumers seek quick solutions for wellbeing Trend: Speed Wellness 15
  15. 15. 2007 var året da… © Bengal as
  16. 16. 2008 var året da… © Bengal as
  17. 17. 09 © Bengal as
  18. 18. Konversasjon er fremtiden: Innhold, Kommunikasjon, Involvering, Kreativitet
  19. 19. Staycation eller Vacation
  20. 20. WhosHere iPhone app that knows where you are, shows you other users nearby, and lets you chat with them. Asking what they used ”WhosHere” for? My first response came from someone named Bridget, who, according to her profile, at least, was a 25 year-old woman with a proclivity for scarves. quot;To find sex, asshole,quot; she wrote. quot;I'm sorry? You mean it's for finding people to have sex with?quot; I zapped back. quot;Yes, I use it for that,quot; she wrote. quot;It's my birthday,quot; she added. quot;Happy birthday,quot; I offered. quot;Send me a nude pic for my birthday,quot; she replied.
  21. 21. Springwise’s latest findings
  22. 22. http://www.youtube.com/watch?v=ob_vNlHnDaY
  23. 23. Bengal tror fremdeles på den kunnskapsrike og bevisste og deltakende forbruker i 2009; 1.  Deler noe interessant gratis 2.  Tenke på å delta i dialogen 3.  Supernormal for å redusere økonomisk og sosial risiko 4.  Blikket innover mot seg selv og sine 5.  Levetidsbetraktninger er med i beregningen 6.  Kunnskap fra alternative kilder.
  24. 24. Anna Gilpin NETT: www.bengal.as BLOG: www.bengal.blogg.no/blogg/ TWITTER: www.twitter.com/annanip
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