Integral Value Creation - How to create value holistically

  • 214 views
Uploaded on

These are the support slides to a webinar I gave for UnLtd. in July 2013. …

These are the support slides to a webinar I gave for UnLtd. in July 2013.

The presentation explores a holistic perspective of value, one of the cornerstones of entrepreneurial activity, and how a deepened understanding of it can be helpful for entrepreneurs. Participants will learn how use the 'Integral Value Framework' to analyse existing offerings and how to use it creatively to improve current and come up with new services.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
214
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Integral Value Creation How to create value holistically
  • 2. Educator Cass Business School, ESCP Europe Managing partner Kontext Ltd. Director Institute of Integral Entrepreneurship Life Coach www: benediktfoit.com twitter: @benediktfoit
  • 3. Integral development of individuals, teams and ventures.
  • 4. Why are you here today?
  • 5. What is value?
  • 6. “A business model describes the rationale of how an organization creates, delivers, and captures value.” A. Osterwalder, Y. Pigneur
  • 7. Value = Profit Value is subjective Value is objective use value exchange value
  • 8. “Value is neither use, nor exchange; it is neither object-based, nor subject-based; it is neither my view, nor your view: It is all of these things.” - Tony Woodall (2003)
  • 9. “Value is dichotomous […], a potential energy field between us and objects we need.” -Shillito and DeMarle (1992)
  • 10. Value emerges from relationship.
  • 11. If value emerges from relationships, let’s ask: In what ways can a human being relate?
  • 12. Internal External Individual Collective To oneself (internally) “I” To oneself (externally) “IT” To others “WE” To the environment “ITS”
  • 13. Let’s transfer this insight to our value discussion…
  • 14. Internal External Individual Collective To oneself (internally) “I” To oneself (externally) “IT” To others “WE” To the environment “ITS”
  • 15. Internal External Individual Collective To oneself (internally) “I” To oneself (externally) “IT” To others “WE” To the environment “ITS” Value
  • 16. Internal External Individual Collective To oneself (internally) “I” Scientific To others “WE” To the environment “ITS” Value
  • 17. Internal External Individual Collective Psychological Scientific To others “WE” To the environment “ITS” Value
  • 18. Internal External Individual Collective Psychological Scientific To others “WE” Systemic Value
  • 19. Internal External Individual Collective Psychological Scientific Cultural Systemic Value
  • 20. example
  • 21. Talking Scientific dimension
  • 22. Scientific Dimension What ‘problem’ is being solved in the situation? What use do participants get out of the situation?
  • 23. Self-awareness Psychological dimension
  • 24. Psychological Dimension How do participants in the situation experience themselves?
  • 25. Sharing space Cultural dimension
  • 26. Cultural Dimension What do participants in the situation have in common? What do participants in the situation share?
  • 27. Affecting environment Systemic dimension
  • 28. Systemic Dimension How do participants affect the environment? How does the environment affect participants?
  • 29. The venturer’s challenge is thus to create, enable, and nourish, relationships.
  • 30. How to turn this insight into something actionable?
  • 31. Questions!
  • 32. Psychological Scientific Cultural Systemic Value
  • 33. Psychological Scientific Cultural Systemic Value How do you facilitate, enable, or innovate activities, processes, or systems?
  • 34. Relationships that facilitate, enable and innovate activities, processes, systems cc Wikimedia
  • 35. Psychological Scientific How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? Systemic Cultural
  • 36. Relationships that balance, enable, innovate interdependencies with bordering systems cc NASA GPV
  • 37. Psychological Scientific How do you facilitate, enable, and innovate shared experiences and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural
  • 38. Relationships that facilitate, enable, innovate shared experiences and feelings of belonging cc Wikimedia
  • 39. How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experiences and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  • 40. Relationships that facilitate, enable, innovate forms of expression and opportunities for personal growth cc petpave
  • 41. Why is this important for entrepreneurs?
  • 42. Most innovation and thinking about value focus on the scientific dimension. (innovation in products, services, activities, and processes)
  • 43. What can we achieve if we design for the other dimensions as well?
  • 44. Emphasis: Cultural Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  • 45. Betahaus
  • 46. Emphasis: Psychological Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  • 47. You Me Bum Bum Train
  • 48. Emphasis: Scientific Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  • 49. Facebook Timeline
  • 50. Emphasis: Systemic Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  • 51. Prinzessinengarten Berlin
  • 52. Are these dimensions really separable of one another?
  • 53. No.
  • 54. In fact, the point is quite the opposite. They are inseparable and always occur simultaneously in any given situation.
  • 55. Hence, the opportunity for entrepreneurs to begin to design for this consciously.
  • 56. So now I’m creating value integrally. ... what’s next?
  • 57. Ask: Is there a gap between the value you create and the value you communicate?
  • 58. Integral Entrepreneurship: the building blocks
  • 59. Questions? email: mail@benediktfoit.com twitter: @benediktfoit Want to learn more? My work: benediktfoit.com Course: bit.ly/new-venture-thinking