Integral Value Creation - How to create value holistically

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These are the support slides to a webinar I gave for UnLtd. in July 2013.

The presentation explores a holistic perspective of value, one of the cornerstones of entrepreneurial activity, and how a deepened understanding of it can be helpful for entrepreneurs. Participants will learn how use the 'Integral Value Framework' to analyse existing offerings and how to use it creatively to improve current and come up with new services.

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Integral Value Creation - How to create value holistically

  1. 1. Integral Value Creation How to create value holistically
  2. 2. Educator Cass Business School, ESCP Europe Managing partner Kontext Ltd. Director Institute of Integral Entrepreneurship Life Coach www: benediktfoit.com twitter: @benediktfoit
  3. 3. Integral development of individuals, teams and ventures.
  4. 4. Why are you here today?
  5. 5. What is value?
  6. 6. “A business model describes the rationale of how an organization creates, delivers, and captures value.” A. Osterwalder, Y. Pigneur
  7. 7. Value = Profit Value is subjective Value is objective use value exchange value
  8. 8. “Value is neither use, nor exchange; it is neither object-based, nor subject-based; it is neither my view, nor your view: It is all of these things.” - Tony Woodall (2003)
  9. 9. “Value is dichotomous […], a potential energy field between us and objects we need.” -Shillito and DeMarle (1992)
  10. 10. Value emerges from relationship.
  11. 11. If value emerges from relationships, let’s ask: In what ways can a human being relate?
  12. 12. Internal External Individual Collective To oneself (internally) “I” To oneself (externally) “IT” To others “WE” To the environment “ITS”
  13. 13. Let’s transfer this insight to our value discussion…
  14. 14. Internal External Individual Collective To oneself (internally) “I” To oneself (externally) “IT” To others “WE” To the environment “ITS”
  15. 15. Internal External Individual Collective To oneself (internally) “I” To oneself (externally) “IT” To others “WE” To the environment “ITS” Value
  16. 16. Internal External Individual Collective To oneself (internally) “I” Scientific To others “WE” To the environment “ITS” Value
  17. 17. Internal External Individual Collective Psychological Scientific To others “WE” To the environment “ITS” Value
  18. 18. Internal External Individual Collective Psychological Scientific To others “WE” Systemic Value
  19. 19. Internal External Individual Collective Psychological Scientific Cultural Systemic Value
  20. 20. example
  21. 21. Talking Scientific dimension
  22. 22. Scientific Dimension What ‘problem’ is being solved in the situation? What use do participants get out of the situation?
  23. 23. Self-awareness Psychological dimension
  24. 24. Psychological Dimension How do participants in the situation experience themselves?
  25. 25. Sharing space Cultural dimension
  26. 26. Cultural Dimension What do participants in the situation have in common? What do participants in the situation share?
  27. 27. Affecting environment Systemic dimension
  28. 28. Systemic Dimension How do participants affect the environment? How does the environment affect participants?
  29. 29. The venturer’s challenge is thus to create, enable, and nourish, relationships.
  30. 30. How to turn this insight into something actionable?
  31. 31. Questions!
  32. 32. Psychological Scientific Cultural Systemic Value
  33. 33. Psychological Scientific Cultural Systemic Value How do you facilitate, enable, or innovate activities, processes, or systems?
  34. 34. Relationships that facilitate, enable and innovate activities, processes, systems cc Wikimedia
  35. 35. Psychological Scientific How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? Systemic Cultural
  36. 36. Relationships that balance, enable, innovate interdependencies with bordering systems cc NASA GPV
  37. 37. Psychological Scientific How do you facilitate, enable, and innovate shared experiences and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural
  38. 38. Relationships that facilitate, enable, innovate shared experiences and feelings of belonging cc Wikimedia
  39. 39. How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experiences and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  40. 40. Relationships that facilitate, enable, innovate forms of expression and opportunities for personal growth cc petpave
  41. 41. Why is this important for entrepreneurs?
  42. 42. Most innovation and thinking about value focus on the scientific dimension. (innovation in products, services, activities, and processes)
  43. 43. What can we achieve if we design for the other dimensions as well?
  44. 44. Emphasis: Cultural Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  45. 45. Betahaus
  46. 46. Emphasis: Psychological Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  47. 47. You Me Bum Bum Train
  48. 48. Emphasis: Scientific Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  49. 49. Facebook Timeline
  50. 50. Emphasis: Systemic Value How do you facilitate, enable, or innovate new forms of expression and opportunities for personal growth? Scientific How do you facilitate, enable, and innovate shared experience and feelings of belonging? How do you balance, enable, or innovate interdependencies with bordering systems? Value How do you facilitate, enable, or innovate activities, processes, or systems? SystemicCultural Psychological
  51. 51. Prinzessinengarten Berlin
  52. 52. Are these dimensions really separable of one another?
  53. 53. No.
  54. 54. In fact, the point is quite the opposite. They are inseparable and always occur simultaneously in any given situation.
  55. 55. Hence, the opportunity for entrepreneurs to begin to design for this consciously.
  56. 56. So now I’m creating value integrally. ... what’s next?
  57. 57. Ask: Is there a gap between the value you create and the value you communicate?
  58. 58. Integral Entrepreneurship: the building blocks
  59. 59. Questions? email: mail@benediktfoit.com twitter: @benediktfoit Want to learn more? My work: benediktfoit.com Course: bit.ly/new-venture-thinking

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