Introduction to Google Analytics Premium: SEMPO Hyderabad 2014

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An overview of the Google Analytics Premium platform, inclusive of a comparison between Site Catalyst and Premium. This was presented to SEMPO in Hyderabad on the 5th of June 2014.

Published in: Marketing, Technology, Business

Introduction to Google Analytics Premium: SEMPO Hyderabad 2014

  1. 1. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Communicate 2 ANALYTICS GA PREMIUM
  2. 2. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Launched into India May 26th 2014
  3. 3. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance
  4. 4. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance ALL MEDIA IS GOING DIGITAL1.
  5. 5. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance ADS ARE BROUGHT ONE IMPRESSION AT ATIME2.
  6. 6. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Your Data Data from partners WHERETO GO FOR ANSWERS?
  7. 7. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance How do we bring it together? How do we make sense of it? How do we get it to decision makers? How do they action the insights? QUESTIONS?
  8. 8. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance ONE DIGITAL STACK Seamless integration of Google’s execution layer and your data layers
  9. 9. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance PREMIUM IS BUILT OF AN AMAZING PLATFORM Why change a brilliant UI which has been honed and refined?
  10. 10. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance BUTWITH MORE OFWHATYOU NEED
  11. 11. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance MORE HORSEPOWER
  12. 12. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance TV ATTRIBUTION
  13. 13. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance TV ATTRIBUTION
  14. 14. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance TV ATTRIBUTION See exactly whichTV spots worked and which don’t
  15. 15. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance DATA DRIVEN ATTRIBUTION
  16. 16. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance ENTERPRISE GRADE PAPERWORK
  17. 17. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance ENTERPRISE GRADE SUPPORT
  18. 18. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance AND A BRIGHT FUTURE AHEAD
  19. 19. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Communicate 2 SERVICE
  20. 20. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance • Fact finding • Resolution planning • Documentation • Integration • Spot fixing and testing • Sign off for going live • Live! • Training OUR ON-BOARDING
  21. 21. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance • 24/7 emergency helpline • 10am - 7pm Account Management & Servicing • Quarterly training (8 hour workshop) SERVICING
  22. 22. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance TYPICAL IMPLEMENTATION
  23. 23. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Communicate 2 QUICK COMPARE
  24. 24. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance
  25. 25. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Call US 
  26. 26. Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved. iProspect: Driving Digital Performance Communicate 2 QUESTIONS? Benedict Hayes VP Strategy @benboombastic +91 961-901-1784
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