With the dawn of the Google Panda and Penguin Algorithms, and the move to (not provided), has SEO died? This Presentation explores how brands need to shift to a content driven marketing strategy and that brand exposure can now happen anywhere on the web. It is time to stop thinking Google but thinking Web Presence instead. As users move away from websites to platforms such as YouTube, Facebook, Twitter etc. You need to ask yourself; can my brand be found anytime, anyhow, anywhere on any platform? This presentation shows how advertisers need to stop thinking about advertising through content interruption and move to a content consumption model.