What is Email Marketing?

778 views

Published on

A simple answer to the question: what is email marketing?

Learn more about email marketing here: http://www.benchmarkemail.com/resources/email-marketing-articles/what-is-email-marketing

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
778
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide











  • What is Email Marketing?

    1. 1. with What is... Email Marketing? Tuesday, June 15, 2010 Today we have Paul answering the question: What is email marketing?
    2. 2. What Is Email Marketing? •Electronic mail to directly market a commercial message to a group of people •Uses: •Sending ads •Requesting business •Soliciting Sales or donations •Email meant to establish trust, loyalty or brand awareness What is...Email Marketing? Tuesday, June 15, 2010 Email marketing is the use of electronic mail to directly market a commercial message to a group of people.
    3. 3. What Is Professional Email Marketing? •Using a ser vice or program to send email communications What is...Email Marketing? Tuesday, June 15, 2010 Professional Email Marketing is using a service or program to send your email communications. Services provided includes:
    4. 4. Permission Based List Building •Double opt-in •Sign up box •Confirmation Email What is...Email Marketing? Tuesday, June 15, 2010 The creation of an email list is done by providing a sign up box for potential email contacts and then following up with a confirmation email.
    5. 5. List Management •List growth •Sort •Edit •Segment •Manage What is...Email Marketing? Tuesday, June 15, 2010 As the list grows, sort, edit, segment and manage a database of customer or client email contact information.
    6. 6. Rich Content Integration •Increase appeal •Add graphics, audio, video and text •Pre-made and editable templates What is...Email Marketing? Tuesday, June 15, 2010 Increase the appeal of an email campaign by adding graphics, audio, video and text as well as templates.
    7. 7. Campaign Creation •Organize by: •Theme •Branding •Schedule What is...Email Marketing? Tuesday, June 15, 2010 The ability to organize mass amounts of email communications by theme, branding or even schedule.
    8. 8. Unsubscribe Features •Easy unsubscribe process •Reduce spam complaints What is...Email Marketing? Tuesday, June 15, 2010 An easy and streamlined way for an email contact to immediately be removed from future campaigns, should the contact to longer be interested in your promotions. This will also reduce spam complaints.
    9. 9. Online Reporting •Evaluate success: •Opened v. unopened •Click-throughs •For warding •Unsubscribes What is...Email Marketing? Tuesday, June 15, 2010 Use reports to evaluate the success of email campaigns.
    10. 10. More Advantages of Professional Email Marketing •Better Business Communication •Target Marketing •Very Cost Effective •Environmentally Friendly What is...Email Marketing? Tuesday, June 15, 2010 - Better Business Communication: email that is well thought out and professional in both content and appearance. -Target Marketing: Using list segmentation, email can be used more effectively based on demographics. -Very Cost Effective: With no postage to buy, email marketing costs less than traditional mail. -Environmentally Friendly: No ink involved or paper to print in email.
    11. 11. Visit us http://www.benchmarkemail.com Follow us Twitter.com/BenchmarkEmail What is email marketing? Read on to find out. Tuesday, June 15, 2010 Or watch the video.

    ×