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Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
Top 10 Steps to Gaining Social Media Success
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Top 10 Steps to Gaining Social Media Success

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http://www.benchmarkemail.com/blogs/detail/top-10-steps-to-gaining-social-media-success …

http://www.benchmarkemail.com/blogs/detail/top-10-steps-to-gaining-social-media-success

Simple steps to follow to improve your social media success via email marketing.

Check out http://www.benchmarkemail.com for all your email marketing needs.

Published in: Self Improvement
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  • 1. with Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 Benchmark Email, teaching you the Top 10 Steps to Gaining Social Media Success. Friday, July 23, 2010
  • 2. Top Ten Steps To Gaining Social Media Success •Maximize benefits from social media and viral marketing •Avoid mistakes made by major companies Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 In order to maximize the benefits from your social media and viral marketing strategies, and avoid the missteps made by some major companies, here are the top ten steps to gaining social media success. Friday, July 23, 2010
  • 3. Top Ten Steps To Gaining Social Media Success •Integrate Forward to a Friend link •Don’t assume your prospects will use FtaF control in email client Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 Integrate a prominent and visible Forward to a Friend link and donʼt assume your prospects will use the Forward control on their email clients. Friday, July 23, 2010
  • 4. Top Ten Steps To Gaining Social Media Success •Make sure a forwarded email is identified as such •Utilize a Referring Message Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 Integrate a prominent and visible Forward to a Friend link and donʼt assume your prospects will use the Forward control on their email clients. Make sure that the forwarded email is clearly identified as arriving from the referrer so that a recipient wonʼt view it as spam. Also, utilize a Referring Message in the forwarded email. For example: “Janice Smith thought you might really like this offer.” Friday, July 23, 2010
  • 5. Top Ten Steps To Gaining Social Media Success •Include a sign-up link •Make clear forwarding to a friend doesn’t mean opting-in Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 Be sure to include a Sign Up link on all your email campaigns so that Friends Of Friends can subscribe to your opt-in email list. Your potential referrers must be aware that forwarding the email to their friends wonʼt automatically sign their friends up for your list. Friday, July 23, 2010
  • 6. Top Ten Steps To Gaining Social Media Success •Know the social networking sites your prospects use •Categorize the groups that make up your market Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 Know the preferred social networking sites of your prospects. If you arenʼt sure, ask. A quick online survey can provide valuable feedback on your subscribers favorite social networks. Categorize the various groups that make up your market, and make the effort to learn what motivates and differentiates them. The aforementioned survey can aid with this. Friday, July 23, 2010
  • 7. Top Ten Steps To Gaining Social Media Success •Segment your email list •Design email with prominent sign up link that explains benefits Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 Segment your email content based on the groups that are both interesting and targeted to maximize the level of social network sharing. Relevance is the leading factor in whether an email is socially shared or not. Designing your email templates around a prominent link to subscribe will help new recipients opt-in to your newsletters. Friday, July 23, 2010
  • 8. Top Ten Steps To Gaining Social Media Success •Start a blog •Build a Facebook Fan Page •Embrace social media to the fullest extent Top Ten Steps To Gaining Social Media Success Thursday, July 22, 2010 If you donʼt have a blog, start one. If you havenʼt built a Facebook Fan Page yet, do it. Embrace social media to the fullest extent possible in every aspect of your email campaigns immediately and watch your bottom line trend upwards. Friday, July 23, 2010
  • 9. Visit us Benchmarkemail.com/blogs Follow us Twitter.com/benchmarkemail Thursday, July 22, 2010 Read the Top 10 Steps to Gaining Social Media Success. Watch the video here. Follow us on Twitter, @BenchmarkEmail. Friday, July 23, 2010

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