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The Design and Craft of Value. SearchLove Boston 2012 - Ben Wills
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The Design and Craft of Value. SearchLove Boston 2012 - Ben Wills

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The Design and Craft of Value. …

The Design and Craft of Value.

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  • Transcript

    • 1. The Design and Craft of Value Ben Wills. Ontolo.Distilled’s SearchLove. Boston, 2012
    • 2. The Intersection“Innovation is this amazing intersection between someones imagination and the reality in which they live.” - Ron Johnson -“The true business of every company is to make and keep customers.” - Peter Drucker -
    • 3. Know Thyself
    • 4. Know Thy Customer
    • 5. Identifying Intersections
    • 6. Designing Intersections• Become intimately aware of your strengths.• Become intimately aware of the threats, obligations and opportunities of your customers.• Design offers at the intersections of your strengths and the needs of your customers.
    • 7. Elegance “Perfection is achieved perfection not when there is nothing left to add,but when there is nothing left to take away.” - Antoine de Saint-Exupery - “Omit needless words.” - Strunk and White -
    • 8. Omit Needless Stuff
    • 9. Omit Needless Work
    • 10. Omit Needless Time Spent
    • 11. Designing Elegance• Identify resources that are distractions.• Identify efforts that arent yielding results and arent investments.• Identify where time is unnecessarily spent.• Eliminate it all. Now.
    • 12. Value “This is not money. This is currency. This is the substitute for when you’re old and have no money.” - Toby Hecht -“Creating value is an inherently cooperative process, capturing value is inherently competitive.” - Barry J. Nalebuff -
    • 13. The Purpose of Marketing
    • 14. Marginal Utility
    • 15. Obsolescence
    • 16. Designing Value• Identify offers valuable to your customers.• Identify the most difficult value to create.• Design your culture to make your value obsolete every 12 months... Or your competitors will.
    • 17. Thank You @benwills ben.wills@ontolo.com @ontolo http://ontolo.com/http://ontolo.com/SearchLove-Boston-2012