The Design and Craft of Value Ben Wills. Ontolo.Distilled’s SearchLove. Boston, 2012
The Intersection“Innovation is this amazing intersection between someones imagination and the reality in which they live.” - Ron Johnson -“The true business of every company is to make and keep customers.” - Peter Drucker -
Designing Intersections• Become intimately aware of your strengths.• Become intimately aware of the threats, obligations and opportunities of your customers.• Design offers at the intersections of your strengths and the needs of your customers.
Elegance “Perfection is achieved perfection not when there is nothing left to add,but when there is nothing left to take away.” - Antoine de Saint-Exupery - “Omit needless words.” - Strunk and White -
Designing Elegance• Identify resources that are distractions.• Identify efforts that arent yielding results and arent investments.• Identify where time is unnecessarily spent.• Eliminate it all. Now.
Value “This is not money. This is currency. This is the substitute for when you’re old and have no money.” - Toby Hecht -“Creating value is an inherently cooperative process, capturing value is inherently competitive.” - Barry J. Nalebuff -
Designing Value• Identify offers valuable to your customers.• Identify the most difﬁcult value to create.• Design your culture to make your value obsolete every 12 months... Or your competitors will.
Thank You @benwills firstname.lastname@example.org @ontolo http://ontolo.com/http://ontolo.com/SearchLove-Boston-2012