This document summarizes the results of market research conducted about video game consoles and preferences. It finds that most respondents own an Xbox 360, PS3 and PS4 and spend 1-10 hours per week playing. The most popular genres are RPG, action and adventure games. Most feel graphics and online features are important. Respondents prefer single-player games mainly for the story. Reviews of recent consoles like the Wii U, Xbox One and PS4 were generally positive while noting some room for improvement.

1. My Console
Ben White

2. Market research
0%
100%
Enjoy playing video
games?
No Yes
5
2
5
3
3
Consoles owned
Xbox 360
PS3
PS4
Xbox One
Wii U
0%
50%50%
Hours spent on
consoles
<1 1 to 10 10 >

3. Market research continued…
FPS
23%
RPG
27%
Action
8%
Adventure
11%
Sports
4%
Strategy
4%
Puzzle
4%
Platformer
4%
Action -
adventure
15%
Most favoured Game Genres
80%
20%
Online features
important?
Yes No

4. Market research continued…
80%
20%
Better Graphics = Better Game?
Yes No
Cartridge
40%
CD
60%
Cartridge or CD

5. Red Dead
redemption, 2
Sims 3, 1
Minecraft, 1
Zelda:
Ocarina of time
1
BF 4, 2
Zelda:
Wind Waker
1
Metal gear solid 3, 1
Crash Bandicoot, 1
Bioshock, 1
• 5 votes for
games with
single and
multi
• 6 votes for
games with
single player
only
• 0 votes for
games with
multiplayer
only
Market research continued…

6. Market research continued…
Online
45%
Single-
player
55%
Do you prefer online or single player?
Here we can see
that the majority
of people
asked, prefer
single player
games.
However, single
player only won
by a slight
margin, so can
be described as
having similarly
popularities.

7. Story
50%
Interactive
9%
Creative
8%
Gameplay
17%
Multiplayer
8%
Playability
8%
Why do they like these games?
Market research continued…
Majority of
people prefer
single player in
games and this
is mainly
because of the
games story
line

8. Wii U Reviews
 Trusted reviews – 8/10
 IGN – 7.6/10
 Expert reviews – 4/5
 Polygon – 6.5/10
 The Wii U got mainly good reviews. It was
praised about the hardware, gamepad and
the fact it encourages multiplayer.
However, most reviewers didn’t like the
battery life for the gamepad and some
particular aspects of the gamepad itself such
as the touchscreen area.

9. Xbox One Reviews
 Polygon – 8
 IGN – 7.8
 Trusted reviews - 8/10
 Engadget – 81/100
 The Xbox one seemed to get a lot of good
reviews. Many people liked the snap
multitasking feature, great controls and voice
commands, however many people didn’t like
the bland interface, slightly underpowered
hardware and some thought it was less
intuitive than the Xbox 360.

10. PS4 Reviews
 IGN - 8.2
 Polygon - 7.5
 The PS4 got loads of good reviews.
Reviewers mainly like the fact that it is the
most powerful hardware, the consoles
design and the controller.
However, reviewers didn’t like the lack of
software features and it lacks media
streaming support.

11. The Front of the console
 The front of the console has:
 4 controller ports
 Glowing power and disc eject buttons
 Illuminated sides
 3 USB ports
 Called The Shadow

12. The Back of the Console
On the back of the console:
• 3 USB ports
• HDMI connector
• Power cable slot

13. The Controller
The controller is very similar to that of an Xbox
360 controller. It has:
• LED screen in the middle
• 2 analogue sticks
• 1 DPAD
• 2 Triggers
• 2 R/L bumpers
• Home button
• 4 Right buttons

14. Console Hardware
Inside my Console, there is:
* RAM – 8GB DDR3-1600 - £70
* CPU – AMD FX-8120 - £111.80
* GPU – AMD Radeon R7 260X - £139
* Sound/Audio – Startech 7.1 Channel PCI digital surround sound card
24 - £30
* Internal Storage – WD AV-GP 250GB - £20
* Power Supply – External fan assisted PSU - £10
* Connectivity – Wi-Fi Adapter + free access to the consoles network
and on-line features - £5
* Software Kernel – Custom Kernel
* Portable storage media – Custom 30GB USB memory sticks - £16
*
*
* Estimated Total = £408.80