Assignment brief Qualification BTEC National in Creative Media Production Unit number and title 4 – Creative Media Production Management Project 5 – Working to a brief in the Creative Media industries 62 – Digital Video Production for Interactive Media Start date Deadline Assessor name Assignment title Assignment 2 The purpose of this assignment is to: Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate how video is used in interactive media products and will examine the technology used to produce and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product. This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by working within pairs it will provide the opportunity to manage the production both individually and as a team. Scenario Your tender has been successful! You now have to produce planning documentation for the digital video sequence and liaise with your client throughout the process to ensure the client is happy with the designs you are preparing. Important note All correspondence with your client from this point forward must be fully documented in a communication log which will be incorporated in to your blog. Examples of communication could include SMS, email, video conferencing, face to face communication You will need to have regular formal meetings with your client with fully documented agendas and minutes of the meetings. *All Evidence for the assignment needs to be embedded in your U62/U5/U4 blog Tasks Grading Criteria MappingTask 1 Specifically you will require the following for the management and shooting of the advert: 1. A project schedule (ILP with Milestones set at regular intervals) which outlines the different stages of the project and includes some Client Meetings and production meetings; 2. A Gantt chart (spread sheet) or Microsoft Project, which shows the timescale and all major stages (including contingency time (slack time)) of the project up to the completion of the project (to be shown to the client). 3. A risk assessment should be completed showing back up plans and any health and safety issues to ensure the project is completed on time. Contributes to Unit 4 P3/ M3/ D3 Contributes to Unit 62 P3/M3/D3 Contributes to Unit 5, P2/ M2/D2 Contributes to Unit 5 P3/M3/D3 Task 2a In order to have an understanding of your target audience, competitors, where your product would be situated in the market place etc you need to do a broad range of the following: Identify the target audience, look at other colleges in the area, age groups etc. Research an idea: audience research, eg age, gender, socio‐economic grouping, lifestyle, location; audience figures, eg RAJAR, BARB, ABC, CAA, ELSPA, ChartTrack, MCV; Contributes to Unit 4 P1/ M1/ D1
Task 2b To gain an insight into what would make a successful video to promote a particular subject area within the college you need to design and produce a questionnaire and gather the results of the feedback so you are better informed. primary content research, eg interviews, questionnaires, own observations; secondary content research, eg newspapers, magazines, books, audio, audio‐visual, electronic, internet, archives, libraries; research into competitors; research into market Contributes to Unit 4 P1/M1/D1 Task 2c – Planning Produce content specific pre‐production planning for your advert. This should include a broad selection of the following: Brainstorming (Individually and as a team) Storyboards Script Sketches Shot logs Mood boards (Individually and as a team) Discuss any technical considerations, e.g. platform, file format, file size, compression, streaming method, media player *You need to justify any ideas that you have come up with and what you are taking forward to the production process. Originate ideas: group and individual brainstorming; analysis of each idea; selection; justification Develop an idea: eg mood boards, thumbnails, mock‐ups, surveys Contributes to Unit 62 P2/M2/D2 Contributes to Unit 5, P2/ M2/ D2 Contributes to Unit 5 P3/M3/D3 Contributes to Unit 4 P1, M1, D1 Task 3a Working within your team you need to first produce an outline (proposal) which should include a wide range of the following: Proposal: content outline; target audience; resources; personnel requirements, eg cast and crew, team, specialists; budget; project schedule Contributes to Unit 4 P2/M2/D2 Task 3b Once you have finalised the proposal within your team. You are required to further develop if needed to pitch your product as a team to your client. *The more detail you put into the presentation will give your client a better understanding and the timeframe involved for a successful promotional video. Pitch: style; format, eg PowerPoint, video presentation, multiple presentation; technology, eg video screen, projector, audio playback; product information (content outline, target audience, resources, cast and crew requirements, budget, project schedule, market fit); preparation of materials; rehearsal of pitch; delivery of pitch Contributes to Unit 4 P2/M2/D2
Task 4 Upon a successful outcome of the pitch to your client, including all your planning documentation etc they may have asked for specific changes at this point. You need to hold a production meeting with agenda and minutes. Make any changes which are required after you have had formal feedback from the client as to how they want to progress. Produce a short report which outlines the changes made and what has been agreed to be produced as the final product. Contributes to Unit 5, P2/ M2/ D2 Contributes to Unit 62 P3/M3/D3 Contributes to Unit 5 P3/M3/D3 Contributes to Unit 4, P3/M3/D3 Task 5 You will now need to look at sourcing any asset that you may use in the finished product. This requires some research into what video assets are readily available for you to use. You will need to complete an Asset Table (template in shared) identifying where your assets were found and identifying any asset that you will create. You may take into consideration a broad range of the following: Source video assets: e.g. video library, online, broadcast, client, peers, tutor Contributes to Unit 62 P3/M3/D3 Contributes to Unit 5 P3/M3/D3 Task 6 Using your shot‐log, shoot your raw video footage paying particular attention to the following two sections: Shoot video assets: shot quality (lighting, focus, depth of field, colour balance, exposure); shot composition (camera angle, framing) Contributes to UNIT 62 P3/M3/D3 Contributes to Unit 5 P3/M3/D3 Sources of information Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978‐1846906725 Grading Criteria This unit is internally assessed Unit 5 (all of 2) (contributes to 3) P2: plan a response to a brief working within appropriate conventions and with some assistance M2: plan a response to a brief competently showing some imagination and with only occasional assistance D2: plan a response to a brief to near‐professional standards showing creativity and flair and working independently to professional expectations P3: apply a response to a brief working within appropriate conventions and with some assistance M3: apply a response to a brief competently showing some imagination and with only occasional assistance D3: apply a response to a brief to near‐professional standards showing creativity and flair and working independently to professional expectations Unit 62 (all of strand 2 and 3) P2 generate outline ideas for a digital video sequence working within appropriate conventions and with some assistance M2 generate detailed ideas for a digital video sequence showing some imagination and with only occasional assistance D2 generate thoroughly thought through ideas for a digital video sequence showing creativity and flair and working independently to professional expectations P3 generate digital video assets with some assistance M3 generate digital video assets competently with only occasional assistance D3 generate digital video assets to near‐professional standards Unit 4 (contributes to 1) (all of 2) (contributes to 3)
P1 originate, develop and research an idea for a media product working within appropriate conventions and with some assistance M1 originate, develop andresearch an idea for a media product showing some imagination and with only occasional assistance D1 originate, develop andresearch an idea for a media product showing creativity and flair and working independently to professional expectations P2 pitch a proposal for a media product with some appropriate use of subject terminology and with some assistance M2 pitch a proposal for a mediaproduct competently with generally correct use of subject terminology and with only occasional assistance D2 pitch a proposal for amedia product to a near professional standard consistently using subject terminology correctly and working independently to professional expectations P3 manage a production process to create a media product working within appropriate conventions and with some assistance. M3manage a production process competently to create a media product to a good technical standard, showing some imagination and with only occasional assistance. D3manage a production processto near‐professional standards to create a media product, showing creativity and flair and working independently to professional expectations.