Assignment brief Qualification BTEC National in Creative Media Production Unit number and title 4 – Creative Media Production Management Project 5 – Working to a brief in the Creative Media industries 62 – Digital Video Production for Interactive Media Start date Deadline Assessor name Assignment title Assignment 1 The purpose of this assignment is to: Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate how video is used in interactive media products and will examine the technology used to produce and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product. This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by working within pairs it will provide the opportunity to manage the production both individually and as a team. Scenario You have been asked to tender a proposal by the college to produce a promotional video for a department within the college which can then be used on the college website, be produced as a DVD to send to potential students and also be uploaded to the college YouTube site and Facebook site. As part of this assignment you will have to negotiate a brief with your client and have records of communication and correspondence between yourself and the client. While negotiating the brief you will decide on the style, length and content of the video depending on your client’s requirements. Tasks Grading Criteria MappingTask 1 You are required to produce a proposal which covers how digital video technology could be used to help, promote and advertise the college subject areas on a variety of different delivery platforms. In your proposal you must cover both of the following sections: Applications Technology as relevant to each application. Examples need to be included from some of the following areas with specific illustrations to endorse your points. In applications, some of the uses including Promotional material, advertising and viral marketing Also platforms including WWW, DVD and Presentation. In technology, some of the following including, compression, digital file formats, streaming methods, data transfer rate, file size, media players and digital rights management systems. * Your proposal needs to be embedded onto your U62/ U5/ U4 blog as evidence UNIT 62 P1, M1, D1Task 2 Before working with your client, you need to have an understanding of what the requirements are of working to a brief. You will have to write a illustrated report which shows your understanding of the following: Structure of briefs: contractual; negotiated; formal; informal; commission; tender; cooperative brief; competition Show examples of the above types of brief within your reportContributes to Unit 5, P1, M1, D1 Important note All correspondence with your client from this point forward must be fully documented in a communication log which will be incorporated in to your blog.
Examples of communication could include SMS, email, video conferencing , face to face communication You will need to have regular formal meetings with your client with fully documented agendas and minutes of the meetings. Task 3a Produce a brief in negotiation with your client for the promotional material you are producing. Ensure you provide your client with a draft copy of the brief and after discussion, particularly regarding the requirements of the final product, finalise the brief. Write a short report describing what you have done so far and explain what type of brief it is you have produced, and what changes you have made and why from the original. Reading a brief: recognise nature of and demand implicit in brief Negotiating the brief: consultation with client; degree of discretion in interpreting brief; constraints (legal, ethical, regulatory); amendments to proposed final product; amendments to budget; amendments to conditions; fees Legal and ethical considerations: legal, e.g. copyright, libel; ethical, eg confidentiality, decency; representation, e.g. race, gender, religion, sexuality Constraints: time; costs; personnel; resources; legal and ethical considerations, eg privacy, libel law, defamation, race discrimination law, data protection, freedom of information; codes of practice; copyright (requirement, owner, clearance, cost) Task 3b Produce a SWOT analysis Opportunities: identify opportunities for self‐development; new skills; multi‐skilling; contributions to project brief Contributes to Unit 4 P1, M1, D1. Contributes to Unit 5, P1, M1, D1 Contributes to Unit 62, P2, M2, D2 Contributes to Unit 5, P1, M1, D1. Sources of information Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978‐1846906725 Grading Criteria This unit is internally assessed Unit 5 P1: describe the requirements of working to a brief M1: explain the requirementsof working to a brief with reference to detailed illustrative examples D1: comprehensively explain the requirements of working to a brief with elucidated examples Unit 62 P1: summarise accurately the principles of digital video technology in interactive media using some subject terminology appropriatelyM1: explain the principles ofdigital video technology in interactive media with reference to detailed illustrative examples and with generally correct use of subject terminology D1: comprehensively explain the principles of digital video technology in interactive media with elucidated examples and consistently using subject terminology correctlyUnit 62 P2: generate outline ideas for a digital video sequence working within appropriate conventions and with some assistanceM2: generate detailed ideas fora digital video sequence showing some imagination and with only occasional assistance D2: generate thoroughly thought through ideas for a digital video sequence showing creativity and flair and working independently to professional expectations
Unit 4 (contributes to 1) P1 originate, develop and research an idea for a media product working within appropriate conventions and with some assistance M1 originate, develop andresearch an idea for a media product showing some imagination and with only occasional assistance D1 originate, develop andresearch an idea for a media product showing creativity and flair and working independently to professional expectations