10/30/09 | | Slide Joint Information Systems Committee Supporting education and research JISC projects: Communications & Marketing Jane Charlton, Communications Co-ordinator 15 October 2009 eContent Programme Meeting

10/30/09 | | Slide JISC is an internationally renowned and respected organisation and a national success story in the UK public sector. As a consequence JISC needs to be: more visible increasingly responsive demonstrate greater transparency across its range activities to multiple stakeholders. Introducing the JISC Brand

JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.

As a consequence JISC needs to be:

more visible

increasingly responsive

demonstrate greater transparency across its range activities to multiple stakeholders.

10/30/09 | | Slide Display JISC logo on all communications and marketing materials, eg. events, print materials eg. reports, press and marketing activities and websites Link logo to JISC website and relevant JISC programme page Include a brief strapline description of JISC involvement alongside the JISC logo Display project standard text on project website above the JISC corporate standard text Use JISC theme or programme colours where possible Consider project name in relation to JISC Acknowledging JISC

Display JISC logo on all communications and marketing materials, eg. events, print materials eg. reports, press and marketing activities and websites

Link logo to JISC website and relevant JISC programme page

Include a brief strapline description of JISC involvement alongside the JISC logo

Display project standard text on project website above the JISC corporate standard text

Use JISC theme or programme colours where possible

Consider project name in relation to JISC

10/30/09 | | Slide JISC corporate standard text: “ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.” Acknowledging JISC

JISC corporate standard text:

“ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.”

10/30/09 | | Slide Programme colours

10/30/09 | | Slide Reflects our name and visual identity values Must not be redrawn or modified in any way Always use an approved version. The JISC Logo

Reflects our name and visual identity values

Must not be redrawn or modified in any way

Always use an approved version.

10/30/09 | | Slide The JISC Logo: Incorrect use

10/30/09 | | Slide JISC Brand Manual www.jisc.ac.uk/brand Further advice and guidance on JISC Brand Greg Clemett, JISC Design & Production Manager [email_address] The JISC Brand

JISC Brand Manual

www.jisc.ac.uk/brand

Further advice and guidance on JISC Brand

Greg Clemett, JISC Design & Production Manager

[email_address]

10/30/09 | | Slide Co-ordination of JISC presence at national events Guidelines on event organisation List of external suppliers eg. event management companies Events materials eg. stands and sidewinders Advice and guidance on event organisation Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk Events

Co-ordination of JISC presence at national events

Guidelines on event organisation

List of external suppliers eg. event management companies

Events materials eg. stands and sidewinders

Advice and guidance on event organisation

Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk

10/30/09 | | Slide Examples of display stands Large pop-up Banner

10/30/09 | | Slide JISC publications www.jisc.ac.uk/publications Projects welcome to contribute to JISC publications eg. JISC inform Available for project staff to order (5 days notice) Publication orders, publications@jisc.ac.uk Advice and guidance on producing your own publications Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk Publications

JISC publications www.jisc.ac.uk/publications

Projects welcome to contribute to JISC publications eg. JISC inform

Available for project staff to order (5 days notice)

Publication orders, publications@jisc.ac.uk

Advice and guidance on producing your own publications

Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk

10/30/09 | | Slide Include JISC branding High quality design, accessibility, usability and content Web advice and guidance Netskills www.netskills.ac.uk Techdis www.techdis.ac.uk Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk Web

Include JISC branding

High quality design, accessibility, usability and content

Web advice and guidance

Netskills www.netskills.ac.uk

Techdis www.techdis.ac.uk

Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk

10/30/09 | | Slide Brief sentence describing JISC's involvement JISC logo on the project homepage Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage Project web page example

Brief sentence describing JISC's involvement

JISC logo on the project homepage

Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage

JISC wiki Username and password contact web@jisc.ac.uk

Username and password contact web@jisc.ac.uk

JISC involve blog Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org Ensure blog posts are short, chatty and informal Be generous in your links to other material Use a disclaimer if not expressing the views of JISC Do not use objectionable language or violate the privacy or publicity rights of any third party Comply with copyright legislation

Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org

Ensure blog posts are short, chatty and informal

Be generous in your links to other material

Use a disclaimer if not expressing the views of JISC

Do not use objectionable language or violate the privacy or publicity rights of any third party

Comply with copyright legislation

JISC involve blog

10/30/09 | | Slide Podcasts and videocasts using handheld devices Multimedia advice and guidance JISC Digital Media www.jiscdigitalmedia.ac.uk Hector Peebles, Multimedia and Community Editor h.peeles@jisc.ac.uk Multimedia

Podcasts and videocasts using handheld devices

Multimedia advice and guidance

JISC Digital Media www.jiscdigitalmedia.ac.uk

Hector Peebles, Multimedia and Community Editor h.peeles@jisc.ac.uk

10/30/09 | | Slide News items All press releases must go to the JISC News and Press Team Useful tips: Create an impact in the first paragraph Keep your audience in mind Keep it short and sweet Stick to the facts and keep your message simple Use images and quotes to bring the story to life Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk

All press releases must go to the JISC News and Press Team

Useful tips:

Create an impact in the first paragraph

Keep your audience in mind

Keep it short and sweet

Stick to the facts and keep your message simple

Use images and quotes to bring the story to life

Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk

10/30/09 | | Slide News items

Project Communications & Marketing Workshop Practical and interactive workshop with focus on discussions and action planning to include: Fundamentals of marketing and communications Good and bad practice in communications and marketing Working with JISC branding and guidelines Working with JISC Communications & Marketing Developing messages for your themed cluster of projects Identifying, segmenting and targeting stakeholders Tailoring messages to specific audiences Communications and marketing plans Q&A surgery for specific challenges or issues 10/30/09 | | Slide

Practical and interactive workshop with focus on discussions and action planning to include:

Fundamentals of marketing and communications

Good and bad practice in communications and marketing

Working with JISC branding and guidelines

Working with JISC Communications & Marketing

Developing messages for your themed cluster of projects

Identifying, segmenting and targeting stakeholders

Tailoring messages to specific audiences

Communications and marketing plans

Q&A surgery for specific challenges or issues

10/30/09 | | Slide Jane Charlton, Communications Co-ordinator [email_address] +44 (0)776 017 3223 Contact details

Jane Charlton, Communications Co-ordinator

[email_address]

+44 (0)776 017 3223

10/30/09 | | Slide Joint Information Systems Committee Supporting education and research JISC projects: Communications & Marketing Jane Charlton, Communications Co-ordinator 15 October 2009 eContent Programme Meeting

10/30/09 | | Slide JISC is an internationally renowned and respected organisation and a national success story in the UK public sector. As a consequence JISC needs to be: more visible increasingly responsive demonstrate greater transparency across its range activities to multiple stakeholders. Introducing the JISC Brand

JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.

As a consequence JISC needs to be:

more visible

increasingly responsive

demonstrate greater transparency across its range activities to multiple stakeholders.

10/30/09 | | Slide Display JISC logo on all communications and marketing materials, eg. events, print materials eg. reports, press and marketing activities and websites Link logo to JISC website and relevant JISC programme page Include a brief strapline description of JISC involvement alongside the JISC logo Display project standard text on project website above the JISC corporate standard text Use JISC theme or programme colours where possible Consider project name in relation to JISC Acknowledging JISC

Display JISC logo on all communications and marketing materials, eg. events, print materials eg. reports, press and marketing activities and websites

Link logo to JISC website and relevant JISC programme page

Include a brief strapline description of JISC involvement alongside the JISC logo

Display project standard text on project website above the JISC corporate standard text

Use JISC theme or programme colours where possible

Consider project name in relation to JISC

10/30/09 | | Slide Brief sentence describing JISC's involvement JISC logo on the project homepage Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage Project web page example

Brief sentence describing JISC's involvement

JISC logo on the project homepage

Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage

Project Communications & Marketing JISC brand Press and PR Events Publications Web and multimedia JISC Brand Manual www.jisc.ac.uk/brand Further advice and guidance on JISC Brand Greg Clemett, JISC Design & Production Manager [email_address] 10/30/09 | | Slide

JISC brand

Press and PR

Events

Publications

Web and multimedia

JISC Brand Manual www.jisc.ac.uk/brand

Further advice and guidance on JISC Brand

Greg Clemett, JISC Design & Production Manager

[email_address]

Co-ordination of project outputs The bigger picture - remember your project is part of a programme of work Work with your Programme Manager, other projects and JISC Services on common themes and activities to: Reduce the ‘noise’ Send clear and consistent messages Create bigger impact Be more cost effective 10/30/09 | | Slide

The bigger picture - remember your project is part of a programme of work

Work with your Programme Manager, other projects and JISC Services on common themes and activities to:

Reduce the ‘noise’

Send clear and consistent messages

Create bigger impact

Be more cost effective

Communications planning Evaluate success of your message. What did audience do with the information? 6. Impact Messages may change during the lifetime of the project. How does it fit with other projects’ messages? 5. Timing of message Choose channels (eg. workshop, report) that are appropriate for your audience. 4. Delivery of message How does it fit with your project or programme aims and objectives? 3. Purpose of message Message and language must be appropriate to each audience group (technical/non-technical). Consider primary and secondary audiences. 2. Audience Clear, simple messages that relate to benefits. 1. Message

Communications planning Date Impact measure Activity Message Audience: primary or secondary Purpose

Communications activity plan Jun Press Web & multimedia Publications Events Jul May Apr Mar Feb Jan Dec Nov Oct Sept

External (Macro) External (Micro) Audience segmentation Internal Internal: people directly involved in the project including institutional staff and research participants. External (micro): other projects and programmes External (macro): funders (JISC), experts relevant to your field of work eg. academics, researchers

Internal: people directly involved in the project including institutional staff and research participants.

External (micro): other projects and programmes

External (macro): funders (JISC), experts relevant to your field of work eg. academics, researchers

Stakeholder analysis Experts and specialists Interest 3 Funders (JISC) JISC projects and services Internal participants (other) Internal participants (senior mgt) Interest 4 Interest 2 Interest 1

Your turn! In your groups, choose one project and identify the different stakeholder groups and their interests in your project and its outputs. Map stakeholders to interests using a stakeholder map If you have any time spare, work on one of the other projects in your group. 10/30/09 | | Slide

In your groups, choose one project and identify the different stakeholder groups and their interests in your project and its outputs.

Map stakeholders to interests using a stakeholder map

If you have any time spare, work on one of the other projects in your group.