Summer Social Webshop: Technology-Mediated Social Participation
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Summer Social Webshop: Technology-Mediated Social Participation



Summer Social Webshop (August 2011)

Summer Social Webshop (August 2011)



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  • Todd Beamer – United 93
  • five stages of emotional response: (1) denial, (2) bargaining, (3) anger, (4) despair, (5) acceptance. ...
  • The United Nations has declared 2010 the International Year of Biodiversity in recognition of the importance of biological diversity and the looming biodiversity crisis. Biological diversity provides ecosystem services critical to our planet. As much as 90% of the needs of the world’s poorest people depend directly on biodiversity for food, fuel, medicine, etc. [1]. Each species represents a volume in a “living library,” as each has evolved solutions to nature’s challenges, solutions that can benefit human society. For example, the genomics revolution and half of our synthetic drugs were made possible by understanding the characteristics of particular species [2]. Yet the rate of species loss is currently 100 to 1,000 times estimates of historical extinction rates, and these rates are increasing with climate change [2]. Recent assessments indicate that, for example, nearly 25% of mammals and one-third of amphibians are endangered or threatened [3].Scientists alone cannot end the biodiversity crisis. Progress in the conservation and sustainable use of biodiversity will depend on the interface of science with both policy and the public. This is not only because the public must appreciate and understand biodiversity in order to be motivated to conserve it. There are nearly 2 million known species and potentially millions more are still undocumented. Without help, professional biologists will be unable to describe many of these species before they disappear from the planet, especially those in biodiversity-rich but economically poorer countries [4].Public participation can address the biodiversity crisis in several areas. One area is assembling existing knowledge on the 1.9 million species known to science. Doing so can accelerate the pace of research and new species description by making freely available, searchable, and re-usable the information currently in libraries or in local databases inaccessible to most of the world’s scientists. Addressing this need is the primary mission of the Encyclopedia of Life (EOL,, an international project headquartered at the Smithsonian’s National Museum of Natural History. In addition to mash-ups of existing scientific databases, we are combining a crowd-sourcing approach with expert review to achieve a high-quality central clearinghouse for species information.
  • So, the approach of EOL is rather different than many other sites. EOL is a giant mashup that creates pages, that are then available for curators (mostly credentialed scientists) to assess and rate, or for anybody to provide comments or tags.

Summer Social Webshop: Technology-Mediated Social Participation Presentation Transcript

  • 1. Summer Social Webshop:Technology-Mediated Social Participation Jennifer Preece Ben Shneiderman @jenpre @benbendc
  • 2. Interdisciplinary research community - Computer Science & Info Studies - Socio, Psych, Poli Sci & MITH (
  • 3. HCI Pride: Serving 5B UsersMobile, desktop, web, cloud Users: novice/expert, young/old, literate/illiterate, abled/disabled, cultural, ethnic & linguistic diversity, gender, personality, skills, motivation, ... Applications: E-commerce, law, health/wellness, education, creative arts, community relationships, politics, IT4ID, policy negotiation, mediation, peace studies, ... Interfaces: Ubiquitous, pervasive, embedded, tangible, invisible, multimodal, immersive/augmented/virtual, ambient, social, affective, empathic, persuasive, ...
  • 4. Goal: Next 50 yearsApply social media to transform society• Reduce medical errors, obesity & smoking• Promote resource & biodiversity conservation• Prevent disasters & terrorism• Increase community safety• Improve education• Facilitate good government• Resolve conflicts
  • 5. Challenges • Malicious attacks • Privacy violations • Not trusted • Fails to be universal • Unreliable when needed • Misuse by • Terrrorists & criminals • Promoters of racial hatred • Political oppressers
  • 6. Early Steps Informal Gathering College Park, MD, April 2009 Article: Science March 2009BEN SHNEIDERMAN
  • 7. NSF Workshops: Academics, Industry, Gov’t Jenny Preece (PI), Peter Pirolli & Ben Shneiderman (Co-PIs)
  • 8. Cyberinfrastructure for Social Action on National Priorities - Scientific Foundations - Advancing Design of Social Participation Systems - Visions of What is Possible With Sharable Socio--technical Infrastructure - Participating in Health 2.0 - Educational Priorities for Technology Mediated Social Participation - Engaging the Public in Open Government: Social Media Technology and Policy for Government Transparency
  • 9. International Efforts Community Informatics Research Network
  • 10. UN Millennium Development GoalsTo be achieved by 2015 • Eradicate extreme poverty and hunger • Achieve universal primary education • Promote gender equality and empower women • Reduce child mortality • Improve maternal health • Combat HIV/AIDS, malaria and other diseases • Ensure environmental sustainability • Develop a global partnership for development
  • 11. Social Participation: Webshop Goals1) Clarify national priorities2) Develop deep science questions motivation, trust, empathy, responsibility, identity, etc.3) Promote novel research methodologies large-scale interventions, ethnographic methods, big data analysis & visualization4) Identify extreme technology challenges security, privacy, scalability, universality, etc.5) Influence national policy6) Increase educational opportunities
  • 12. Internet & mobile devices Sending SMS message to 911,• Residents report information includes your phone number, location and time• Professionals disseminate instructions• Resident-to-Resident assistance Professionals in control while working with empowered residents Shneiderman & Preece, Science (Feb. 16, 2007)
  • 13. Reporting: Earthquakes &
  • 14. Reporting: Local 
  • 15. Disaster Response: Wildfires
  • 16. Community Safety: Abducted Children
  • 17. Healthcare & Wellness
  • 18. Doctor-to-Doctor Networks
  • 19. Energy Sustainability
  • 20. Voluntary service Register Your Project & Recruit Volunteers Find a Volunteer Opportunity Read Inspiring Stories of Service & Share Your Own Story
  • 21. Open +
  • 22. Network Theories: Evolution models • Random, preferential attachment,… • Monotonic, bursty,… • Power law for degree (hubs & indexes) • Small-world property • Forest fire, spreading activation,… • Matures, decays, fragments, … Watts & Strogatz, Nature 1998; Barabasi, Science 1999, 2009; Newman, Phys. Rev. Letters 2002 Kumar, Novak & Tomkins, KDD2006 Leskovec, Faloutsos & Kleinberg, TKDD2007
  • 23. NodeXL:Network Overview for Discovery & Exploration in Excel
  • 24. NodeXL: Network Overview for Discovery & Exploration in
  • 25. NodeXL: Import Dialogs
  • 26. Analyzing Social Media Networks with NodeXL I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social media: New Technologies of Collaboration 3. Social Network Analysis II. NodeXL Tutorial: Learning by Doing 4. Layout, Visual Design & Labeling 5. Calculating & Visualizing Network Metrics 6. Preparing Data & Filtering 7. Clustering &Grouping III Social Media Network Analysis Case Studies 8. Email 9. Threaded Networks 10. Twitter 11. Facebook 12. WWW 13. Flickr 14. YouTube 15. Wiki Networks
  • 27. Social Media Research Foundation Social Media Research Foundation We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media.
  • 28. Extreme Technology• Mobile, Desktop, Web, Cloud• 100% uptime, 100% secure• Giga-collabs, Tera-contribs• Universal accessibility & usability• Trust, empathy, responsibility, privacy• Leaders can manage usage• Designers can continuously improve
  • 29. Network Theories: Social science • Relationships & roles • Strong & weak ties • Motivations: egoism, altruism, collectivism, principlism • Collective intelligence • Collective action & governance • Social information foraging Moreno, 1938; Granovetter, 1971; Burt, 1987; Ostrom, 1992; Wellman, 1993; Batson, Ahmad & Tseng, 2002; Malone, Laubaucher & Dellarocas, 2009; Pirolli, 2009
  • 30. Network Theories: Stages of participationWikipedia, Discussion & Reporting• Reader• First-time Contributor (Legitimate Peripheral Participation)• Returning Contributor• Frequent Contributor Preece, Nonnecke & Andrews, CHB2004 Forte & Bruckman, SIGGROUP2005; Hanson, 2008 Porter: Designing for the Social Web, 2008 Vassileva, 2002, 2005; Ling et al., JCMC 2005; Rashid et al., CHI2006
  • 31. Biodiversity: Encyclopedia of Life
  • 32. The biodiversity crisis
  • 33. A crisis in science
  • 34. Citizen science Photo credit: Mary NA Butterfly Association Fourth of July Count Photo credit: Cornell Univ.Audubon Christmas Bird Count
  • 35. The Encyclopedia of LifeImagine an electronic page for eachspecies of organism on Earth.
  • 36. EOL is a content curation communityContent providers Databases Curating Journals LifeDesks Public contributions Commenting Tagging
  • 37. EOL statistics• 100+ partner databases 700 curators/1000s contributors/46,000 members• 2.8 million pages 500 thousand pages with Creative Commons content• Over 2 million data objects and >1 million pages with links to research literature• Traffic in past year: 1.7 million unique users, 6.2 million page views
  • 38. BioTracker system architecture Mobile Devices Community Computationalwith BioTracker app upload Portal user Tools Possible Camera Profiles, groups, input Image database image new Internet connection and species pages Shape descriptors Match recommendations species Images, accuracy Image segmentation algorithm Q&A component Identifications, Maps, estimate Image recognition algorithm Biotracks map Threaded discussion Inference system Photos, Biocaching answers and commentary information collection, clarification questions identification and upload Enthusiasts Scientists
  • 39. Research questions• Q1 How can a socially intelligent system be used to direct human effort and expertise to the most valuable collection and classification tasks?• Q2 What are the most effective strategies for motivating enthusiasts and experts to voluntarily contribute and collaborate?
  • 40. Scientists and volunteers "Scientists often have an aversion to what nonscientists say about science” (Salk, 1986)Collaboration is based on several factors:• Shared vocabulary, practices, and meanings• Mutual recognition of knowledge, competency, and prestige• Motivation to collaborate
  • 41. From Reader to Leader: Motivating Technology-Mediated Social Participation All CollaboratorUsers Reader Contributor ` Leader Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009
  • 42. Social Participation: Webshop Goals1) Clarify national priorities2) Develop deep science questions motivation, trust, empathy, responsibility, identity, etc.3) Promote novel research methodologies large-scale interventions, ethnographic methods, big data analysis & visualization4) Identify extreme technology challenges security, privacy, scalability, universality, etc.5) Influence national policy6) Increase educational opportunities
  • 43. Let’s get to work!• Do great research!!!!  Inspirational• Universities • Add courses & degree programs • Help Federal & Local governments• Industry • Offer researchers access to data • Develop infrastructure and analysis tools• Government • National Initiative for Social Participation • Develop Federal & Local applications
  • 44. Wikipedia