Managing Social Dynamics for Collective Intelligence

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Presentation for Collective Intelligence conference at MIT, 4/19-20/2012, File name:
Collective intelligence 2012-shneiderman-v2
Covers policy issues for social media research, mention of our work and intro to NodeXL

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Managing Social Dynamics for Collective Intelligence

  1. 1. Managing the Social Dynamics of Collective Intelligence Ben Shneiderman ben@cs.umd.edu Twitter: @benbendc Founding Director (1983-2000), Human-Computer Interaction Lab Professor, Department of Computer Science Member, Institute for Advanced Computer Studies
  2. 2. Apply social media to transform society • Improve medical care, health/wellness • Promote energy & water conservation • Prevent disasters & terrorism • Increase community safety • Improve education • Facilitate good government • Resolve conflicts
  3. 3. Challenges • Malicious attacks • Privacy violations • Not trusted • Fails to be universal • Unreliable when needed • Misuse by • Terrrorists & criminals • Promoters of racial hatred • Political oppressers
  4. 4. Early Steps Informal Gathering College Park, MD, April 2009 Article: Science March 2009BEN SHNEIDERMAN http://iparticipate.wikispaces.com
  5. 5. NSF Workshops: Academics, Industry, Gov’t Jenny Preece (PI), Peter Pirolli & Ben Shneiderman (Co-PIs) www.tmsp.umd.edu
  6. 6. Cyberinfrastructure for Social Action on National Priorities - Scientific Foundations - Advancing Design of Social Participation Systems - Visions of What is Possible With Sharable Socio-technical Infrastructure - Participating in Health 2.0 - Educational Priorities for Technology Mediated Social Participation - Engaging the Public in Open Government: Social Media Technology and Policy for Government Transparency
  7. 7. Aspen Institute: Networks and Citizenship
  8. 8. Summer Social Webshop: August 23-26, 2011
  9. 9. Summer Social Webshop: August 23-26, 2011
  10. 10. Collective Intelligence 2012
  11. 11. Collective Intelligence 2012
  12. 12. International Efforts Community Informatics Research Network
  13. 13. UN Millennium Development GoalsTo be achieved by 2015 and hunger• Eradicate extreme poverty • Achieve universal primary education • Promote gender equality and empower women • Reduce child mortality • Improve maternal health • Combat HIV/AIDS, malaria and other diseases • Ensure environmental sustainability • Develop a global partnership for development
  14. 14. Vision: Social Participation 1) National Priorities • Disaster response, community safety • Health, energy, education, e-government • Environmental awareness, biodiversity 2) Deep Science • How do social media networks evolve? • How can participation be increased? 3) Extreme Technology • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  15. 15. 911.gov: Internet & mobile devices Sending SMS message to 911,• Residents report information includes your phone number, location and time• Professionals disseminate instructions• Resident-to-Resident assistance Professionals in control while working with empowered residents Shneiderman & Preece, Science (Feb. 16, 2007) www.cs.umd.edu/hcil/911gov
  16. 16. 911.gov: Internet & mobile devices Sending SMS message to 911,• Residents report information includes your phone number, location and time• Professionals disseminate instructions• Resident-to-Resident assistance Professionals in control while working with empowered residents Shneiderman & Preece, Science (Feb. 16, 2007) www.cs.umd.edu/hcil/911gov
  17. 17. Reporting: Community Safetywatchjeffersoncounty.net  nationofneighbors.net
  18. 18. Biodiversity: Encyclopedia of Life eol.org
  19. 19. From Reader to Leader:Motivating Technology-Mediated Social Participation AllUsers Reader Contributor Collaborator ` Leader Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009 aisel.aisnet.org/thci/vol1/iss1/5/
  20. 20. NodeXL:Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  21. 21. NodeXL: Import Dialogs www.codeplex.com/nodexl
  22. 22. Tweets at #WIN09 Conference: 2 groups
  23. 23. Twitter discussion of #GOP Red: Republicans, anti-Obama, mention Fox Blue: Democrats, pro-Obama, mention CNN Green: non-affiliated Node size is number of followers Politico is major bridging group
  24. 24. WWW2010 Twitter Community
  25. 25. WWW2011 Twitter Community: Grouped
  26. 26. #Healthcare Tweets www.codeplex.com/nodexl/
  27. 27. Twitter networks: #SOTU
  28. 28. Twitter networks: #ci2012 (10:30am)
  29. 29. Twitter networks: #ci2012 (3:15pm)
  30. 30. CHI2010 Twitter Community www.codeplex.com/nodexl/
  31. 31. Figure 7.11. : Lobbying Coalition Network connecting organizations (vertices) that have jointly filed comments on US Federal Communications Commission policies (edges). Vertex Size representsnumber of filings and color represents Eigenvector Centrality (pink = higher). Darker edges connect organizations with many joint filings. Vertices were originally positioned using Fruchterman-Rheingold and hand-positioned to respect clusters identified by NodeXL’s Find Clusters algorithm.
  32. 32. No Location Philadelphia Patent Tech Navy SBIR (federal) PA DCED (state) Related patent 2: Federal agencyPharmaceutical/Medical 3: EnterprisePittsburgh Metro 5: Inventors 9: Universities 10: PA DCED 11/12: Phil/Pitt metro cnty 13-15: Semi-rural/rural cnty 17: Foreign countries 19: Other statesWestinghouse Electric
  33. 33. No Location Philadelphia Innovation Clusters: People, Locations, Companies Patent Tech Navy SBIR (federal) PA DCED (state) Related patent 2: Federal agencyPharmaceutical/Medical 3: EnterprisePittsburgh Metro 5: Inventors 9: Universities 10: PA DCED 11/12: Phil/Pitt metro cnty 13-15: Semi-rural/rural cnty 17: Foreign countries 19: Other statesWestinghouse Electric
  34. 34. Analyzing Social Media Networks with NodeXL I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social media: New Technologies of Collaboration 3. Social Network Analysis II. NodeXL Tutorial: Learning by Doing 4. Layout, Visual Design & Labeling 5. Calculating & Visualizing Network Metrics 6. Preparing Data & Filtering 7. Clustering &Grouping III Social Media Network Analysis Case Studies 8. Email 9. Threaded Networks 10. Twitter 11. Facebook 12. WWW 13. Flickr 14. YouTube 15. Wiki Networkshttp://www.elsevier.com/wps/find/bookdescription.cws_home/723354/description
  35. 35. Leaders Matter: Community Safety Groups 25 communities, 5-72 registered membersActive leaders were necessary for growth and survival Sopan, Rey, et al. HCIL Tech Report
  36. 36. Conference Monitoring & Intervention 3000+ tweets with #Ttw12 from 447 unique IDs Sopan, Rey, et al. HCIL Tech Report
  37. 37. Social Discovery: Create Capacity & Seek Solutions Social Create Seek Discover Capacity Solutions y Assemble Ask questions Initiate thesauri Offer challenge Requests Collate catalogs Desire Aggregate info collaboration Curate collections Seek experts Tag/taxonomize Give answers Provide Comment/annotat Respond to Respons e challenge es Rank/rate/review Discuss Summarize alternatives Offer advice Information Services & Use 31 (2011)
  38. 38. 29th Annual Symposium May 22-23, 2012 www.cs.umd.edu/hcil
  39. 39. Vision: Social Participation 1) National Priorities • Disaster response, community safety • Health, energy, education, e-government • Environmental awareness, biodiversity 2) Deep Science • How do social media networks evolve? • How can participation be increased? 3) Extreme Technology • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  40. 40. Let’s get to work!• Do great research!!!!  Inspirational• Government • National Initiative for Social Participation • Develop Federal & Local applications• Universities • Add courses & degree programs • Help Federal & Local governments• Industry • Offer researchers access to data • Develop infrastructure and analysis tools

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