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Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
Home network & ott 2.1
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Home network & ott 2.1

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PResentation given in Dubai October 29th on whether OTT players or incumbents have a better chance of capturing the market for Home Networking ans Smart Homes.

PResentation given in Dubai October 29th on whether OTT players or incumbents have a better chance of capturing the market for Home Networking ans Smart Homes.

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  • 1. Home  networks  and  Smart   Homes   Finally  available  with  OTT  or  reserved   domain  of  Telcos  &  Cablecos?  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  1  
  • 2. Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  2  
  • 3. Agenda  •  Vocabulary  •  The  risk  according  to  IHS  Screen  Digest  •  Smart  home  •  Home  Network  •  VerOcal  or  Horizontal  stakeholders  •  Telco/Cableco  Assets  •  Big  Data  •  Conclusions  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  3  
  • 4. Some  vocabulary  •  Connected  home   What  about  ge+ng   architects  involved  •  Smart  home   instead  of   technologists?  Would  •  Home  network   smart  paint  work?  ….   (David  Berry)  •  Home  cloud  •  Connected  devices  •  The  Internet  of  things  •  Simplicity,  reliability  &  free  choice  •  Connected  home  &  connected  individual  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  4  
  • 5. The  future  according  to   ScreenDigest   Risk   of     bypass  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  5  
  • 6. What  is  a  Smart  home?  •  Security   –  Fire  alarms   –  Cameras  •  Energy   –  Smart  metering  •  Comfort     –  HVAC  +  lighOng  +  music  •  Healthcare   –  Monitoring  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  6  
  • 7. The  home  network  management   issue  •  People  are  already  in  pain  …   –  DLNA  isn’t  yet  a  reality  except  for  geeks   –  IP  devices  just  don’t  always  see  each  other  •  …  and  its  ge_ng  worse  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  7  
  • 8. PCCW  home  network  consulOng   offer  •  Hong  Kong  incumbent  is  opening  a  new   consulOng  service  to  help  subscribers  with   home  networking  issues.  •  Use  of  the  USP  of  being  local.  •  PercepOon  of  value.  •  This  is  a  first  step.  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  8  
  • 9. Home  network  verOcal  or   horizontal?   Android  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  9  
  • 10. Telco’s  sOll  have  assets  •  Landline  used  to  be  the  heart  of  Telco   Strategy,  has  fallen  off  the  radar  screen,  but   it’s  sOll  there  with  it’s  huge  potenOal   –  Eg.  Telstra’s  T-­‐Hub  from  Sagemcom  or  DECT-­‐ULE  •  Would  you  prefer  to  get  you  TV  installed  by   EOsalat  or  by  Google?  •  Telco’s  are  touchable!  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  10  
  • 11. Telstra’s  T-­‐Hub  2  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  11  
  • 12. InstallaOon  performance   Remote  STB   AcOons   Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  © 2006-2012 MarinerOTT  age   networks  in  the   Partners. October  2012   12   bs@ctoic.net  -­‐  12  CONFIDENTIAL AND PROPRIETARY
  • 13. Another  vendor’s   vision:  SojAtHome  Service  Provider  hot  line   Internet  &  connecOvity   Remote     Support   Voice   Service  Provider’s   network   Service  Provider’s  Box   Remote     Video,  games  &  MulOmedia   Monitoring   Remote     noFficaFons     Camera     Smart  Home  Smart  home  and  home   User’s  services   Remote   OTT  Special  focus  day  -­‐Dubai   User’s  home   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  13  
  • 14. Screenshot  from  the  Gateway  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  14  
  • 15. ADB’s  soluOon  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  15  
  • 16. Big  Data  is  relevant  here  to  •  We’re  ge_ng  a  bit  fed  up  of  the  Big  Data  Hype,   yet  it’s  part  of  the  equaOon:   –  ExponenOal  growth  of  connected  devices,   –  Unpredictable  usage  palerns  within  the  home,  •  The  ability  to  first  capture  this  data  is  criOcal  !?!  •  It  must  then  be  linked  with  other  data  so  that   palerns  can  emerge.  •  Number-­‐crunching  and  making  sense  out  of   petabytes  of  this  data  will  become  a  key  enabler   of  personalized  digital  services.  •  OTT  players  have  an  edge  here.  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  16  
  • 17. In  the  end  •  A  pure-­‐play  OTT  operator   –  is  more  agile  without  hardware  in  people’s  homes   –  may  have  global  reach  and  be  beler  at  Big  Data,   •  but  is  is  useful  to  learn  how  Americans  behave  to  beler  serve  the   Saudi  market  for  example?  •  A  Telco  or  a  CableCo   The  fact  that  there  are  many   devices  in  the  home  doesn’t   –  Has  local  presence   imply  there  is  money  to  be   •  customer  support   made  out  them  all  (HIS)   –  Provides  the  home  gateway   •  Must  bear  the  cost  and  cumbersome  maintenance   •  can  monitor  proacOvely  within  the  home  (TR111)   •  can  troubleshoot  •  The  balle  for  the  home  was  about  viewership,  ARPU  and   churn,  OTT  will  also  make  it  about  freedom  and  ubiquity.  Smart  home  and  home   OTT  Special  focus  day  -­‐Dubai   Benjamin  Schwarz  networks  in  the  OTT  age   October  2012   bs@ctoic.net  -­‐  17  
  • 18. About  CTO  innova&on  ConsulOng  CTOiC offers: Content  operators   Technology  providers   Network  Operators    •  Strategy   consulOng  •  DisrupOve   business   modelling  •  Quality  of   Experience  •  RFx  management,   InnovaOon  •  Audit  &  Risk   analysis  •  Scenario  planning  •  Int’l  benchmarks  •  Training,  wriOng,   PR   Smart  home  and  home   CTO Innovationday  -­‐Dubai   OTT  Special  focus   Consulting Customer List Benjamin  Schwarz   www.ctoic.net   age   networks  in  the  OTT   October  2012   bs@ctoic.net  -­‐  18  

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