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Social Media - Commercial Real Estate

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This is a brief talking point presentation ont he trend of social media use funneling from a societal level down to a commercial real estate advisory use.

This is a brief talking point presentation ont he trend of social media use funneling from a societal level down to a commercial real estate advisory use.

Published in: Real Estate, Business, Technology

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  • *Important* Please choose only one of these first four slides for the title slide of the presentation.
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  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • *Important* To add sub-bullets, use the Increase/Decrease List Level buttons to increase the indent and add the correct bullet graphic.Slide numbers can be manually deleted. Select the slide number box and click delete. But…Best practice for removing the slide number at lower right is:Go to the Insert tabIn the Text section, click the Slide Number button. The Header/Footer dialog will open.In the Slide tab, uncheck the Slide Number box and click Apply. To turn the slide number back on, follow the steps above, and at Step 3 make sure there is a check mark in the Slide Number box and click Apply. This works even if you have manually deleted the slide number box.
  • Transcript

    • 1. Accelerating success.
      Social Media
      Colliers International | West Michigan
    • 2. What is Social Media
      2
      Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future; locally and regionally, as we are for the moment. As a result, we are perpetually competing for relevance.
       
      Because Social Media can be initialized by anyone in the company, the answer to “What department owns advertising?...” is everyone. 
    • 3. What is Social Media
      3
      Web 2.0 = User generated content of internet based applications
      Sometimes referred to as (CGM) Consumer Generated Media
      Real Time = Reactive vs. Delayed
    • 4. ROI $ Value of Social Media
      4
      ROI of Social Media = What’s the ROI of TV, Radio, Print Ads………….
      Cost per thousand people (Impressions) = (CPM):
      Cost Per Impression
      Cable TV = $7
      Newspaper = $32
      Magazine $20
      Outdoor Billboard $4
      Radio = $8
      Facebook $0.25
      “Social Media is today as News Paper, Radio and Television was to previous generations. If you always had it – you don’t think twice about it. “
    • 5. Social Media Trends
      5
      Social Media in West Michigan…
      DMO = Destination Marketing Organization
      January 2011 – Michigan ranks #1 – United States Tourism for the 7th time in a row
      Facebook - Twitter - Flickr - LinkedIn - YouTube - Blog
      Social Media icons and links on websites
      Geo-location Involvement
      Certified Site Traffic Measurement-
      User Generated Content/Review Site
      Michigan
      Colorado
      Virginia
      Oregon
      Florida
      Pennsylvania
      New York
      Hawaii
      Tennessee
      Arizona
    • 6. Technology Trends…
      6
      65% of working Americans with mobile phones are on smart phones with web-based utilities and social media apps
      3-Screen Theory
      Real Time = Reactive vs. Delayed
      Signage, Downloads & Media
    • 7. LinkedIn
      7
      Business Networking
      Social Mapping
      Messages vs. Dialogue
      Strategic Connections vs. “Fans”
      Email Signature – Other “Likes”
      Participation
      Professional
      Networking
      Messaging
      Recruiting
      Specified Dialogue
    • 8. FACEBOOK
      8
      Business Page vs. Personal Account
      Friends vs. Fans
      Photos - Videos - Links - Comments
      Recruiting Fans and Promotion
      Email Signature – Other “Likes”
      Participation
      Professional
      Personal
      Reactive
      Branding
      Information
      Community
    • 9. Social Media in CRE
      9
      What Social Media can do for you as a Real Estate Professional
      Build a personal brand
      Distribute expertise and “fish hook” information
      Build smarter relationships (LinkedIn)
      Gather information from other experts
      Sell and expose deals, ideas and property information
    • 10. Social Media Best Practices
      10
      How, What & When to “Post”
      Personal vs. Professional without losing your “touch”
      Quantity and Timing
      Themes, variety, accuracy
      Original vs. “Passed On” Posts
      How much is too much “Selling” vs. “Branding”
    • 11. Social Media Best Practices
      11
      Don’t be afraid to show you are human
      Post more photos and videos (Facebook)
      Put your fans in charge every now and then
      Target your audience – track your performance
      Watch your post frequency and timing
      Have a unique voice
    • 12. Social Media Examples
      Coy Davidson & Justin Amash
      LinkedIn Group (Individual, Group, Company)
      YouTube (Columbus Office, Forecast Event, Dylan Taylor)
      http://www.youtube.com/watch?v=5THNVprTRws
      http://www.youtube.com/watch?v=22l1LY17cH4
      Twitter (Media, Colleagues, Companies, Community)
      12
    • 13. Building a Specialty Group Page
      Specialty Group Page
      Collaborative Effort
      Client Engagement – Referrals
      Less Time = More Content
      Selling looks less “Egotistic”
      13
    • 14. Colliers West Michigan Rocks!!!!!!
      Thank You!
      14