Performance Management In The New Frontier Of Rich Internet Applications

Agenda Performance Management Is Changing Performance Management Best Practices Web 2.0 Performance Challenges Real-Time Testing from the Cloud ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 2

Performance Management Is Changing End-User Experience The Internet Application Performance no longer just depends is influenced technologies used on: are not only: not just by: HTML,CSS,HTTP Content Delivery Connection Speed JavaScript, Servlets But More But More But More Rich Interactive Application AJAX, Video, SOA, Experiences Design XML, Flash ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 4

Complexity is Increasing Domains 1 -2 5-10 Third Party Content 1-2 requests per page 10 30 requests per page Page Sizes 100-300K 300K – 2MB Languages HTML, limited JS and CSS Multiple JS and CSS per page (XML, Flash, Flex etc) Hosting Single location Hybrid (Cloud) ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 7

Working Slide The Application Lives Everywhere The “Cloud” – Web services, distributed data centers/infrastructure, content delivery network etc ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 8

Increased User Expectations The Internet has become a utility Always on, always responsive The competition is raising the bar Even if it is not your direct competition 8s 4s 2s ? The Web 2.0 model changes expectations Users are not simply “viewing content”, instead they are interacting, using applications Increases expectations for “site” to perform as a desktop app 1s or less might become the new rule ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 10

Performance Management Best Practices Test at every stage in application lifecycle – build with the user in mind Test from the cloud – where your users are Test with a real browser – what your users use Capture the right metrics – what impacts your user ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 12

Key Metrics – Pre Launch Average download times Per element performance Client side processing Quality Analysis Variability – over geography IT Web service performance Operations Web Pre render vs. render time Development Network vs. Application vs. Content Page Construction There no longer is a way to approximate technical quality from inside the data center ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 13

Key Metrics – In Production Performance -average versus target Quality Analysis Availability – errors and outages IT Operations Variability Web Development – throughout day and overall Third-Party Quality Trends and Events ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 14

IE 7.0 Challenge 1 – Java Script Java Script Use, Placement and Browser Threading Javascript files load one file at a time None of these images were downloaded to the browser until 2.4 seconds into a 2.8 second page load Tip: Minimize, Combine, Move Down External JS ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 17

Download Time 0 1 2 3 4 5 6 7 8 9 UPS Live Travelocity Wikipedia Sprint HotJobs Career Builder Disney Fidelity Yellow Pages ©2009 Keynote Systems, Inc. Keynote & Client Confidential. Google AT&T Orbitz Merrill Lynch MSN eBay Ask 40 Typical Home Pages CNN Expedia Time On Netw ork AOL Bank Of America Symantic Facebook Ticketmaster NY Times client side processing Apple Hewlett-Packard Client Side Processing Amazon CBS Sportsline Verizon Yahoo USA Today Dell Walmart Challenge 2 – Client Side Processing Priceline.com MSNBC Weather.com Charles Schwab Half of the Home Pages show over 20% of their total download in FedEx Monster 18

Don’t Forget The Basics Reduce Round Trips CSS Sprites HTTP Keep Alive Comprehensive Caching Strategy Improve Third Party Quality SLA Place Smartly Move Content Closer Content Delivery Networks Watch Content Size Enforce Standards ©2009 Keynote Systems, Inc. Keynote & Client Confidential. 24

How to reach me Ben Rushlo (623) 547-7068 ben.rushlo@keynote.com http://www.linkedin.com/in/benrushlo ©2009 Keynote Systems, Inc. Keynote & Client Confidential. ©2008 Keynote Systems, Inc. Keynote & Client Confidential. 26

Performance Management In The New Frontier Of Rich Internet Applications

by Ben Rushlo

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