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The Social Media Landscape - LinkedIn
 

The Social Media Landscape - LinkedIn

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This presentation was given to a Young Professionals group in October 2011....

This presentation was given to a Young Professionals group in October 2011.

The discussion was oriented towards a wide-angle view on one of the most influential social media outlets today, LinkedIn.

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  • image of our building on the leftand website screenshot on the right

The Social Media Landscape - LinkedIn The Social Media Landscape - LinkedIn Presentation Transcript

  • Social Media Lunch & Learn: PRESENTED BYBEN MCDOUGAL – SALES MANAGER
  • Company Overview Established in 1995 Web Development Largest Web Development Firm in Iowa  Website Design  Advanced Programming  Web Application Products800+ Small, Medium, & Enterprise Clients  E-Commerce  Intranets/ExtranetsClients Represent 12 Countries & 21 States Internet Marketing  Search Engine Optimization  Social Media Consulting Hosting & Collocation IT Support www.GlobalReach.com Graphic Design twitter.com/GlobalReach Consulting & Strategy facebook.com/GlobalReach MORE
  • Discussion TopicsQuick FactsUpdating Personal ProfilesIncrease ReputationClaiming Company PagesShowcase Products/ServicesEmployment ConnectionsBusiness DevelopmentTracking Analytics
  • Quick Facts Launched May 5th, 2003120,000,000+ worldwide membersLargest age group is 35-54 years old 2,000,000+ Company Pages LinkedIn went public (LNKD) on May 19th, 2011 The stock closed up 109% its first day of trading LinkedIn has 1,500+ full-time employees Headquartered in Palo Alto, California MORE
  • Updating Personal ProfilesFirst impressions count on LinkedIn! - Profile Photo - Informative Job Titles - Status Updates - Make Connections - Recommendations - Use Effective Applications - Track TrafficEnhance profiles with integrated applications: Twitter Feeds Presentations TripIt Blog Links Events Real Estate Listings File Sharing Polls Portfolio DisplayEnsure your profile is 100% complete and up-to-date Photo | Executive Summary | Education | 3 Job Positions | 3 RecommendationsPersonal settings should match your networking objectives MORE
  • Increase Reputation Recommend Contacts & Clients Receive Personal Recommendations Share Insight on LinkedIn Answers Introduce Others MORE
  • Claiming Company Pages Company Page Components: Company Overview Careers Company Employees Recent Promotions and Changes New Hires Products & Services Key Statistics Location Map Twitter Integration Analytics Follow Other Companies Increase Collaboration Awareness Track Business Development Find Job Opportunities Encourages Reciprocal Follows Free Advertising & Inbound Link Development! MORE
  • Showcase Products/ServicesShare Detailed Product/Service InsightInbound Link Development (SEO)Customer Recommendations MORE
  • Employment Connections Jobs Tools - Job Seeker - Talent Direct - Corporate Recruiter - Job Referral Engine Organize Jobs/Candidates Share Insight on LinkedIn AnswersMake personal connections at companies you want to work for. LinkedIn is a valuable weapon in your job-searching arsenal. If youre not on LinkedIn, you may not exist to employers. MORE
  • Business DevelopmentConnect to Decision MakersShare Expertise on LinkedIn AnswersMeeting Follow-Up RecommendationsNetwork By Joining GroupsResearch Business PartnersNetwork with as many people as possible.It’s not all about who you know; it’s about who other people know too! MORE
  • Tracking AnalyticsEstablishing an objective-based planUse website stats to track inbound trafficUse LinkedIn Analytics for Company Pages MORE
  • Conclusion CONTINUE THE CONVERSATION! ADDITIONAL DISCUSSION TOPICS INCLUDE Web Design Content Management Solutions Mobile Development E-Commerce Search Engine Optimization Intranet/Extranet Development For more insight, to scheduling a speaking engagement, or questionsabout how to best represent yourself online, contact Global Reach today! 515-288-0224 BEN@GlobalReach.com Restart Slideshow