Covering: Physical Digital, Phygital, The Internet of Things.
This presentation explores the transformational journey Australia Post is undertaking as it bridges digital technology into the country’s biggest physical network.
Exploring the emerging ‘grey’ space that exists between online and offline business activity, it discusses the strategic approaches, learning and initiatives within this program of work and our perspective on this emerging physical digital future.
How to effectively bring digital into physical product networks
Strategies for future business based on physical digital interaction
Insights into what tomorrow’s network will look like
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