#ATSYD         #ATSYD
#ATSYD
THE DIGITAL PHYSICAL FUTURE  AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies#ATSYD
CONNECTINGDIGITAL &PHYSICALREALITIES#ATSYD
DIGITAL PHYSICAL#ATSYD
8.7 BILLIONCONNECTEDDEVICESIN 2012Source: Cisco’s IBSG group / Forbes #ATSYD
ONLY 1% OF PHYSICIALOBJECTS THAT CAN BECONNECTED ARESource: Cisco’s IBSG group / Forbes#ATSYD
#ATSYD
STRATEGIES         LEARNING         INTIATIVES#ATSYD
#ATSYD
‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model,...
TheChallenge#ATSYD
THE BIGGESTPHYSICAL NETWORKIN AUSTRALIA#ATSYD
5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTL...
A LONG JOURNEY#ATSYD
WHATWE’VEDONETO DATE#ATSYD
TODAY’S TAKE AWAY.#ATSYD
Five keyStrategies#ATSYD
Use online to boost  your offline brand#ATSYD
#ATSYD
#ATSYD
Use physical assets  to drive brand online#ATSYD
#ATSYD
#ATSYD
#ATSYD
Create digital versions  of physical products#ATSYD
#ATSYD
#ATSYD
DIGITAL MAILBOX VIDEO         https://www.youtube.com/watch?v=gj_pdVeg8Pg#ATSYD
Turn digital goods  into physical objects#ATSYD
#ATSYD
SOCIAL MEMORIES VIDEO    https://www.youtube.com/watch?v=5vkQGSOsZRc#ATSYD
Meet digital demand  with physical solutions#ATSYD
DELIVERY CHOICES VIDEO     https://www.youtube.com/watch?v=MRPuC7HPbl4#ATSYD
#ATSYD
PARCEL LOCKERS VIDEO    https://www.youtube.com/watch?v=SSYm-X0xEMM#ATSYD
Wrap up#ATSYD
HOW CAN YOUOR YOUR CLIENT?#ATSYD
Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical product...
Thanks© 2012 Razorfish
QUESTIONS#ATSYD
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The physical digital future, razorfish & auspost at adtech sydney 2013

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Covering: Physical Digital, Phygital, The Internet of Things.

This presentation explores the transformational journey Australia Post is undertaking as it bridges digital technology into the country’s biggest physical network.

Exploring the emerging ‘grey’ space that exists between online and offline business activity, it discusses the strategic approaches, learning and initiatives within this program of work and our perspective on this emerging physical digital future.

Content:
How to effectively bring digital into physical product networks
Strategies for future business based on physical digital interaction
Insights into what tomorrow’s network will look like

Published in: Business
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The physical digital future, razorfish & auspost at adtech sydney 2013

  1. 1. #ATSYD #ATSYD
  2. 2. #ATSYD
  3. 3. THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies#ATSYD
  4. 4. CONNECTINGDIGITAL &PHYSICALREALITIES#ATSYD
  5. 5. DIGITAL PHYSICAL#ATSYD
  6. 6. 8.7 BILLIONCONNECTEDDEVICESIN 2012Source: Cisco’s IBSG group / Forbes #ATSYD
  7. 7. ONLY 1% OF PHYSICIALOBJECTS THAT CAN BECONNECTED ARESource: Cisco’s IBSG group / Forbes#ATSYD
  8. 8. #ATSYD
  9. 9. STRATEGIES LEARNING INTIATIVES#ATSYD
  10. 10. #ATSYD
  11. 11. ‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world. ’ Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012. #ATSYD
  12. 12. TheChallenge#ATSYD
  13. 13. THE BIGGESTPHYSICAL NETWORKIN AUSTRALIA#ATSYD
  14. 14. 5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES#ATSYD
  15. 15. A LONG JOURNEY#ATSYD
  16. 16. WHATWE’VEDONETO DATE#ATSYD
  17. 17. TODAY’S TAKE AWAY.#ATSYD
  18. 18. Five keyStrategies#ATSYD
  19. 19. Use online to boost your offline brand#ATSYD
  20. 20. #ATSYD
  21. 21. #ATSYD
  22. 22. Use physical assets to drive brand online#ATSYD
  23. 23. #ATSYD
  24. 24. #ATSYD
  25. 25. #ATSYD
  26. 26. Create digital versions of physical products#ATSYD
  27. 27. #ATSYD
  28. 28. #ATSYD
  29. 29. DIGITAL MAILBOX VIDEO https://www.youtube.com/watch?v=gj_pdVeg8Pg#ATSYD
  30. 30. Turn digital goods into physical objects#ATSYD
  31. 31. #ATSYD
  32. 32. SOCIAL MEMORIES VIDEO https://www.youtube.com/watch?v=5vkQGSOsZRc#ATSYD
  33. 33. Meet digital demand with physical solutions#ATSYD
  34. 34. DELIVERY CHOICES VIDEO https://www.youtube.com/watch?v=MRPuC7HPbl4#ATSYD
  35. 35. #ATSYD
  36. 36. PARCEL LOCKERS VIDEO https://www.youtube.com/watch?v=SSYm-X0xEMM#ATSYD
  37. 37. Wrap up#ATSYD
  38. 38. HOW CAN YOUOR YOUR CLIENT?#ATSYD
  39. 39. Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical productsTurn digital goods into physical objectsMeet digital demand with physical solutions #ATSYD
  40. 40. Thanks© 2012 Razorfish
  41. 41. QUESTIONS#ATSYD
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