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The physical digital future, razorfish & auspost at adtech sydney 2013
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The physical digital future, razorfish & auspost at adtech sydney 2013

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Covering: Physical Digital, Phygital, The Internet of Things. …

Covering: Physical Digital, Phygital, The Internet of Things.

This presentation explores the transformational journey Australia Post is undertaking as it bridges digital technology into the country’s biggest physical network.

Exploring the emerging ‘grey’ space that exists between online and offline business activity, it discusses the strategic approaches, learning and initiatives within this program of work and our perspective on this emerging physical digital future.

Content:
How to effectively bring digital into physical product networks
Strategies for future business based on physical digital interaction
Insights into what tomorrow’s network will look like

Published in Business
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Transcript

  • 1. #ATSYD #ATSYD
  • 2. #ATSYD
  • 3. THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies#ATSYD
  • 4. CONNECTINGDIGITAL &PHYSICALREALITIES#ATSYD
  • 5. DIGITAL PHYSICAL#ATSYD
  • 6. 8.7 BILLIONCONNECTEDDEVICESIN 2012Source: Cisco’s IBSG group / Forbes #ATSYD
  • 7. ONLY 1% OF PHYSICIALOBJECTS THAT CAN BECONNECTED ARESource: Cisco’s IBSG group / Forbes#ATSYD
  • 8. #ATSYD
  • 9. STRATEGIES LEARNING INTIATIVES#ATSYD
  • 10. #ATSYD
  • 11. ‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world. ’ Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012. #ATSYD
  • 12. TheChallenge#ATSYD
  • 13. THE BIGGESTPHYSICAL NETWORKIN AUSTRALIA#ATSYD
  • 14. 5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES#ATSYD
  • 15. A LONG JOURNEY#ATSYD
  • 16. WHATWE’VEDONETO DATE#ATSYD
  • 17. TODAY’S TAKE AWAY.#ATSYD
  • 18. Five keyStrategies#ATSYD
  • 19. Use online to boost your offline brand#ATSYD
  • 20. #ATSYD
  • 21. #ATSYD
  • 22. Use physical assets to drive brand online#ATSYD
  • 23. #ATSYD
  • 24. #ATSYD
  • 25. #ATSYD
  • 26. Create digital versions of physical products#ATSYD
  • 27. #ATSYD
  • 28. #ATSYD
  • 29. DIGITAL MAILBOX VIDEO https://www.youtube.com/watch?v=gj_pdVeg8Pg#ATSYD
  • 30. Turn digital goods into physical objects#ATSYD
  • 31. #ATSYD
  • 32. SOCIAL MEMORIES VIDEO https://www.youtube.com/watch?v=5vkQGSOsZRc#ATSYD
  • 33. Meet digital demand with physical solutions#ATSYD
  • 34. DELIVERY CHOICES VIDEO https://www.youtube.com/watch?v=MRPuC7HPbl4#ATSYD
  • 35. #ATSYD
  • 36. PARCEL LOCKERS VIDEO https://www.youtube.com/watch?v=SSYm-X0xEMM#ATSYD
  • 37. Wrap up#ATSYD
  • 38. HOW CAN YOUOR YOUR CLIENT?#ATSYD
  • 39. Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical productsTurn digital goods into physical objectsMeet digital demand with physical solutions #ATSYD
  • 40. Thanks© 2012 Razorfish
  • 41. QUESTIONS#ATSYD