Why You're Doing Your Social Content Wrong - On The Edge Birmingham

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Why You're Doing Your Social Content Wrong - On The Edge Birmingham

  1. 1. WHYYOU’REDOING YOURSOCIAL CONTENTWRONG
  2. 2. @BENHARPER87
  3. 3. CANWETRUSTTHIS GUY?
  4. 4. @BENHARPER87
  5. 5. WHERETOFOCUS?
  6. 6. 0 200 400 600 800 1000 1200 Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine Users(Millions)
  7. 7. BUTIT DEPENDS ONYOUR TARGET AUDIENCE
  8. 8. DATA IDEAS PLAN ACTION RESULTS @BENHARPER87
  9. 9. 0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Audience Split By Age
  10. 10. MR & MRS THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR.
  11. 11. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 0 1 2 3 4 5 6 7 8 9 10 Competition Posts Branded Content Topical Content Product Posts Joke Posts Team Updates Avg.EngagementRate NumberOfPosts Posts Avg. Engagement Rate @BENHARPER87
  12. 12. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% EngagementRate Brand Competitor 1 Competitor 2
  13. 13. STRONGIMAGERYIS KEY
  14. 14. @BENHARPER87
  15. 15. 75% 25% Curate Create
  16. 16. @BENHARPER87
  17. 17. DON’TBEPUSHY
  18. 18. @BENHARPER87
  19. 19. Ben Harper Zazzle Media @BENHARPER87 WWW.ZAZZLEMEDIA.CO.UK BEN.HARPER@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > THE ZAZZLE BLOG

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